ConvertKit

NOVEMBER 20, 2020

Email can do amazing things for your business, like sell online courses , book your freelance services , and drive hordes of traffic to your store. I put the Instagram Strategy Guide in: my bio link on Instagram, my video descriptions on YouTube, in my About sections on Twitter and Facebook. Twitter: Tweet. Pinned tweet.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Marketing Insider Group

AUGUST 27, 2019

Before the digital age of content marketing, event planners had to rely on flyers, TV and radio commercials, and word of mouth to market their events. They released a serialized video documentary on YouTube, The Journey , documenting their efforts to get 5,000 people to the event. BOOK ME TO SPEAK AT YOUR NEXT EVENT!

Planning 100

Planning Content Marketing Generation Content 100

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. While that may still be true, service firms now need to worry about their online reputation —with social media being the new word of mouth. Roll out a social media plan and usage policy.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Social media marketing for dentists is still in the early roots of adoption, but more dental practices are seeing the power of being active on Twitter, Facebook and Instagram.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Content Standard

DECEMBER 12, 2018

Peer-to-peer recommendations and word of mouth drive Chinese marketing, and a KOL recommendation can boost success exponentially. Then there’s Weibo , often referred to as the Twitter of China. Youku : An oldie but a staple, Youku is often described as China’s YouTube and is a subsidiary of e-commerce giant Alibaba.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Read on to get their insights. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Mailmunch

FEBRUARY 23, 2021

Your word-of-mouth marketing grows as you connect with more people. Platforms like Facebook, Instagram, and Twitter are intentional about helping you build a specific tribe for the products and services of your brand. . Booked consultations? What are the main pros and cons of mass marketing? Website visits?

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

ConvertKit

JUNE 29, 2021

You’ve done the hard part: Writing a book. Whether you’re self-publishing , working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three). Get a Twitter! I write books.’

Word of Mouth 92

Word of Mouth Communities Newsletter Conference 92

Outbrain

AUGUST 21, 2019

Employing paid search for lead generation ensures that more traffic arrives on your website, via display ads such as Google, native ads like Outbrain , and social media ads via platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit. 10) YouTube Video Marketing. 3) Email Marketing. 17) Offline Events.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Optinmonster

APRIL 22, 2020

First, it has all your order details and gives crucial information about your booking dates, costs, and location. You can also change your reservation if there’s been a mistake with the booking. That’s some great word-of-mouth marketing in action. Secondary goal? There are a few other goals here.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. YouTube would make a good channel because it’s easy for videos to rank there. Otherwise, try Twitter and Facebook. What kind of questions/engagement should we initiate on Facebook/Twitter? Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. How can I help you?

Social Media 124

Social Media Work Management Marketing Management Media 124

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Now, he tweeted it to his 1.6

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Biznology

JULY 24, 2012

Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. We in word-of-mouth constantly de-humanize the natural humanness of online communities, assuming that simple tricks of seduction and incentive – what’s in it for them – can trick thousands of people who are in a very real, albeit virtual, family.

A/B testing 80

A/B testing Communities Work Management Word of Mouth 80

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Hubspot

MAY 16, 2011

While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big. Make it Easy to Share.

Viral Marketing 28

Viral Marketing Word of Mouth Trigger Marketing Curation 28

Hubspot

MARCH 23, 2015

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". Growth Hacking Word-of-Mouth ".

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

MARCH 16, 2011

Gary Vaynerchuk, a business owner, wine blogger and author, took the stage at South By South West Interactive to talk about his newest book, The Thank You Economy. He went on Twitter and found out that this customer was a huge Chicago Bears fan. To set the tone for his talk, Vaynerchuck started with a big thank you to the audience.

Word of Mouth 28

Word of Mouth Blast Campaigns Blogger Social Media 28

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Twitter Twitter is a social media darling for any product launch, service or business.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

APRIL 6, 2010

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Go to your Twitter account, and click on “listed&# next to your followers count, and see how the lists that include your Twitter account are named. What shows up in these search results?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Hubspot

JULY 3, 2012

Part of effective word-of-mouth marketing is identifying and engaging with your promoters. For example, when we want to trend on Twitter for a live webinar, we create a hashtag, and incentivize attendee use of that hashtag by giving away a prize, like tickets to INBOUND 2012. Or YouTube. It'll probably work.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. Linked from Twitter.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

MARCH 1, 2012

InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. Why not include a Twitter # at the end of your ads, to give people an incentitive and place to talk about it? You can't monitor word-of-mouth, but you sure can monitor word-of-tweet! Implement Hashtags.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Convince & Convert

JULY 14, 2010

" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. The challenges and chances of facebook, twitter, YouTube et. These are your follower number.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. And they can’t get just two little words right. I'm hoping Jim Joyce writes a book. link] jaybaer Thanks Cari.

Social Media 158

Social Media Media PR Webinar Metrics 158

Hubspot

NOVEMBER 4, 2011

Why it's Awesome: This is an example of a great like-gating image that also includes an email opt-in form as well as Twitter and YouTube links above the fold. The Burt's Bees Facebook Page uses a customer tab to aggregate the global online word-of-mouth buzz about its products in an interesting and unique way. Threadless.

Facebook 28

Facebook Best Practices Paid Search Agency Television marketing 28

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. I wish more twitter users understood this. I wish more twitter users understood this. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. link] jaybaer I agree.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130