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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. You could overestimate customer engagement or miss clues that a key segment is burning out. Get MarTech!

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

KPIs can be customer-focused, such as those around customer retention, or process and project-focused, such as turn-around time, resource efficiency or cost variance. KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. No clicks and no action, other than leaving the site.

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

The ultimate goal of the demand generation process is to cultivate a buzz around your brand that propels your target audience through the sales process. It is the process of nurturing the interest you’ve generated and converting it into potential customers. Social media posts and ads should be regular and engaging.

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The Founder Interview Series #36: Braden Ericson, Sparrow Charts

Webbiquity

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. I started talking to some local marketers, and learned that reporting was still a pain point in their process, even with all the tools out there. But I have no idea how to even get about that process.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

We’ve gleaned a ton of new insights and processes along the way, so we want to share them with our fellow marketers to help everyone save their time, budget, and frustrations. Read on to learn the eight-step process we use to optimize Google Advertising costs. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs.

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Conversion rates skyrocket as visitors become motivated to complete tasks for reward. If you’re like most people, you clicked it just to see what would happen. The app also features a leaderboard where users can compete against friends or other learners worldwide, adding a competitive edge to the learning process.

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5 Must-Have Media Buying Tools for 2023

Bionic

For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. Simply click the “Research” tab on any campaign to see list of recommendations generated from an AI model custom-built for the advertiser. Want to bring your own AI into the media planning workflow?