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How to Use LinkedIn for Lead Generation

Webbiquity

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. You get deep insights that inform smarter business decisions. Use Dynamic Content for Personalization We’re all overloaded with information, notifications, and emails. Personalized content that resonates with us is what stands out.

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Can You See Who Viewed Your LinkedIn Profile?

Hubspot

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. Make them brief, captivating, and relevant to the information within. Opens can also be increased by adding an emoji.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. B2B sales comes with unique hurdles: 1.

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LinkedIn's Testing Its Own Stories Feature: What Marketers Need to Know

Hubspot

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In 2018, LinkedIn also launched a similar experiment called Student Voices.