Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. And it will seem much less like work.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Directive Agency

FEBRUARY 4, 2022

Without eye-catching headlines and graphics, modes of consumer-business interaction, and a good website page layout, you will waste great content no matter how essential. An effective business blog is essential for attracting new readers to your website looking for information and solutions to their questions.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Hubspot

FEBRUARY 23, 2021

Why Blogs are Still Impactful. From an investment perspective, blogs may be a better long-term investment for lead generation. "I I could spend $200K to hire a full-time writer, SEO expert, and conversion rate optimization (CRO) specialist to work on my blog.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Anything Goes Marketing

AUGUST 24, 2006

Marketing Sherpa has just published a case study in which Career Builder improved its conversion rate by adding a "learn more" button underneath the "buy now" button on its home page. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

AUGUST 19, 2006

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? The business blog to end all business blogs.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. Remember to give your offers some time to bake and generate conversions (typically 1-2 months) before you start analyzing their performance. Step 3: Iterate and Perfect Your Future Offers.

Top of Funnel 28

Top of Funnel Paid Search Agency Conversion Rate Marketing Funnels 28

Hubspot

NOVEMBER 22, 2011

Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. So if you're consistently tracking your blog's key success metrics, what do you do when you notice a conversion rate decline? Test CTA Button Variations.

Conversion 28

Conversion Tips Banners Opt-out 28

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Hubspot

JANUARY 24, 2012

Conversion Rate: This metric provides insight into the percentage of visitors that turned into conversions/submissions. In addition, boosting your conversion rate will help you generate more submissions from existing traffic. Business Blogging.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 14, 2011

One good indicator of an offer’s success is its landing page 's visitor-to-lead conversion rate. If the historical conversion rate is high, then the chances are it will keep performing well in the future. It illustrates both the appeal of your offer and the demand for it. Connect with HubSpot :

Top of Funnel 28

Top of Funnel High Quality Lead Sales Qualified Leads Paid Search Agency 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JUNE 28, 2010

Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. When it comes to proving the ROI of B2B social media, blogging can be the best place to start for many organizations. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Furthermore, Enterprise customers can create a custom Contacts report broken for blog leads broken down by first page seen to gather this data.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Conversion Rate Optimization (CRO) Stats.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. For an eCommerce site that is easy, it is typically the value of transaction per visit.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? What can you learn?

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MARCH 11, 2011

Quality : Because you will be able to tailor your lead generation activities to attract the exact type of prospects you're seeking for your business, the leads you generate will be of much higher quality. And higher quality leads equals a better lead-to-customer conversion rate!

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. But how good are those results?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

FEBRUARY 7, 2013

Let's talk about what makes this guy so awesome, and how you can leverage him -- err, it -- to help you increase your website's conversion rates and capture even more valuable lead intelligence along the way. 1) Shorter Forms Lead to Increased Conversion Rates. You mean shorter forms mean higher conversions?

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

AUGUST 5, 2011

Metrics to Use: Open Rate, Click-Through Rate, Conversion Rate, Email Leads. Business Blogging. Do certain offers work better for particular blog topics? Metrics to Use: Page Views, Clicks, Conversion Rates, Blog Leads. Metrics to Use: Traffic, Clicks, Conversion Rates, Leads.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Take our ebook, 15 Business Blogging Mistakes & Easy Fixes.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

MAY 20, 2013

Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result. Website Conversion. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

SEPTEMBER 6, 2010

If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. Webinar: Always Be Testing: 10 Tips for Increasing Your Lead Conversion Rate. How to Convert Traffic to a Sale. Author: Chris Brogan on chrisbrogan.com.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

NOVEMBER 15, 2010

HubSpot's Landing Page Dashboard provides analytics and lets you sort by such metrics as conversion rate to help identify which of your offers were most successful. Free Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Photo by cookie1234.

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. just kidding!

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

AUGUST 5, 2011

You'll find that with this method, you will dramatically increase your conversion rates. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business' top keywords. The best way to create tons of website pages is by blogging. Create Tons of Content.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Ranking 28

Hubspot

MAY 7, 2015

While this is a without a doubt a valuable audience to tap into, you'll want to be sure that you're using their platform in combination with your actual business blog where your niche audience lives. Landing Page Headline: Impact on Conversion Rate. Impact on Overall Conversion. Dental Care Coverage. The results?

Linkedin 28

Linkedin Click Rate Pricing Price 28

Hubspot

SEPTEMBER 8, 2016

Our all-new blog optimization services will help you incorporate the 8 necessities mentioned above and many more, to start generating more leads from your business blog! Word-of-mouth is a powerful marketing tool and it’s only getting stronger with the aid of social media and inbound marketing.

Design 28

Design Landing Pages Cross-Selling Word of Mouth 28

Hubspot

SEPTEMBER 24, 2012

Start by testing whether you see better conversion rates from image CTAs, or text CTAs. 15) Link Placement Within Text: If you find that text CTAs perform better than image CTAs (or you have the best conversion rates with both image and text CTAs), start to experiment with the placement of those hyperlinks within the email copy.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60