Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” [KJ – a short bundle of interesting perspectives and analytical frameworks + two use cases re his work with Salesforce and Microsoft.].

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. All this makes it vital that marketers have a basic understanding of how mathematical models are constructed, how they work, and why they don't always produce accurate forecasts. What's In the Book Escape from Model Land contains ten chapters.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

Anyword

FEBRUARY 9, 2022

Reading the works of the masters is all about increasing professionalism. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. His most famous work is Ogilvy on Advertising. Halbert’s writing style is just hypnotic.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. You can be a full-time writer—and while it may not look like a fairytale or Hollywood rom-com, it’s more than possible to pursue writing full-time. I love it.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. Writing is serious business. 5 Must-read books for writers.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Then he read this — one of his now-favorite sales books. “I Get started 1. The four agreements are: 1.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. He has been working in marketing and content strategy for nearly 30 years. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. It’s important to recognize privilege as we work to create an inclusive workplace.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Some are new, some old, and all insightful and ready to shift your mindset on some of the foundational elements of marketing: empathy, writing, and creating. Honest but not sugar-coated. Embrace a persona.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Form a Positioning Team A positioning process works best as a team effort, bringing in marketing, sales, and customer success, to gather all inputs of customer perception. How to Nail Product Positioning so Customers Get It, Buy It, Love It ”.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Ambal's Amusings

APRIL 15, 2016

Writing is very lonely work. You write to heal yourself. You … Continue reading "Writing is very Lonely Work". You … Continue reading "Writing is very Lonely Work". You sit at your laptop and bleed your heart out. You do it simply to cope with the craziness of life.

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100

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. Cialdini offers various real-world examples of these “weapons of influence” at work.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

B2B Marketing Directions

OCTOBER 22, 2023

Decoded is one of several books that address the vital psychological aspects of marketing. Phil Barden clearly states his objective for the book in the preface, where he writes: "The goal of this book is to share what I have learned on my journey about bringing decision science to life for marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

Hinge Marketing

APRIL 8, 2021

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Vidyard

NOVEMBER 11, 2020

Otherwise, it’s more work to email videos—you have to record, host, and organize videos on your own. It can be hard to convey personality over traditional emails, especially if creative writing isn’t your forté. The average person receives 121 work emails every day. Plus, there’s no reliable way to track prospect engagement.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

ClearVoice

AUGUST 24, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part two, we look at strategies for creating a work plan using a tree diagram.

Planning 77

Planning Marketing Proposals Lock-In Organic Leads 77

B2B Marketing Directions

OCTOBER 16, 2022

Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies." What's In the Book Nancy Harhut refers to Using Behavioral Science in Marketing as a "hands-on handbook," and that is an apt description of her book.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., He writes that these companies are finding success, ". This narrative approach makes it easy to read the book in bite-sized portions.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Part Two (Chapters 3-8) - This part contains the core of the book.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Heinz Marketing

JANUARY 12, 2022

” You might not be wondering that but either way I’ve decided to take a little break and write about something different. I wanted to put together a list of books that can help put you in a great mindset for 2022. I really enjoy reading these types of books before my work day. You can only go up from here!

Ethics 55

Ethics Planning Rules Paid Search Agency 55

B2B Marketing Directions

JANUARY 21, 2023

A new book by Bev Burgess and Tim Shercliff fills this critical need. In 2017, she co-authored A Practitioner's Guide to Account-Based Marketing , which was the first (and, in my view, the best) full-length book about ABM. What's In the Book Account-Based Growth is structured in four parts. Burgess and Shercliff contend that ".

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Contently

AUGUST 13, 2018

Her article describes how an editorial background can infuse useful values into a content marketing strategy, pointing out that most writers who’ve worked at independent publications are trained to produce content that’s free of clichés, narratively engaging, and universally readable. When to write a blog post.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. Now, this doesn’t mean that every company needs to write all their software from scratch. I’ve been writing a lot about this phenomenon and its implications for marketing over the past year.

CMO 101

CMO Work Management Marketing Management API 101

B2B Marketing Directions

APRIL 3, 2022

It's easy to find e-books, white papers, and articles discussing the role of AI in marketing, and there are dozens of books dealing with the technical aspects of artificial intelligence and the social and cultural ramifications of AI. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

B2B Marketing Directions

APRIL 16, 2023

Penn, the co-founder and Chief Data Scientist of Trust Insights , and a recognized authority on analytics, data science, and machine learning, has written a book that will help marketers begin their journey toward a better understanding of artificial intelligence. Even with this one caveat, I strongly recommend Chris Penn's book.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

Kapost

FEBRUARY 11, 2020

We’ve been writing about content operations for a while now. And that work we’ve written has helped spark a new conversation about the ways B2B enterprises. The post We Wrote the Book on Content Operations (No, Really) appeared first on Kapost Blog. Blogs, eBooks, white papers…we’ve done it all.

Content 83

Content Paper B2B Conversion 83