Benchmark Email

MARCH 26, 2024

For hospitality marketing managers, email marketing is an effective tool to increase hotel bookings. In this article, we’ll explore various email strategies that can help hospitality marketing managers see an uptick in bookings.

Tactics 79

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 79

Webbiquity

NOVEMBER 12, 2018

So it’s no surprise that 70% of marketers say they plan to spend more on content marketing in the coming year, while 68% will allocate more dollars for marketing tools. This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.”

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology. I will be back next week with our regularly scheduled content and programming.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Conversica

AUGUST 10, 2023

The post Booked & Busy: Fill Up Your Calendar with the Scheduling Tool appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Tools 52

Tools Business Practices Best Practices 52

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

The Daily Egg

JULY 12, 2021

After thoroughly researching every well-known WordPress booking plugin, we determined that Bookly PRO is the best for most. These are the main reasons why it’s the top tool for most people needing a scheduling plugin. The post Best WordPress Booking Plugins Compared appeared first on The Daily Egg. The Best […].

Best Practices 126

Best Practices Research Tools Business 126

Marketing Insider Group

MAY 4, 2021

It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. The process of amplification can be cumbersome, but technology tools enable you to streamline it. No matter how you amplify, you’ll need effective tools. Quick Takeaways.

Paid Content 277

Paid Content Tools Paid Search Agency Content 277

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. This makes Escape from Model Land: How Mathematical Models Can Lead Us Astray and What We Can Do About It (Basic Books, 2022) a book all marketers should read. What's In the Book Escape from Model Land contains ten chapters.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Choozle

OCTOBER 16, 2023

If you’re looking to refine your omnichannel marketing strategy, this chapter will equip you with the tools to reach your audience effectively at every stage of the customer journey. The post Omnichannel E-Book Chapter 2: Strategies to Define Audiences appeared first on Choozle: Digital Advertising Made Easy.

Marketing & Strategy 81

Marketing & Strategy Demographics Tactics Keywords 81

Zoominfo

MARCH 10, 2022

March marks Women’s History Month, and to celebrate and uplift the voices of women, our employees compiled a list of their favorite books written by women. Rich with intimate anecdotes that will resonate widely, complete with family photos, ‘Crying in H Mart’ is a book to cherish, share, and reread.”—

Zoominfo 100

Zoominfo Work Management Fulfillment Lead Ranking 100

Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? MarTech tools can be a pivotal piece of increasing conversions and sales.

Marketing AI 319

Marketing AI A/B testing Tools Lead Ranking 319

B2B Marketing Directions

MARCH 6, 2022

Associate Professor of Business Administration at the University of Virginia's Darden School of Business, provides a set of pragmatic methods (which she calls "tools") that marketers can use to create and sustain high-performing brands. Whitler discusses eight tools in Positioning for Advantage , which she places in three categories.

Tools 40

Tools Brand Identity Branding Ad Building 40

Martech

DECEMBER 7, 2023

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. This book isn’t just a read; it’s an exploration of the strategic, big-picture thinking that is crucial in today’s fast-paced marketing landscape.

Marketing AI 118

Marketing AI Work Management Marketing Management Personalization 118

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Hinge Marketing

APRIL 8, 2021

Fortunately, there are a few tools you can use again and again to show event planning committees that you meet their requirements, which are: ? The following tools can help position you as an engaging, seasoned public speaker and authority on topics that matter to event committees and their audiences. Will add value to the audience. ?

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

Fortunately, there are a few tools you can use again and again to show event planning committees that you meet their requirements, which are: ? The following tools can help position you as an engaging, seasoned public speaker and authority on topics that matter to event committees and their audiences. Will add value to the audience. ?

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Brandwatch Marketing

NOVEMBER 8, 2023

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. 3) Klout Klout is probably one of the most controversial social media monitoring tools.

Social Media 98

Social Media Tools Media Lead Ranking 98

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. If you aren’t yet sure of whether you will benefit from this book, check out some of the checklists I mention above on the book’s website here (use password: Hybrid123).

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

DealSignal

JANUARY 30, 2024

This is where lead enrichment tools come in. What is a Lead Enrichment Tool? What is a Lead Enrichment Tool? Lead enrichment tools are a valuable asset for companies looking to boost their sales and marketing efforts. 84% of marketers consider generating leads their biggest priority.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

SendX

NOVEMBER 12, 2020

This is all thanks to the growing capabilities of modern business intelligence tools. As a result, sales intelligence tools have become a key component in the suite of business intelligence tools that teams today use. Sales intelligence tools make the prospecting stage a lot less cumbersome and significantly more effective.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

Vidyard

NOVEMBER 11, 2020

You Have More Tools at Your Disposal to Make a Winning First Impression 2.6 A video sales email tool allows you to one-click record and send via an email where it automatically inserts a thumbnail with a “play” button. You Have More Tools at Your Disposal to Make a Winning First Impression. Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

SmartBug Media

JUNE 11, 2019

How Does HubSpot’s Meetings Tool Work? I haven’t met a sales team yet that isn’t interested in gaining more tips and tools to help them book sales meetings in order to close more deals. One such popular tool is HubSpot’s free meeting scheduling software. Benefits of Using the HubSpot Meetings Tool. Company logo.

Hubspot 68

Hubspot Tools Software Organic Leads 68

Brandwatch Marketing

JUNE 15, 2022

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. Klout is probably one of the most controversial social media monitoring tools. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Ranking 144

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

B2B Marketing Directions

JULY 9, 2022

Because of the growing reliance on technology, marketing leaders are acquiring new technology tools on a fairly regular basis. The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences. Chapter 14 explains how to design and conduct an effective bake-off.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 101

B2B Sales B2B Marketing Work Management Marketing Management 101

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Hubspot

MAY 8, 2019

Tools like appointment scheduling apps and booking software help automate the process of scheduling meetings with potential and existing customers. You'll speed up your sales process by allowing prospects to book meetings when it's best for them. Contact information can be gathered from those who book meetings.

Work Management 95

Work Management Software Best Practices Pricing 95