Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. What is blogging?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

OCTOBER 6, 2016

Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Step 2: Fill in those topic buckets with keywords. Make sense?

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 3) Google Keyword Tool. Can you string together a sentence? Got a computer?

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

MARCH 21, 2018

You can also pay to amplify your distribution on Facebook, which has the best targeting tools out of all the social media sites and is cost effective, or through paid search, which can thrust you to the top of a high-volume Google SERP, although some keywords are expensive. Once strangers to your brand, they’re now regular visitors.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Relevance. Location-Based Keywords.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

AUGUST 22, 2011

Step 1: Make a List of Keywords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google's Keyword Tool , and find variations that make sense for your business.

SEO 28

SEO Marketing & Strategy Lead Scoring Lead Ranking 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. Want to grow your organic traffic by 20-100%?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

SmartBug Media

AUGUST 31, 2022

Content optimization tools can help your content creators and bloggers create strong content for your audience. Not only do you want your content to be accessible on your site, but you also want it to actually drive new organic traffic. This tool also collects information about keywords gathered on popular search engines.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. SERP results for the authorized will simply have a byline. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. Use that real estate for some keywords, instead. but none of them have alt tags!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Boost SEO and drive traffic to your site. Blogs can attract more qualified website traffic, and this can lead to an increase in new clients. Blogging has become a staple in almost every B2B marketing strategy.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

MARCH 15, 2018

When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

ClearVoice

AUGUST 25, 2022

For example, conduct keyword research to understand what people in your industry search for online. Use keyword research tools like Semrush, Ubersuggest, and Ahrefs to reveal keyword ideas in your industry. Your next batch of content ideas may include: Top 10 Website-Buiding Tips for Solo Bloggers. News and trends.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Hubspot

JANUARY 14, 2013

Make sure to include keywords that you want to rank for in your press releases so that when journalists see the release, they may include some of those keywords, themselves -- particularly if they pull quotable snippets from you to include in their own coverage. 3) They help journalists check information.

Press 28

Press Public Relations PR Lead Scoring 28

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Optinmonster

NOVEMBER 5, 2021

HubSpot Email Marketing has some of the most powerful analytics while remaining intuitive and easy to use for non-tech users. Also, why not check out HubSpot’s free CRM ? Get started with HubSpot today! This allows you to direct traffic from your website to your social channels and vice-versa. Sendinblue.

Promotion 86

Promotion Conversion Marketing & Strategy Lead Scoring 86

accelerate agency

SEPTEMBER 1, 2021

Backlinks act as value indicators for search engine algorithms when determining where your website ranks for specific topics and keywords. . How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Organic traffic . How do backlinks work?

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. The results have been nothing short of eye-opening. Great for us, right? nuts, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Single Grain

JULY 1, 2021

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. Well, no more!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Martech Advisor

JANUARY 28, 2020

In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords. HubSpot Has Created Content for All Stages of the Funnel.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

FEBRUARY 8, 2023

This article will help you learn how to create compelling pillar posts to increase your organic traffic. This is great for your content strategy because driving traffic and leads via content marketing is cost-effective. Content creators and bloggers go for topics that offer complete and effective information for the readers.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Hubspot

JANUARY 23, 2013

If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. Search engines then index your page by the keywords you used on that page. Does your business target an audience in the UK? Guest Blog for UK-Based Blogs.

Link Building 28

Link Building Practices Ad Building Best Practices 28

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. organic traffic and Google referrals. no additional marketing effort required.

Tips 28

Tips Content SERP Viral Marketing 28

accelerate agency

JULY 1, 2021

Backlinks act as value indicators for search engine algorithms when determining where your website ranks for specific topics and keywords. . How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Organic traffic . How do backlinks work?

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

accelerate agency

APRIL 26, 2021

The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. These tools cover everything from analytics and keyword tracking to email marketing and website design. Keywords Everywhere. Image Source.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Hubspot

MAY 26, 2021

The right backlinks can do two great things for your website: They can drive traffic to your website. If someone posts a backlink to your website on their website or blog, their readers might click on it — and you'll benefit from that referral traffic. Natural anchor text means you're not just hyperlinking keywords left and right.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

nDash

JUNE 2, 2021

KPI Example: Boost website traffic by improving the search ranking on some of your company’s key pages. Here are some examples: Ahrefs : All-in-one digital suite offering tools like Content Explorer, Keyword Explorer, Rank Checker, Site Audit Tool, and Site Explorer. Step Three: Choose a Content Management System.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Single Grain

SEPTEMBER 11, 2019

Where many marketers go wrong is prioritizing quantity over quality, and pumping out short content pieces every day because they think it’s going to bring in more traffic. Another name for pillar content is 10x content , which Rand Fishkin from Moz describes as “content that’s 10x better than the highest ranking result for a given keyword.”.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Content Marketing Institute

NOVEMBER 7, 2017

How to work it: To benefit from native advertising’s traffic-boosting effect, select the content and the sites where you place it carefully. And with the number of organic links on a Google SERP decreasing to an average 8.5, 75% of users never scroll past the first page of @Google results via @HubSpot #research. Click To Tweet.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Single Grain

JUNE 23, 2020

Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. Traffic will come to your site from: Organic search when your content is optimized well enough to rank highly.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105