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Balancing social resources across multiple business lines

Sprout Social

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103
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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website. Guest post by Harris Myers.

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10 Free Content Marketing Resources You Need to Bookmark

Contently

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

Resources 195
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How to Build an E-Commerce Brand with Limited Resources

SmartBug Media

We’re interviewed Mark Samuel, the founder and CEO of IWON Organics , who believes that you can build an e-commerce brand with five key employees, as long as you know your “why.” A good example of such a company is AccrueMe, which provides non-interest-bearing capital to Amazon sellers. Get Started with An Expert Team.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. This work is the same whether you’re building or buying.

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Building your generative AI marketing skillset: Training and upskilling

Martech

Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. 1 barrier to the adoption of AI for marketing.