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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. A-list blogs such as TechCrunch and Mashable can get hundreds of news releases and pitches each day.

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DIY Digital PR (Online Engagement & Blogger Outreach)

Biznology

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Create a blogger-optimized news release. Photo credit: zoxcleb.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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15 Ways to Get Free Backlinks in 2023

seo.co

If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. You should also confirm the show notes their hosts post on their websites after releasing episodes include links. Use Social Media. Submit Press Releases.

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Adobe reports growing opportunities for “non-professional” content creators

Martech

“Non-professional” content creators are defined in a release as those “exploring creative side hustles and hobbies.” One in three creators are focused on creating content for causes, with climate change, social justice and diversity and inclusion leading the pack. ” Content opportunities are huge.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage. Improve Your SEO. Partner With Influencers.