Anything Goes Marketing

JULY 24, 2006

If you're looking for some ideas on what to blog about on your business blog, check out Mike Sieger's post: 10 Post Ideas For Businesses That Blog. This includes, case studies, reviews, interviews (I need to try that), how to's?, Technorati tags: simplenomics , business blog

Business Blogging 100

Business Blogging Business Case Study Case Studies 100

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. However, it’s best to add in your own storytelling into the post as well. AI is just a tool and not another version of you. There is only one you. Social Media Posts You can also use AI to create more social media posts.

Marketing AI 315

Marketing AI Curation Content SERP 315

Brandpoint

DECEMBER 27, 2018

According to a study by Content Marketing Institute and Marketing Profs, 68 percent of responding B2B marketers successfully generated leads and 58 percent successfully nurtured leads through their content marketing practice. Case studies. Case studies showcase stories and results of your work with customers.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

The Point

JULY 30, 2020

Then when you begin to show leads, pipeline and revenue, you’ll have the ammunition for greater investment and maybe even a wholesale blog redesign focused on driving demand. To view a short, 18-minute presentation on this topic, based on a real-life case study, check out our slidecast: “ Getting Leads (and More!)

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

SEPTEMBER 30, 2010

Offers: If these are the kinds of questions you’re asking yourself, you should contact us because we can help / download our case study of how we did this with Company X? How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

MARCH 31, 2020

You may be on the fence about whether or not your blog needs social media channels. When you identify your goal, you can begin inferring whether or not a social media account will be useful towards the success of your blog. It’s also two accounts for the business to manage," notes Hendrickson. If it's company-specific.

Social Media 92

Social Media Advertising Channels Media Work Management 92

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most. 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Here are five places to look: Testimonials and Case Studies. It’s usually a look of pure terror.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Webbiquity

JUNE 16, 2015

– Case studies (65%). – Blogs (62%). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). V3B Blog ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). 82% of businesses plan to increase spending on content marketing in the coming year. Cox Business ). 80% of Australian companies and 86% of UK businesses blog. (

Statistics 100

Statistics SMB Content Marketing Planning 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Blog this on Blogger. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

ClearVoice

MAY 20, 2022

Search engine optimization (SEO) is crucial for driving traffic to your law firm’s website, and the blog is an essential part of every SEO strategy. One case study even revealed that blogging helped to increase organic traffic by a whopping 372% within a five-month period. Start Developing Your Legal Blog.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Product announcements make great posts.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

ClearVoice

DECEMBER 8, 2020

Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status. According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 Now that we have the basics let’s address our findings.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

ClearVoice

MAY 26, 2022

According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. In addition to website traffic benefits, blogging helps you build more effective relationships with readers which can turn them into customers. A study of 488 buyers who represented $4.2

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Biznology

JANUARY 28, 2015

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you?

Copywriting 80

Copywriting SEO Blogger Case Study 80

Hubspot

MARCH 28, 2019

In some cases, the value exchange is extremely straightforward. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Display testimonials linked to case studies in your sidebar. Link to product information from within your blog posts.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Single Grain

DECEMBER 29, 2020

They’ve also been pushing out an enormous amount of resources for businesses that are impacted in a number of different ways by the coronavirus (COVID-19). Staying up-to-date with the latest news and ideas that you is why all businesses should be consistently following high-quality SaaS publications and business blogs.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Industrial Marketing Today

NOVEMBER 3, 2011

However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”. Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Writing on the Web

OCTOBER 28, 2015

Your blog (or website) should have a well-crafted bio or About page , which tells your back story, who you are, and why you care. Your blog or website should have client stories , case studies and testimonials everywhere to tell your clients’ experiences with working with you, your products and services.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

NuSpark Consulting

OCTOBER 24, 2011

Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Is Blogging Right for my Business? attract prospects.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

NuSpark Consulting

JUNE 14, 2012

Case Studies are an important part of internet marketing and lead nurturing, and can be the decisive factor when a prospect decides to engage with you. Many times he and his staff had done the work to write up a complete case study, only to find that they couldn’t get the client to sign off on it. Think strategically.

Case Study 100

Case Study Case Studies Studies Buyer Personas 100

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Ahrefs did a study and found that the average first page ranking will also rank well for about 1,000 other relevant keywords. Here’s a list of guest blogging pro tips : Make it a best practice to insert links naturally into your content. And that’s it!

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Industrial Marketing Today

SEPTEMBER 6, 2011

If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ).

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Tags: business blog newsletters Marketing Sherpa. Here are some of the top headlines that resulted in high click-through rates: #1.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Go Beyond SEO

JULY 27, 2018

Also, make sure that your website really represents your firm and the type of cases you take. 70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

LeadSquared

JANUARY 28, 2016

Does posting snippets from the blog on social media drive more engagement than merely linking to the actual post? Change one aspect of your blog every week (or whatever period you find suitable), and study how that affected all the critical metrics. 1) What goals do you want to achieve through your business blog?

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Go Beyond SEO

JULY 27, 2018

Also, make sure that your website really represents your firm and the type of cases you take. 70 percent of law firms generate new cases just from their website. You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60