SmartBug Media

NOVEMBER 6, 2018

What you probably didn’t consider is what happened behind the scenes before those results populated: Each search engine has its own algorithm, which is a set of rules that determine which websites populate the search engine results page (SERP), and in what order. This is exactly where the concept of business blogging comes into play.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. He also searched for bloggers that wrote about employee wellness, human resources and other related topics, and found high-quality pieces of content like this one. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Google Ranking and SEO. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. Do you understand the subject matter you're writing about? Got a computer? No problem!

Blogger 28

Blogger Top of Funnel Tools Business 28

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. It also means your SEO work is never done. Pages can always be better optimized.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

APRIL 2, 2018

You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Valasys

FEBRUARY 13, 2020

So much so that the famous author, speak & blogger Seth Godin describes it as the “ only marketing left.” According to the State of Inbound Report by HubSpot , the marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. How to Build Brand Authority with Content Marketing?

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Hubspot

MARCH 21, 2018

You can also pay to amplify your distribution on Facebook, which has the best targeting tools out of all the social media sites and is cost effective, or through paid search, which can thrust you to the top of a high-volume Google SERP, although some keywords are expensive. Market your freelance writing skills.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. WWW domain or not? The answer?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Be a guest blogger, talk to and about (positively, of course!) Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

DECEMBER 14, 2016

The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. While text is still important, you may want to stop looking for that next blogger, and start looking for a video producer. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

FEBRUARY 7, 2014

If you''re a regular blogger, these are probably the topics that you blog about the most. These are keyword phrases that you think are important to rank for in the SERPs (search engine results pages), because your target customer is probably performing searches for those terms. Want a bonus? What another bonus?

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

MAY 3, 2010

When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). Connect with HubSpot : Social networks ARE relevant in the eyes of Google! What do they like?

Social Media 28

Social Media Google Media SERP 28

Outbrain

JULY 3, 2019

When a blogger or website owner promotes ads for an advertiser on their site, this is called affiliate advertising. Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). According to Hubspot, video is the preferred medium for web users.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. And the blogger or writer may even return the favor and link to your site. By optimizing your blogs for both, you can earn higher rankings in SERPs, get more qualified web traffic and increase conversion rates.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

AUGUST 22, 2011

Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website. That way you have shot of getting linked to from an industry influencer or other bloggers in your industry. Connect with HubSpot : Step 5: Stay Current on SEO News & Practices.

SEO 28

SEO Marketing & Strategy Lead Scoring Lead Ranking 28

Hubspot

JANUARY 15, 2014

It remains one of the hundreds of items Google''s algorithm looks at when evaluating which results to return in the SERPs. Meta Descriptions: The description of your website pages which appear in search engine results pages (SERPs). Stickiness: A measure of how well-designed and enticing your web pages are.

SEO 28

SEO SERP PageRank eCommerce 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This week, Inc.com announced the 2012 Inc. Same thing to us, totally different to a crawler.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

NOVEMBER 28, 2012

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. Aaaand just to make this even more confusing, when you search for a Brookline BMW dealership, you see these Google reviews within the SERP listings: So now the Google review score shows up. Kind of confusing.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. SERP results for the authorized will simply have a byline. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

SmartBug Media

AUGUST 31, 2022

Content optimization tools can help your content creators and bloggers create strong content for your audience. SEO tools can uncover areas of opportunity and identify issues and weaknesses that might prevent you from ranking in the search engine result pages (SERPs). HubSpot Website Grader. Semrush Site Audit Tool. OrgChartHub.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. I won't sugarcoat it: 2017 was a tough year to be a blogger. Traffic to the HubSpot Blog 2014 - 2017. Featured snippets and other on-page search features are taking a toll on CTR from SERPs.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

MARCH 15, 2012

If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic. Connect with HubSpot :

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

JANUARY 13, 2012

Contribute as a Guest Blogger. It makes sense: if other great content creators think you're writing content that's so awesome they just have to link to it, search engines are going to consider your content some of the best to deliver to the SERPs. Connect with HubSpot : You expand your reach. Stay Active in Social Media.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

AUGUST 22, 2012

but it also translates some of that guest blogger's authority right over to your site -- you're the business that got [insert important person in your industry's name here] to write for you! And not only does your blog's clout skyrocket, but it's also likely that your guest blogger will promote the post to their network, too.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 13, 2020

For example, bloggers might use a tool like this to brainstorm blog post titles that'll do well in search. It'll give you data for all the results on page one of search engine results pages (SERPs), including the number of results, link strength, trust score, and keyword difficulty. Best Keyword Research Tools. Term Explorer.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. HubSpot customers: Breathe easy.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. According to HubSpot, 42% of companies have acquired a customer through their blog. . Hubspot says 90 percent of the leads it generates each month come from blog posts they had created in previous months. .

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. For example, HubSpot audits and updates its blogs regularly. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

AUGUST 25, 2022

Your next batch of content ideas may include: Top 10 Website-Buiding Tips for Solo Bloggers. But it can help SMEs and greenhorn bloggers gain the quick boost in traffic they sorely need. Use Make My Persona by HubSpot to create a working audience persona by simply answering questions. HubSpot Blog Ideas Generator.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Webbiquity

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts. There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 14, 2013

From bloggers, to sales reps, to external content creators, everyone will be speaking about your brand with a unified message that's set forth during the drafting of your press release. Even though they are full of keywords and your company's name, their temporary status online does not lead to any progress in the SERPs.

Press 28

Press Public Relations PR Lead Scoring 28

Optinmonster

NOVEMBER 5, 2021

HubSpot Email Marketing has some of the most powerful analytics while remaining intuitive and easy to use for non-tech users. Also, why not check out HubSpot’s free CRM ? Get started with HubSpot today! AIOSEO will give you tips to improve the content for better chances at jumping up the search engine page results (SERPs).

Promotion 88

Promotion Conversion Marketing & Strategy Lead Scoring 88

Hubspot

MAY 30, 2014

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. I’ve spent a lot of time building a foundation for all of this, and I’ve started to see results in our SERPs. Budding Blogger in Boulder. Sound good?

Hubspot 28

Hubspot Top of Funnel Personalization Marketing Qualified Leads 28

Hubspot

JANUARY 7, 2021

For instance, let’s say a food blogger uploads a blog post. The blogger can add a nofollow attribute to the comment section to tell Google, "Hey, any link included here isn't associated with me and I don’t vouch for it.". The better your link building, the better your chances of ranking higher.

Marketing Websites 64

Marketing Websites Blogger Link Building Work Management 64

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. I have never believed in, for example, blogger incentives such as sending them ipads to get into bed with them. You shouldn’t design a campaign and then contact your influencers, bloggers or journalists to seed it just when you need them to. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114