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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Lenny's Newsletter

link] • SVPG books: [link] • The Lean series: [link] • Dreaming Spanish: [link] • ElevenLabs: [link] • Lennybot: [link] Production and marketing by [link]. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

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Why Product Marketing Should Own Twitter

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Makes sense.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals.

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets. million subscribers on YouTube.

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10 Books to Make You a Better Marketer

DemandBase

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

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MarTech’s GA4 experts to follow

Martech

followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” LinkedIn: Simo Ahava (24.8K

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MarTech’s CRM experts to follow

Martech

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

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