ViewPoint

MAY 9, 2013

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. That’s cool.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

ERDM

OCTOBER 29, 2018

1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation ! Here are 3 Tips to help you get it right. #1

Ideal Customer Profiles 56

Ideal Customer Profiles Tips BtoB Paid Search Agency 56

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Marketing Insider Group

JUNE 21, 2012

Work your way backwards to the beginning and you will likely move through a contract presented by a sales person, a visit to a website or call from a sales rep, a tradeshow, a website and/or a social media interaction. claim that it influenced their technology buying decision. Ultimately it is the pen that makes the mark on the contract.

Social Media 100

Social Media Statistics Media BtoB 100

Buzz Marketing for Technology

AUGUST 27, 2009

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. So with numbers like that ensuring that your buyers are out there, then building a business case around Social Media to provide customer support becomes a lot easier.

Social Media 100

Social Media BtoB Media Forrester 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

ERDM

OCTOBER 29, 2018

1 There is either high value engagement or NO value engagement It is now the norm to hear from BtoB and BtoC customers of client brands such as IBM, HP, QVC, Gilt and Shinola, that they have higher and higher expectations for CX excellence, and that this is becoming a core expectation ! Here are 3 Tips to help you get it right. #1

Ideal Customer Profiles 40

Ideal Customer Profiles Tips BtoB Paid Search Agency 40

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Building a database. Following up on requests for information. Scheduling sales appointments.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Personally I am very fond of strawberries and cream; but I find that for some strange reason fish prefer worms. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

KoMarketing Associates

MARCH 21, 2013

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Buzz Marketing for Technology

OCTOBER 6, 2010

Like Apple, Facebook takes a percent of the revenue for each application which if they are correct – there will be tremendous upside in this model as developers build applications specifically for their platform. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

Facebook 100

Facebook Social Networks BtoB Digg 100

markempa

JULY 10, 2006

Because the sales team is responsible for much of the customer’s perception of the company, concerted care must go into developing the ongoing, relevant communications that the sales team will employ as it builds relationships with customers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 6, 2006

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. A new article in BtoB Magazine by Karen J. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

JUNE 22, 2012

I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. From BtoB LinkedIn group ). And yes, it does require investing the time and the money to build a sustainable industrial marketing program. Marketing keeps you in sales.”

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

markempa

AUGUST 16, 2006

« E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper | Main | Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books » Article: Why Most B2B Websites Fail To Convert Sales Leads Check out a new article that I wrote for RainToday , called “ Why Most B2B Web Sites Fail to Convert Sales Leads.”

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JANUARY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 17, 2007

My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing content? The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

MLT Creative

DECEMBER 5, 2011

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Though online relationships are computer mediated, they can still be just as significant and personal as offline relationships.

B2B Marketing 40

B2B Marketing Advertising Agencies Research BtoB 40

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

AUGUST 23, 2006

Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Today’s modern marketers engage effectively by using the concepts of personalized content to match ‘offers’ to ‘interests.’

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” This means that, even though online relationships exist over the internet, they can be just as significant and personal as those that exist offline.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

Hinge Marketing

JANUARY 14, 2015

Most likely, the organization or person that sent you the email didn’t test it in all email platforms and email clients to ensure that it appeared as they intended it to. While variable substitution can have great value, it only allows fairly simple levels of personalization. Content Insertion.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

markempa

NOVEMBER 18, 2005

BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 29, 2007

In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. To Build your Brand. “The Human Touch” – so much of what we do these days is online, we want to have a forum to meet and engage with our community in person. State of Event Marketing, July 2011).

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

MAY 9, 2007

In a complex sale, my experience is, most of the selling actually happens when the sales person isnt there. Lead nurturing about building trusted relationships with the right people. In a complex sale, my experience is, most of the selling actually happens when the sales person isnt there.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JUNE 14, 2005

Main | Word-of-mouth marketing gets BtoB people buzzing » MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

CMO 120

CMO Lead Generation Marketing Budget BtoB 120