Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Social Media 127

Social Media Media Blogger Co-Registration 127

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. If your customer stories are newsworthy, hire a PR company to arrange coverage such as newspaper and radio interviews, which are a great way of getting your name out.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

JANUARY 5, 2021

Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. Passionate about #MNtech.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. People are interested in people, so events that will engage attention and sympathy by enabling readers/viewers to identify readily with the people, problems and situations described. That’s newsworthy. Think human interest.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists. Perfect for looking at subjects or events to see who is talking about them.

Tools 92

Tools Blogger Demographics Social Media 92

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

NOVEMBER 20, 2019

Outline the reporter’s questions —who, what, when, where, and how—of the event in a concise and compelling manner. Is your event related to a famous person or a specific period? ” Where you can tie your event to something significant, do so. Then, in 400 words or less, fill in the details. Be a fantastic storyteller!

Press 144

Press Sample Work Management Paid Search Agency 144

Biznology

MARCH 15, 2016

That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Blogger 80

Blogger Work Management Burn Rate PR 80

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Run a contest or promotional event. Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Optinmonster

MAY 16, 2023

It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. Leverage local link building opportunities by partnering with local organizations, sponsoring events, or participating in community activities. The benefits of guest posting are multi-fold.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Marketing Insider Group

JANUARY 24, 2013

Home of Chief Content Office Magazine and THE event Content Marketing World. Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation. Publisher of PRDaily, PR Daily EU, Ragan.com. Anywhere we’re needed – [link]. Also follow Joe Pulizzi @ juntajoe.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s more than SEO, it’s old-school PR. That’s what makes it interesting; no one went to school and earned MBAs in SEO.

SEO 100

SEO Planning Blogger Content Marketing 100

B2B Marketing Traction

APRIL 9, 2012

One example is Spin Sucks , a blog by PR firm Arment Dietrich. They feature PR news, tips and opinion pieces. Now the blog features guest bloggers Monday through Thursday. Another example is The Maine PR Maven blog by Nancy Marshall Communications. That way, a changing voice is expected and perhaps looked forward to.

PR 100

PR Opinions Planning Blogger 100

Contently

JANUARY 3, 2019

Ramping up dialogue in this way could also further inspire content initiatives, events, and a whole lot more. Incorporating PR and communications ideas more upstream in the campaign development process. I also want quarterly calls to screenshare presentations about our blogger outreach and blog progress.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

OCTOBER 14, 2014

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. ” He also shares specific tips from three professional event planners.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

KoMarketing Associates

OCTOBER 24, 2017

Any one of these events can trigger a site audit, and in series, a pruning of pages or links that are no longer seen as valuable to the user. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. This is still one of the best ways to get people talking about you. Well, as you can see, there’s nothing new here.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Convince & Convert

MAY 7, 2013

One month before the webinar, distribute a news release (using your media relations URL in the body) on the wire ( PR Newswire , PR.com , BusinessWire , or Pitch Engine , depending on your budget). It will seem like a lot of emails to you, but most people get the information and sit on it and then register the day before the event.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Hubspot

OCTOBER 21, 2013

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. 4) Broaden what socializing an event means. Here’s how.

Work Management 28

Work Management Social Media Marketing Management Press 28

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers. We would go to every one of their events, and whoever seemed they had some identity needs, we pitched them.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. Nobody wishes for PR crises and negative earned media. Not speaking?

Work Management 48

Work Management Marketing Management Service Media 48

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Social Media 100

Social Media Social Marketing Media Planning 100

Hubspot

NOVEMBER 3, 2014

To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. Finally, remember that even on the best days of their jobs, reporters can’t play man-to-man (or woman-to-woman) defense; it’s zone coverage all day, every day given the ratio of PR folks to journalists.

PR 28

PR Guerilla Marketing Public Relations Press 28

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Trade show and event websites. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Trade show and event websites. Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers. It’s recognition.

Blogger 148

Blogger Outreach PR Paid Search Agency 148

Smashmouth Marketing

OCTOBER 6, 2009

corporate communications, employee communications, PR and investor communications. PR is being aggressive in its use of social media in their traditional reputation management services. Many events in the physical world, like meetups and house parties, start with Twitter. Are traditional media outlets dying? Let it play out.

Gartner 100

Gartner Social Media Social Marketing Planning 100