Biznology

APRIL 8, 2014

In a post-Internet world, this is best handled online, for efficiency’s sake. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

MAY 22, 2015

Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Take a look at a few ways to use bloggers in your content marketing strategy: Hire them to write.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The Internet is such a gift. The value comes from penetration, permanence, perseverance, and persistence.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

SEPTEMBER 9, 2011

Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. So that’s what is going on in the Internet space as of late. Image via CrunchBase. Enough already!

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Class Internet Marketing Blogger Press 80

Biznology

APRIL 3, 2018

The internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media gods. You need to develop your own online song of yourself on the Internet — in advance of any problems you might encounter.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

FEBRUARY 13, 2018

The Internet has become more like an Oscar after-party than it is like the airport Ramada. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. Online, you’re never the lone beauty in the hotel lounge. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Biznology

APRIL 18, 2017

About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. and attention-seeking.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

DECEMBER 6, 2016

Dan York reports on the Internet Governance Forum this week in Mexico, a panel last week on Internet fragmentation (which communicators don’t want), and WordPress’s move toward promoting more SSL/TLS. Brands have jumped on the emoji bandwagon , but audiences think they’re trying too hard. He operates his consultancy at Gerris Corp.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MARCH 23, 2016

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results. He focuses on blogger outreach/engagement and internet crisis response. Like this post?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

MARCH 15, 2016

The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

OCTOBER 13, 2015

I have been doing this for years for my blogger outreach and influencer engagement campaigns: registering bespoke campaign-related domain names in order to make it as easy and as simple as humanly possible for everyone who has even the slightest inkling to attend your event or buy your stuff or get to know you a little bit better.

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Domain Godaddy Blogger Internet Marketing 80

Biznology

JUNE 3, 2014

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. Internet Marketing Offline Marketing'

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

DECEMBER 5, 2017

Once you initiate a Backlink Audit project for your domain, the SEMRush spiders and bots buzz around the internet, checking out each and every incoming link that connects to your site. I am using my own site, Chris Abraham, chrisabraham.com , for this article. Each and every time the platform changed, links broke.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

MARCH 28, 2017

To the point where these companies, associations, and organizations have and had been afraid of their own shadows, unlike the carte blanche, anything goes, associated with the magical world of being a mommy blogger! Come reach out to me and my team at Gerr.is

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

MAY 23, 2013

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. If you want to earn a reputation as a dependable, valuable guest blogger (with the links to prove it), follow these tips.

Blogger 80

Blogger Paid Search Agency Outreach Social Media 80

Biznology

JUNE 28, 2016

Oh, and the PocketCHIP also has integrated Wi-Fi so I can figure out the best way to make Internet connectivity essential to the device. This device sells itself as a game console and there is a composite output port if you want to add a display, a 3.5mm headphone jack, and a micro USB port for charging. Neither C.H.I.P. nor PocketC.H.I.P.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

SEPTEMBER 12, 2017

In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Do You Have Blogger’s Constipation? I especially recommend first drafting all of your content if you have writer’s block or blogger’s constipation. So, your first draft is always going to be 80% there.

Google 156

Google Blogger Search Marketing Advertisements 156

Biznology

JANUARY 5, 2016

Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. Over 2 million blog posts are published each day. MyBlogGuest. FollowerWonk. Google Alerts. Little Bird.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger).

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JULY 12, 2018

and abroad, and is a blogger at Biznology and Target Marketing Magazine. You will understand the opportunities available to take advantage of shifting developments in technology, the evolving behavior of business buyers, and the marketing techniques that are delivering the most bang for the buck.

Trends 141

Trends B2B Marketing B to B BtoB 141

Biznology

AUGUST 9, 2019

You just have to motivate yourself and dive into the depths of the internet for some much-needed inspiration. Read on for six tips to avoid a blogging burnout and escape the clutches of every blogger’s worst enemy – the writer’s block. However, don’t let the black hole of internet procrastination suck you in.

Tips 106

Tips Opinions Youtube Blogger 106

Biznology

MAY 13, 2016

Look for some free and high quality photo sources for bloggers to add some creative imagery and your chances bump up a few more levels. There is no sure-fire secret to write content that will sweep the Internet, but there are some things you can do to help increase your chances. Don’t make people feel foolish.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

Biznology

AUGUST 15, 2017

We’ve boiled our business plans and our visions and mission statements down so far — a réduction , if you will — that they’re worthless to both Google and to someone who actually wants to use your website — your corporate site, your only cornerstone, your online HQ, your Internet everything! More than the $3.95

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

JANUARY 18, 2017

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Build relationships with the people who influence your market, whether they be bloggers, journalists, regulators, academics, analysts, channel partners, or even competitors.

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. You see the Internet is a place where content is king, but most that are producing it aren’t exactly writing royalty. Image by atduskgreg via Flickr.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

JANUARY 14, 2014

Well, part of being a blogger for 15-years is that you’ve written quite a lot of rubbish. Blogging Content Marketing Internet Marketing Slider Business Content marketing Internet marketing marketing Marketing and Advertising' Aside from some challenges with uptime, the site has always been there and worked.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

JUNE 11, 2013

With my blogger outreach campaigns, I reach out to bloggers three times instead of once or twice: people are busy. Content Marketing Internet Marketing Barack Obama Chicago Facebook Google Jon Stewart Mitt Romney Romney Stephen Colbert' As you may well know from my blog posts, I am fully on board with pushing a little hard.

Blogger 80

Blogger Opt-out CAN-SPAM Internet Marketing 80

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing' Blogging is a valuable marketing tool that requires consistency.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80