Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. We’ve shared our favorite five lead nurturing examples and strategies. Email nurture campaigns help you build affinity with both customers and prospects.

Lead Nurturing 194

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 194

Webbiquity

NOVEMBER 29, 2022

In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty. It also decreases the likelihood of losing customers.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Branding 123

Branding Brand Identity B2B B2B Thought Leadership 123

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. These blogs really know their audience and use targeted content and design.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Brand trust is more important to consumers than ever before, and content marketing can be an effective way to build that trust. The top five brands for 2019 were: Whole Foods.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 115

Work Management Viral Marketing Marketing Management Cold Calling 115

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. American Express Business Class. Quick Takeaways.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Content marketing can be a highly effective way to build brand awareness. Building Trust.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. Content Marketing is the about building measurable business growth. Everyone inside the business creates content.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 83

Examples Conversion Urgency Marketing Amazon 83

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Sales is one of the few professions where you can build the life and income you want based on the effort you put in. Consequently, businesses must understand the power commissions have on their workforce. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. He is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at the Columbia Business School.

Ethics 71

Ethics Work Management Studies Resources 71

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one. We understand! ” What is a sales stack? At the time of the survey, 72.4%

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Convince & Convert

OCTOBER 12, 2014

I wrote a book showing them how, and it launches November 4. The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype. » Convince and Convert content marketing marketing marketing books webinar youtility'

Case Study 157

Case Study Case Studies Business Ad Building 157

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. However, building a strong list takes a smart strategy, the right tools and good execution. Let’s break down the basics of email list building: why you should be doing it and how to get started. Why is building an email list important? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Do you want to start selling digital products?

Examples 92

Examples Product Work Management Marketing Management 92

Buffer

AUGUST 3, 2022

After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Vidyard

NOVEMBER 11, 2020

Your prospects are overwhelmed and busy. Your Friendly Human Face Will Help Build Authentic Relationships 2.3 Build Credibility with Social Proof 3.4 Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Contents 1.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. As with our first example, this project isn’t complicated or over-the-top. Before this book, the term inbound marketing simply didn’t exist.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Marketing Insider Group

SEPTEMBER 8, 2020

Create effective content that informs, builds trust, and engages your recipients. With their interest in a long-term relationship with whom they do business, it’s always a good bet to provide valuable information to potential and current clients. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase. What is an example of cross-selling?

Examples 126

Examples Tips Cross-Selling Bundling 126

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. Is it fully aligned with your strategy and your business goals?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

B2B Marketing Directions

MARCH 6, 2022

But building a strong brand is challenging because it requires marketers to possess and use a diverse set of skills, including the development of deep market and customer insights, analytical thinking and creativity. It's true that the book is written primarily from a B2C perspective. Whitler, the Frank M.

Tools 40

Tools Branding Brand Identity Ad Building 40

Martech

FEBRUARY 12, 2024

These three challenges complicated her options for building, developing, and managing her team. Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed. Marketing and sales were two good examples. Those, coupled with AI, formed a powerful triad.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

nDash

DECEMBER 15, 2021

She is an internationally published, award-winning journalist and book author with more than two decades of experience in media. As a building contractor, you spend a large portion of your time managing projects. As a building contractor, you spend a large portion of your time managing projects. Build a video channel.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Substantiating that information with both your own expertise and corroborating evidence from other recognized industry experts builds their trust even further. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. Writing is serious business. Writing is serious business.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. Examples of great ABM campaigns The moment you’ve been waiting for: examples of strong ABM campaigns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Hinge Marketing

APRIL 8, 2021

The move of most businesses to the digital world over the past year has only made the process more competitive. Here are a few examples of high-quality press kits: Lee Frederiksen’s Press Kit. Writing a book on any of your topics will put your thought leadership trail in another league. Video testimonials. A headshot.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

The move of most businesses to the digital world over the past year has only made the process more competitive. Here are a few examples of high-quality press kits: Lee Frederiksen’s Press Kit. Writing a book on any of your topics will put your thought leadership trail in another league. Video testimonials. A headshot.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. Cialdini offers various real-world examples of these “weapons of influence” at work.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122