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Public Service Announcement: Field Events Aren’t Dead

Adobe Experience Cloud Blog

Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking , but nonetheless, it is an important topic for marketers. Field events are not dead. And what is one great opportunity to do that? A field event! Susie: “Oh wow! Consider taking it on tour!

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Conversion rates skyrocket as visitors become motivated to complete tasks for reward. What makes gamification so appealing to the average person? If you’re like most people, you clicked it just to see what would happen. Then, watch your conversion rates skyrocket with a few clicks of a button.

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Audience Conversion Optimization & Peripheral Factors

seo.co

For some consumer products, this is pretty basic; when a light bulb burns out, you have to buy a new one. But for other products and services, like a link building service , potential clients go through periods of awareness, interest, research, and eventually final decision making. Getting the click.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. As you can imagine, this leads to higher engagement and conversion rates. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign.

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Live Chat Best Practices: How to Streamline Customer Service

Optinmonster

We’ve all been there before, sitting on the line with some company’s customer service department. So on behalf of frustrated customers everywhere, we’re going to look at some live chat best practices to help you streamline customer service, increase user experience (UX) for your customers, and make your entire eCommerce system more efficient.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Or worse, they may mark your email as spam and send your deliverability rates plummeting. To send sales videos quickly and easily, it helps to have a sales video platform.

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Buying an Email List: Pros and Cons

PureB2B

Plenty of B2B marketers have burned their fingers by this practice in the past. You can’t sell your products or services without contact information for your leads. As such, you could come across less as a reputable company offering a high-quality product or service and more as a questionable spammer.

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