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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile. Be Specific.

Press 145
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How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332
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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. Do attend industry conferences and conventions.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Instead, concentrate on organic methods of increasing your subscriber base, such as sign-up pages, events, and free (but valuable) downloads. Although it’s simple to think that a message will always get in a customer’s inbox once “Send” is pressed, this isn’t always the case.

ROI 172
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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.

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How Public Relations Can Help With Blog Content Creation

SmartBug Media

Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. If the press announcement is that a company executive is speaking at a major industry event (INBOUND, for instance), you can interview that executive about their experience and key takeaways from the event.

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Actionable Steps to Improve Local SEO

seo.co

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Next time you’re at an event or out on a job, take photos. Use them in your blog posts.

SEO 98