Top Rank Marketing

JULY 12, 2023

While some AI tools can certainly help B2B marketers better realize their creative efforts, the power of the human touch is undeniable, and it is serving as a growing differentiator between mediocre marketing efforts and those five-star creative efforts that sparkle and delight brand audiences.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      It’s okay if people who will never buy your product consume your content.     2.     8.     9.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

ViewPoint

DECEMBER 17, 2013

Technology usage “intensity” score, by product (HG Data). Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Company SWOT analysis (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Walker Sands

DECEMBER 20, 2018

In fact, a marketing research study conducted by Boost Awards showed that 82 percent of business decision makers are influenced by awards when choosing a B2B product or service for their company. Here at Walker Sands , we have found that with the right help, award wins can take your business to the next level. How We’ve Helped.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. Whether that mention was directed at your brand or someone other brand’s product or service in your space they tend to talk about their wants and desires.

Social Media 100

Social Media Media Marketing Management BtoB 100

Marketing Insider Group

FEBRUARY 1, 2011

So help them to sell. . Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. So how can marketers help to see the sales perspective? It’s important to hear how your product or service is sold by a sales person.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Industrial Marketing Today

JUNE 22, 2012

I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. From BtoB LinkedIn group ). It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

MLT Creative

DECEMBER 2, 2011

Meeting and learning from other professionals helps us do our jobs better. December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Click this event's title above to know more.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

KoMarketing Associates

OCTOBER 30, 2012

The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Since then, Sophie has made herself comfortable in Abe’s life, and has established herself as both “clever” and “strategic.” Perseverance pays!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

KoMarketing Associates

MARCH 21, 2013

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement. Give your PR team knowledge to help win the big pitch. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 10 Great B-to-B Sites by BtoB Magazine. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. When requesting contact information, you have the opportunity to ask for a few more details that could help you further personalize the subscriber’s experience with you. Host a webinar.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Buzz Marketing for Technology

DECEMBER 8, 2010

In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook. 2% of fans return to a fan page and in some cases it’s more like.02%

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

APRIL 19, 2007

» Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 31, 2006

Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

JANUARY 14, 2011

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. They use the entire spectrum of content and social media marketing.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

MLT Creative

DECEMBER 16, 2011

Generating more awareness in a product or service through content marketing can be achieved through several logical steps, advises Lee Odden. Using QR codes instead of bulky info packets can help you market better at trade shows, writes Sarah Baker. BtoB Magazine. MarketingExperiments.com. Put your customers before the keywords.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. . @ ExploreB2B – Explore B2B – A publishing platform for professionals. Write articles, share knowledge and make connections.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? I may not buy from them, but I sure do help promote their wares. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Adobe Experience Cloud Blog

APRIL 26, 2011

Using content can educate your customer about the product but also why they should have it. Build a Community: On your company website, create a space for existing customers or prospects to express their opinions about your content, products, and company. However, being able to evaluate your team’s campaigns will help in the long run.

Class 48

Class B2B Marketing B2B BtoB 48

Paul Gillin

JULY 15, 2011

The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. The right approach is not to deny that you have unhappy customers; everyone’s got a few.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Adobe Experience Cloud Blog

DECEMBER 3, 2009

ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. david_genius : How @Avaya uses social media: Forums = Help Desk, Blog = Voice, Social Networks = Hubs, Micro Blogs = Teasers (via @PaulDunay ). (Here is my cool paper on B2B Mobile Email Marketing ).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Biznology

JULY 19, 2018

During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. I started my career in CPG, which I really enjoyed, and then transitioned into telecom/tech. Q: How is Ascend differentiating from its competitors?

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

MLT Creative

MAY 25, 2010

We use carefully crafted scripts, including questions that qualify key assumptions about the products or services being sold. BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?" We do this ourselves to keep an open ear for those "Ah-ha!"

CRM 40

CRM Advertising Agencies B to B BtoB 40

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Michael Brenner Aug 17 2010 Thank you Prof.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Michael Brenner Aug 17 2010 Thank you Prof.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

markempa

JANUARY 3, 2006

She wrote, "I just put your book in production! All the final edits you made really helped to polish it off even more. She wrote, "I just put your book in production! All the final edits you made really helped to polish it off even more. It’s in great shape. Well definitely go out and celebrate tonight.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

MLT Creative

SEPTEMBER 30, 2011

Meeting and learning from other professionals helps us do our jobs better. Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0 The changing nature of our industry propels us to stay on top of the latest trends. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40