Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What is the big trend you can jump on to propel your word of mouth? What did we learn? Do you really need to do it?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Some might prefer to read blog posts, while others will sign up to your YouTube channel or subscribe to your podcast. Source: [link]. Quick Takeaways. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

AUGUST 27, 2020

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” . Seth Godin. Adam Grant.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Paul Gillin

DECEMBER 18, 2012

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. This is the first of my five books that I’ve self-published.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. With more than 50 interviews of industry thought leaders and several social influence marketing case studies, the book shows how to use the latest breakthroughs to meet your goals.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

KoMarketing Associates

DECEMBER 14, 2015

WORD-OF-MOUTH MARKETING. The most effective marketing tactic has been word-of-mouth marketing. 2015 was the year in which the hot, and effective marketing tactics seemed to be all about mobile-friendly websites, email opt-ins, landing pages and webinars, video (both YouTube and Facebook) and engagement on Instagram.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Buffer

SEPTEMBER 26, 2018

Digiday also revealed that flight-booking service Hopper has seen both Facebook Stories and Instagram Stories ads performing better than ads in Facebook’s news feed and in Instagram’s feed. We recently partnered up with writer, maker and marketer, Owen Williams, to and how to get started in a four-part email series.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

DivvyHQ

JUNE 26, 2019

No matter how many times someone comes to your website, downloads your latest e-book, and leafs through all the pages on your site, it does your business no good unless the browser becomes a buyer. It doesn’t matter how many times people watch their humorous ads on YouTube or share them with their friends.

Paid Content 86

Paid Content Paid Search Agency Top of Funnel Content Marketing 86

Marketing Insider Group

AUGUST 27, 2019

Before the digital age of content marketing, event planners had to rely on flyers, TV and radio commercials, and word of mouth to market their events. They released a serialized video documentary on YouTube, The Journey , documenting their efforts to get 5,000 people to the event. BOOK ME TO SPEAK AT YOUR NEXT EVENT!

Planning 100

Planning Content Marketing Generation Content 100

Online Marketing Institute

AUGUST 17, 2018

So it turned to influencers to spread word of mouth in the market and did achieve its goal. The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. Leesa Leesa is an online store that sells mattresses and bedding accessories.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

ConvertKit

NOVEMBER 20, 2020

Email can do amazing things for your business, like sell online courses , book your freelance services , and drive hordes of traffic to your store. I put the Instagram Strategy Guide in: my bio link on Instagram, my video descriptions on YouTube, in my About sections on Twitter and Facebook. YouTube: YouTube card at the end of videos.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Strategic-IC

JULY 1, 2019

But does your ideal customer watch videos on YouTube or on Instagram? Distribution options of course, include social media, word of mouth, and paid ads. E-book-ify’ Pillar Pages and Blog Posts. Related: Think about how those personas consume the type of content you just created. Maybe you’ve made a video. Related: SEO.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

B2B Marketing Traction

APRIL 6, 2010

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. – pre-YouTube!) nailed what worked and what didn’t work in technology marketing.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. tells in his book a personal account of how a viral marketing campaign went wrong. Sure, today you have YouTube to host videos but make sure you have all pieces in place before you start the viral engine.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. While that may still be true, service firms now need to worry about their online reputation —with social media being the new word of mouth. Roll out a social media plan and usage policy.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Content Standard

DECEMBER 12, 2018

Peer-to-peer recommendations and word of mouth drive Chinese marketing, and a KOL recommendation can boost success exponentially. Youku : An oldie but a staple, Youku is often described as China’s YouTube and is a subsidiary of e-commerce giant Alibaba. Its name literally translates as excellent/cool.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

LeadSquared

DECEMBER 18, 2018

Additionally, you can make short videos for YouTube as well and run ads for the same. YouTube even allows you to know how much of the video ad a lead has watched and the bounce rate as well. E-books and whitepapers are another effective means to attract your leads as well. Social media would be a good guess.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Mailmunch

FEBRUARY 23, 2021

Your word-of-mouth marketing grows as you connect with more people. With visual content becoming increasingly popular, platforms like Youtube and Vimeo are exhibiting extreme potential in connecting with your ideal customers. . Booked consultations? What are the main pros and cons of mass marketing? Website visits?

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

ConvertKit

JUNE 29, 2021

You’ve done the hard part: Writing a book. Whether you’re self-publishing , working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three). A successful book launch starts with you and your work.

Word of Mouth 92

Word of Mouth Communities Newsletter Conference 92

Outbrain

AUGUST 21, 2019

Providing a variety of content types targeted to relevant audiences at different stages of the funnel: native ads, e-books, webinars, blog posts or social media posts. Influencer Marketing is important for B2B as well as B2C companies, as it generates referrals and positive word-of-mouth interactions that are imperative to online engagement.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. 1 reason for not booking a dentist appointment was due to trouble finding an office. Book your appointment with us today! But it’s 2018 and more likely than not, your audience is on social.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. The John Chambers Telepresence video on YouTube. Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Optinmonster

APRIL 22, 2020

First, it has all your order details and gives crucial information about your booking dates, costs, and location. You can also change your reservation if there’s been a mistake with the booking. That’s some great word-of-mouth marketing in action. Secondary goal? There are a few other goals here.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. YouTube would make a good channel because it’s easy for videos to rank there. For example, testimonials are suitable content for the form while E-Books/Whitepapers are suitable behind the form (after form-fill).

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Mailmunch

APRIL 6, 2021

It is estimated that by 2022, around 54% of everything customers buy online will be booked via a mobile device. Try and share some of these videos on YouTube and Dailymotion with a return link to your Shopify store ! Product referrals will help spread word-of-mouth publicity of your store for free. Click on ‘ Add Media.’

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Biznology

JULY 24, 2012

We in word-of-mouth constantly de-humanize the natural humanness of online communities, assuming that simple tricks of seduction and incentive – what’s in it for them – can trick thousands of people who are in a very real, albeit virtual, family. Come on, if you’re over 30 you already know all of this stuff.

A/B testing 80

A/B testing Communities Work Management Word of Mouth 80

Hubspot

MARCH 16, 2011

Gary Vaynerchuk, a business owner, wine blogger and author, took the stage at South By South West Interactive to talk about his newest book, The Thank You Economy. Old Spice's YouTube videos made a huge splash on the Internet last year, generating more than 100,000 Twitter followers for the brand in only a few hours.

Word of Mouth 28

Word of Mouth Blast Campaigns Blogger Social Media 28

Outgrow

MARCH 2, 2021

Examples of inbound e-commerce marketing include blogs, podcasts, and e-books. Action to Take - Sharing informational blog posts or YouTube videos. Importance –Rewarding and making your existing customers feel heard and appreciated can help ensure those customers promote your brand and spread the word around about your offerings.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Hubspot

MARCH 23, 2015

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. Nate used to be a marketing analyst for YouTube, and he currently works at Google as a product marketing manager.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

MAY 16, 2011

While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big.

Viral Marketing 28

Viral Marketing Word of Mouth Trigger Marketing Curation 28

Optinmonster

FEBRUARY 27, 2024

YouTube Marketers don’t usually think of YouTube as a growth hacking tool because of its perception as the most popular video streaming website. According to research: The average successful conversion rate of YouTube ads is 12%. 70% of users say that YouTube video ads help them discover new businesses.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Hubspot

JULY 3, 2012

Part of effective word-of-mouth marketing is identifying and engaging with your promoters. Use coloring books, picture books, sidewalk chalk, or anything else visual to keep them entertained. Or YouTube. Who doesn't love a good YouTube video or hilarious podcast? It'll probably work. 12) Yell at them.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28