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Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Moz

Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. Tell me about the video bundle! For the rest of us, the video bundle lets us enjoy the presentations at our own pace. share with your team.

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[Book Review] "The Organic Growth Playbook" - A Proven Recipe for Driving Revenue Growth

B2B Marketing Directions

The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association/Emerald Publishing Limited, 2020) by Bernard Jaworski and Robert Lurie provides a strategic methodology for consistently driving organic revenue growth.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Maybe small businesses don't think in campaign terms -- or maybe it's just that search engine optimization isn't organized that way. Small businesses willing to invest some effort should be pleased with the results.

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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

The B2B context For organizations who cannot be flexible about the way their pricing is structured, value-based pricing can help bring customers across the finish line. Crucial elements here include transparency, a focus on your product descriptions, and a customer journey that stresses the added value your organization brings.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

The earliest CDPs actually bundled the database building capability with an application. The second threat isn’t technical, but the ability of organizations to actually make use of a CDP once it’s built.

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Reach and Delight (The Right) Customers with Cooperative Marketing

Hubspot

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Instead of buying individual products at once, consumers are able to pay one price for a bundle. Streaming Service Bundle. Vegancuts Snack Box. Image Source.

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Why You Should Invest in Partner Marketing

Heinz Marketing

With a wide variety of channels and methods available to organizations everywhere, standing out has become harder than ever. That being said, partner marketing programs can be an effective tool for B2B organizations as well. Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more.