Tomorrow People

OCTOBER 8, 2020

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Described by some as a ‘how-not-to’ guide, this book will have you laughing, wincing, and nodding along. These are backed up by solid research.

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B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). What's In the Book Jonah Berger spells out his rationale for writing Magic Words in the Introduction. ".

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Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

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Brand Identity Branding B2B B2B Thought Leadership 123

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

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Content Marketing Work Management Copywriting Marketing Management 70

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. ‘The

Work Management 111

Work Management Viral Marketing Marketing Management Cold Calling 111

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Content marketing is absolutely essential to travel companies who can use the power of storytelling to tempt new customers to book a trip to somewhere new and exotic.

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Paid Search Agency Work Management Marketing Management Examples 362

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. And that's just one example. This makes Escape from Model Land: How Mathematical Models Can Lead Us Astray and What We Can Do About It (Basic Books, 2022) a book all marketers should read.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. These were some interesting hotel social media marketing strategies, weren’t they?

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

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Class Planning Marketing & Strategy Act-On 54

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Previously known as OPEN Forum , Amex’s blog for small businesses remains one of the oldest and most successful examples of content marketing. But what exactly is thought leadership content marketing ?

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Thought Leadership Enterprise Management Work Management Marketing Management 318

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 80

Examples Conversion Urgency Marketing Amazon 80

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. This is a perfect example of a great marketing Kanban board for teams that are in the early stages of their Agile journeys. Kanban Board 101.

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Planning Examples Work Management Paid Search Agency 266

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

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Paid Search Agency Peer-to-peer Companies Social Media 135

Bannersnack

JULY 29, 2020

They say you should never judge a book by its cover, but it’s something quite hard not to do since it’s the first thing we notice about a book. That’s why meaningful cover design that gives an insight into the book’s content is so important, and an easy […].

Examples 52

Examples Impressions Design Content 52

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with our first example, this project isn’t complicated or over-the-top. Before this book, the term inbound marketing simply didn’t exist.

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Creativity B2B Marketing Examples Paid Search Agency 208

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. What is an example of cross-selling? Let’s stick with the cellphone example.

Examples 122

Examples Tips Cross-Selling Bundling 122

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. In the age of content marketing , where content is king, headlines reign supreme.

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Click Rate Examples Lead Ranking Work Management 97

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Dunford uses a great example in her book about Arm & Hammer repositioning from baking soda to a deodorizing product. How to Nail Product Positioning so Customers Get It, Buy It, Love It ”.

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Positioning Process Account Based Marketing Opinions 68

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. 42 Best Digital Product Ideas and Examples Digital Product Ideas for Bloggers 1.

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Examples Product Work Management Marketing Management 91

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. For example, if a SaaS company only offered one software package to a customer, there’s a good chance the customer would poke holes in the offer or want to negotiate the price.

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Conversion Paid Search Agency Barriers Advertising Agencies 98

Vidyard

NOVEMBER 11, 2020

Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Example 3: Puppy Eyes on the Prize 4.4 Example 4: Walk a Mile in Your Prospect’s Shoes 5. Best Practices for Video Sales Letters 3.1 Craft a Compelling Subject Line 3.2

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Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

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Marketing Budget Examples Practices Best Practices 104

Marketing Insider Group

SEPTEMBER 8, 2020

Set up a quick consultation, and I’ll send you a free PDF version of my books. The post Successful Drip Marketing Examples and What You Can Learn from Them appeared first on Marketing Insider Group. Get started today – and generate more traffic and leads for your business.

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Work Management Examples Paid Search Agency Marketing Management 327

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. The post Account based marketing examples appeared first on Rev.

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Account Based Marketing Examples Planning Paid Search Agency 78

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. Cialdini offers various real-world examples of these “weapons of influence” at work.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. Many of these books probably contain useful information and insights.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. In their book, Stuart mentions the privilege of being able to openly express identity.

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Paid Search Agency Validation Copywriting Storytelling 98

Hinge Marketing

APRIL 8, 2021

Here are a few examples of high-quality press kits: Lee Frederiksen’s Press Kit. Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Video testimonials. A headshot.

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Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

Here are a few examples of high-quality press kits: Lee Frederiksen’s Press Kit. Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Video testimonials. A headshot.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

B2B Marketing Directions

OCTOBER 22, 2023

Decoded is one of several books that address the vital psychological aspects of marketing. Phil Barden clearly states his objective for the book in the preface, where he writes: "The goal of this book is to share what I have learned on my journey about bringing decision science to life for marketing.

Buy 55

Buy Work Management Marketing Management Custom Publishing 55

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Examples: 1-800-Contacts, Calendly. Examples: Netflix, Stitch Fix. Examples: Casper (Target), Audible (Apple).

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Ad brokers Work Management Marketing Management Trigger Marketing 40

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

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Positioning Effectiveness Template Comparison 68

B2B Marketing Directions

JUNE 4, 2022

Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts. Part Two (Chapters 3-8) - This part contains the core of the book. Sweezey concludes the book with a discussion of the organizational and performance measurement changes that are needed to enable successful context marketing.

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