Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. We are all tuning out advertising. Utilization.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Sprout Social

JULY 15, 2021

Businesses are finally waking up to the fact that the days of posting the same message across a few platforms are gone. Keep reading for signs it’s time to grow your department, and advice on how you can build a rock-solid case for a new hire. How this helps your case. How this helps your case.

Social Media 116

Social Media Media Ad Building Bandwidth 116

Sprout Social

JUNE 1, 2021

Shake out your nerves, and use the following tips to build a strategic, quantitative business case for continuing your agency-client relationship. . Renewal calls offer agencies a chance to educate clients on how social impacts key metrics across their business. In fact, it’s quite the opposite. Be proactive.

Advertising Agencies 88

Advertising Agencies Ideal Customer Profiles Paid Search Agency Ad Agencies 88

Brandfolder

MAY 24, 2021

You’ve come to realize it: Implementing a [digital asset management]([link] "What is digital asset management blog"){:target="_blank"} (DAM) software is the best way to build your brand and grow its digital.

Digital Asset Management 105

Digital Asset Management Ad Building Business Software 105

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Therefore, the only way to successfully build a business case that will catch the attention of your organization’s leadership, is to be able to communicate and calculate the ROI of content marketing.

Cost per Lead 100

Cost per Lead Content Marketing Ad Building Budget Programs 100

Marketing Insider Group

SEPTEMBER 5, 2016

The post How to Build the Business Case for Purchasing Marketing Technology appeared first on Marketing Insider Group. Going rogue – doing whatever you want and begging forgiveness later – might be easier in the short run, but in the long run it’s better for you, […].

Purchase 100

Purchase Ad Building Business Marketing 100

Seismic

DECEMBER 20, 2022

The increasing demand for high-speed technology, competitive pressure from other providers, and the way that buyers purchase tech has fundamentally changed how telecom companies do business. In this post, we’ll take a closer look at 5 key steps that GTM leaders can use to build a strong case for better enablement.

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

Marketing Insider Group

JUNE 7, 2021

I’ll prove it to you – just in case you’re skeptical. If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Can a blog post lead to a sale?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories can boost your content somewhere you know people will see it and help you build relationships with followers. Stories let us connect digitally when we can’t physically and help us build relationships with our followers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases.

Work Management 116

Work Management Trends Business Forrester 116

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals. Before we really dive in, let’s address what exactly it means to set a good business or marketing goal.

Planning 359

Planning Work Management Marketing Management Allocation 359

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling a business is often compared to climbing a mountain, and for good reason. Scaling your business allows for increased revenue without a proportional increase in costs. Helps your business stay ahead of the competition. Why is scaling important ?

Contingency Planning 161

Contingency Planning Work Management Marketing Management Business 161

Marketing Insider Group

JULY 6, 2021

While CEOs believe that social media is effective for building reputation, the majority feel that it is not effective at driving results that matter: conversions and sales. (I Driving sales means driving your customers to the places where they can directly make a purchase — in most cases, to your website. Quick Takeaways.

Social Media 362

Social Media Media Business Custom Publishing 362

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. An uncomfortable truth.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. To overcome these challenges, focus on: Addressing these barriers.

CMS Development 109

CMS Development Allocation Budget Programs Business 109

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Seismic

APRIL 30, 2019

So when it comes time for your organization to evaluate sales enablement solutions, it’s imperative to build a strong business case that outlines everything a decision-maker will want to know. Building a Sales Enablement Business Case. Step #4: Building Your Business Case Presentation.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. An uncomfortable truth.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Webbiquity

SEPTEMBER 28, 2020

If your B2B or consumer business accepts card payments—whether it is one or thousands—you must abide by the rules implemented by the PCI DSS. This is a security standard that is in place for all businesses and organizations that handle cardholder information. This is definitely not the case. What is PCI DSS?

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers. Here are 11 effective ways to use personal branding to boost your business.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Salesforce Marketing Cloud

MAY 3, 2024

You have this amazing idea for a business. Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Writing a business plan and executing it kick-starts your road to success. Back to top.)

Planning 52

Planning Business Marketing Management Advertising Benchmark 52

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

LeadSquared

MAY 24, 2018

So, how can businesses create new sales scenarios using automations? He is on a mission to simplify marketing & lead generation for businesses, through the power of simplicity using LeadSquared. Who better to talk about the benefits and advantages of using a marketing automation tool than a man who has helped build one himself?

Automation 45

Automation Cross-Selling Ad Building Marketing Automation Services 45

Marketri

MARCH 6, 2024

It’s not for everyone but being an entrepreneur has fulfilled my creative itch and natural craving to build something. Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. Messy books = messy business.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Marketing Insider Group

OCTOBER 14, 2020

You don’t need a large budget to rank organically or compete with big business. Yet, it’s achievable (check out this case study on how we rank and compete with companies much larger than ours). Challenge 4: Building a Visible Brand (42.6%). Get started today and generate more traffic and leads for your business.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

FunnelEnvy

MAY 13, 2024

Navigating all the options for CRO services can be daunting for a busy B2B marketing professional. This blog post provides a comprehensive guide for choosing the right SaaS CRO partner for your business, ensuring you make an informed decision aligning with your goals and objectives. Review their case studies and success stories.

Advertising Agencies 57

Advertising Agencies Lead Ranking Multivariate analysis Transparency 57

Webbiquity

JULY 1, 2021

Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Here’s a look at seven non-traditional ways to finance your small business.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

SnapApp

AUGUST 23, 2016

Making a business case is an essential part of growing as a marketing leader. Read on to find out the five essential ingredients of a powerful business case and how you can start putting them together for your proposal. What is a Business Case? Why You Need a Business Case. Present the Problem.

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48

Biznology

JANUARY 5, 2021

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. The passing of this latest package was needed to help affected businesses as well as the large population of unemployed since the start of the pandemic nearly a year ago.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Choose a niche.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98