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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Use Dynamic Content for Personalization We’re all overloaded with information, notifications, and emails. This keeps your clients onboard longer.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

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How to Deliver a Great B2B Sales Experience

Webbiquity

B2B sales is, of course, the process of selling your products/services to other businesses. Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. Lack of Personalization A generic sales pitch is now a quick route to rejection.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. I love LinkedIn. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. In addition, LinkedIn provides performance metrics on article views and social media engagement.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. But of course, they change the rules almost daily, making it hard to keep up. Prior to that, I was caught up in the bots on Facebook, back in January on my personal account, along with a few other million people.

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The Importance of an Email Marketing Database for a Business

SendX

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Even if a message is opened, there’s a good chance the person receiving the message will unsubscribe. You can’t, of course, automatically include them in your email marketing database. Why not start with them?