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Fospha as TikTok’s New Measurement Partner

ClickZ

Specifically, the report reveals that brands prioritizing long-term brand awareness strategies can improve their ROAS by 42% and decrease acquisition costs by 35%, in comparison to brands that concentrate exclusively on conversion-focused activities. The post Fospha as TikTok’s New Measurement Partner appeared first on ClickZ.

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How a Minority of Business Bloggers Outperform the Majority [New Data]

Hubspot

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves. Spoiler alert -- the conclusion is the more you put into business blogging, the more you get out of it.

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Is ecommerce blogging still worth the investment?

ClickZ

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success.

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Better Blogging: Messages that Inspire Desire…

Writing on the Web

The only reason “you should be blogging” is to get your message across to the people who need it. All the other reasons pale in comparison: My business needs a good website/ blog to look professional. A good-looking professional blog or website will build a marketing list.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. Consider carefully the comparisons that are not made or the metrics that are not reported.

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5 Types of Marketing Automation for Businesses to Consider

PureB2B

Social media is one of the best channels for businesses so reach and engage with their audiences. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. Further, it can combine data from different channels for easier comparison of effective channels.

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5 Types of Marketing Automation to Consider

PureB2B

Social media is one of the best channels for businesses so reach and engage with their audiences. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. Further, it can combine data from different channels for easier comparison of effective channels.