Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Lowers your marketing expenses. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Hubspot

MARCH 23, 2020

As a content creator, I'm predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation.

Aggregators 92

Aggregators Planning Curation Content 92

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. Over the years I’ve worked in personal finance for a variety of media organizations, big and small, established and startup. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Relevant Blogger Outreach.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Contently

MAY 30, 2018

Although Facebook’s algorithm changes slowly cleared my feed of posts from publications I follow, all that sweet, sweet rat content has remained. For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. How are companies adapting?

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Marketing Insider Group

JUNE 24, 2015

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content Marketer / Editor. SEO / Paid Specialist. Community Manager.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Advertising Agencies 100

Hubspot

OCTOBER 2, 2018

What is Google Search Console? That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. This guide covers: Adding your website to Google Search Console.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Content Marketing is now at the forefront of SEO; more so than ever. Linkworthy Content.

SEO 100

SEO Planning Blogger Content Marketing 100

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Social Media 100

Social Media Media Advertising Agencies Word of Mouth 100

Hubspot

MARCH 21, 2018

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. Ideally, you’ll want to craft compelling blog content that your audience can discover easily through a Google search or social media.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. This is where the role of strategic B2B content marketing becomes vital.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Relevant Blogger Outreach. Social Media. Content Syndication.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

JUNE 28, 2013

If you had $1,000 to spend as a marketing challenge, how would you spend it? As a business owner, what would you do with $1,000 to spend on marketing? If you don’t make a plan for your marketing spend, the money will vanish into thin air. Basic distribution via PRWeb starts at $99. Email Marketing. Press Releases.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Search Engine Optimization (SEO ). Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Hubspot

APRIL 18, 2018

When founders and photographers, Allie and David, noticed how challenging it was for businesses, bloggers, and creatives to find free high-quality images that fit their "vibe and tribe," they stepped in. With new photos added daily, there is a wide selection of high-quality images to fit a variety of different topics. Death to Stock.

Paid Content 101

Paid Content Copyright Best Practices Startups 101

Hubspot

APRIL 12, 2018

D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. What is direct-to-consumer marketing? In New York, they've used MTA stations to post cheerful advertisements.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. You can search for influencers by topic or keyword.

Outreach 98

Outreach Social Media Media CAN-SPAM 98

Outgrow

SEPTEMBER 8, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! Best practices and tips for creating SEO content in 2022. Welcome to another episode of Outgrow’s Marketer of the Month.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. Use these personas to tailor your content accordingly.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Many marketers agree — blogging is an important part of their content strategy. Determine your persona.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Adobe Experience Cloud Blog

JUNE 14, 2011

For many B2B marketers, that is the question. Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? For most, the obvious answer is “paid.&# The other option is to give content away for free.

Top of Funnel 48

Top of Funnel Content Marketing Barriers Content 48