Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Zoominfo

MARCH 14, 2018

2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. Here’s a quick rundown of his books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Marketing Insider Group

SEPTEMBER 17, 2020

CEOs are interested in customer experience because it’s now a key differentiator. According to a Fournaise study, more than 75% of CEOs don’t trust their current CMOs. . CMOs can build business cases to show how their ideas can provide significant value that they can account for through real numbers. Constant Innovation.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Marketing Insider Group

SEPTEMBER 28, 2020

The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Read This Book If You: Want to boost the virality of your content.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Go Beyond SEO

APRIL 16, 2024

CTAs encourage visitors to take specific actions, such as requesting a quote, booking an appointment, or subscribing to your newsletter. Online Booking and Contact Forms: Make it easy for visitors to reach out to you or book your services.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Content4Demand

FEBRUARY 15, 2023

If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

ClearVoice

AUGUST 16, 2023

By meeting these expectations, businesses can differentiate themselves from competitors and build lasting customer relationships. Case Study: Successful Personalization at Scale Many brands have mastered the art of personalization through the help of content marketing agencies.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Rev

FEBRUARY 8, 2023

Content engagement: Are they interacting with content such as emails, blog posts or e-books? But, this is not the case with SQLs. How a lead becomes an MQL MQLs have specific attributes that differentiate them from other leads, and much of it can be tracked and measured. Paid advertising: Are they responding to your paid ads?

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

ViewPoint

JUNE 24, 2016

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. The co-authors recently shared some insights with me about their goals for the book and its readers. How did the two of you decide to collaborate on this book?

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The messages are about features, benefits, and differentiators. I simply had to make the business case for content marketing. This example serves as the way to sell the business case for content marketing.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

DiscoverOrg

APRIL 25, 2017

SDRs can’t often differentiate between list providers and sales intelligence provider without seeing a list of data points. Do you have any case studies? When working with third-party data, consider: In past campaigns, in cases where bounce rates have been high or CRT low, where was the data sourced?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Tomorrow People

NOVEMBER 17, 2021

Chan Kim and Renée Mauborgne’s best-selling book Blue Ocean Strategy, there are two types of market spaces: blue oceans and red oceans. This is the case for most industries and companies. In fact, a longitudinal study in 2020 revealed that B2B professionals are struggling to differentiate their brand even more than they did in 2015.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Content Marketing Institute

JANUARY 29, 2019

According to Jonathan, Pinnacle Strategies seemed to have exhausted its opportunities in e-books on supply chain management. In this case, Jonathan recommends a tactic he calls “news flash” or tying your brand to something (e.g., Hitting” prospects with a 400-page e-book on how to rework their network architecture is overkill.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

DiscoverOrg

JULY 15, 2016

In the book, Switch:How to Change Things When Change is Hard , Chip and Dan Heath detail how to successfully lead through change by embracing and motivating both our emotional and rational brains (and no, don’t argue guys – you have emotional brains too). Check Out Our Case Studies! Switch by Chip and Dan Heath.

Case Study 120

Case Study Case Studies Paid Search Agency Differentiation 120

Paul Gillin

DECEMBER 18, 2012

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. We make the case that companies have no choice but to invest in this area, though.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. Why I Wrote This Book. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. Why the Book is Different.

Case Studies 106

Case Studies Curation Amazon Case Study 106

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

NuSpark Consulting

FEBRUARY 24, 2017

Also, our crystal ball shows that creating blog posts, e-books, webinars and more that attract attention is only going to become more challenging as the content deluge continues. Today, you have to find ways to differentiate your content from your competitors’, and account-based marketing offers the solution. Rung 2: Better Accounts.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here’s a case from an A/B test conducted by MarketingExperiments. And if it works, it’s only temporary.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Marketing Insider Group

JANUARY 16, 2020

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Such differentiation is essential for you to grow the authority of your brand by increasing the breadth and depth of your content. Did you get that? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Case in point: #WeAreCisco. .

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Convince & Convert

JANUARY 12, 2016

That’s why I wrote my new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Hugging your haters and answering every customer complaint (especially online) can be a massive competitive differentiator , and I prove that case in the book with a ton of research and more than 50 interviews.

Case Studies 77

Case Studies Case Study Differentiation Paid Search Agency 77

Content Marketing Institute

FEBRUARY 23, 2018

To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Or, is it failing to differentiate ? Think of the classic detective story, where the hero feels she’s getting too old and just wants to solve the last case so she can retire.

Work Management 103

Work Management Storytelling Business Differentiation 103

Parse.ly

NOVEMBER 5, 2021

In this case, this company needed to create 10 or 12 specialized blogs, instead of just one. Define your target audience, determine your differentiation, and then start with one main content type on one or two platforms. Think about your content and see how can you truly differentiate your message and your story.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Convince & Convert

JANUARY 12, 2016

That’s why I wrote my new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Hugging your haters and answering every customer complaint (especially online) can be a massive competitive differentiator , and I prove that case in the book with a ton of research and more than 50 interviews.

Case Studies 75

Case Studies Case Study Differentiation Paid Search Agency 75

Directive Agency

FEBRUARY 1, 2022

Let’s take a moment to consider a case study of rewriting a content strategy towards a more customer-led mindset. Their differentiated approach to cybersecurity and dark web monitoring is not the classic case of threat intelligence, even if it may serve the same end more efficiently. The results?

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Biznology

APRIL 21, 2017

” For those who know of our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing , it should be obvious that the conference was highly relevant to my interests. In any case, AI does not produce certainty, but only degrees of confidence. Several of the talks had the word “AI” in them.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Hinge Marketing

MARCH 4, 2019

Two recent studies from the Hinge Research Institute shed some light on this important question. Together these studies demonstrate the central role of a firm’s digital brand throughout the buying process. A similar case can be made for its impact on talent acquisition. Case Story 1: Seth Godin. Case Story 2: S&ME.

Service 91

Service Brand Identity Branding Differentiation 91

Heinz Marketing

OCTOBER 4, 2021

With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. The author of several books, including the recent book called Move , which I found out today has been named a USA Today best seller.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Sales Engine

MAY 22, 2016

As you may know, Neil is regarded by many as the father of Consultative Selling and the author of many books, including SPIN Selling, the 1988 New York Times Best Seller than many of us B2B “Sales Lifers” grew up with as our template for success. my product does ABC and is better than Brand X because of LMNOP).

Allocation 136

Allocation RFP Consulting Paid Search Agency 136