Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with. Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 10, 2013

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

FEBRUARY 21, 2013

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. But everywhere I attended (there were three courses per day over four days), even opening paragraphs ignored this online basic fact of life: When publishing online, your content must be optimized for search engine indexing.

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Content Standard

DECEMBER 17, 2015

If your brand publishes sponsored content from advertisers, pay close attention: The Federal Trade Commission (FTC) has regulations covering this content, and companies can pay dearly for failing to follow the rules—but the real-world penalties may not be what you would think. What will the FTC do? The odds are, nothing.

Rules 40

Rules Content Blogger Paid Search Agency 40

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Anyword

DECEMBER 1, 2021

This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing? Then came the Internet and with it, the concept of branding through content. The goal of content writing is to establish the author and their organization as experts in their field as a means of branding.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. It’s not enough to fill a blog with empty content.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No. 1 ranking factor.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Convince & Convert

DECEMBER 18, 2015

It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? The question that baffles so many of us marketers, then, is this: How do we actually get consumers to create content about us and share their love? If so, that’s not good.

Branding 100

Branding Brand Identity Advertising Agencies Content 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Scoop.it

OCTOBER 20, 2020

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. What is Content Curation? We’re living in an editorial age where content curation is king.

Curation 76

Curation Ethics Copyright Content 76

SendX

MAY 31, 2021

For instance, you can set up automation rules which would be triggered by certain events and it will in turn lead to some other event. Simply put, Email Marketing Automation works on “If This, Then That” rules which are specified by you. Generally email marketing is fit for businesses across all industries and content creators.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. The blogger program is a paid program in which we compensate bloggers monetarily for their posts.

Guidelines 153

Guidelines Blogger Merchandising Outreach 153

NuSpark Consulting

JANUARY 21, 2019

I’m generally a play-by-the-rules kinda gal. Breaking the Rules. The anecdotal evidence that breaking the rules sometimes pays off comes from the world of email marketing. Rule 1: Thou Shalt Not Sell. So we typically send emails that link to juicy, relevant content. Rule 2: Thou Shalt Not Talk About Yourself.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Marketing Insider Group

MAY 12, 2020

The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb. Many bloggers make that mistake, concentrating on the keywords more than on making their 1,000-plus-word posts easy for human readers to finish. Use visual content to break up the monotony. You need to publish relevant blog content regularly.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Optinmonster

DECEMBER 19, 2022

not interested in the content or product. not sure if the content or product is what they really want. Content recommendations for help new visitors find what they’re looking for. Scott Wyden Imagery uses OptinMonster’s eCommerce display rules to target users with items in their cart. Scott Wyden Imagery.

Intent 94

Intent Top of Funnel Examples Conversion 94

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” I use Agora Pulse and am happy with it, but my blogger friend Nikola has been raving about Missinglettr for quite some time, so I’ll have to try that tool next.

Social Media 359

Social Media Advertising Channels Media Business 359

ClearVoice

JUNE 7, 2021

Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. While styles vary from blog to blog, most blog content can be divided into the following general blog post types: Thought leadership showcases strong opinion and well-crafted supporting arguments.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Convince & Convert

JUNE 3, 2014

Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Which is why Jay here at Convince & Convert, and every other leading content driven blogger, focuses so much energy on the one of the most mundane elements of the web site: The email list. Obvious, right? Experiment!

Content Marketing 159

Content Marketing Opt-in Content Open Rate 159

Buzz Marketing for Technology

SEPTEMBER 25, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger 100

Blogger Copyright Buzz Privacy 100

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

NuSpark Consulting

JULY 13, 2014

Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. The next step is one you’ve probably already done when defining your own content strategy, developing personas. Content Search Marketing'

Outreach 100

Outreach Rules Tools Buzz 100

ClearVoice

APRIL 25, 2022

Successful on-page SEO activities should focus on developing relevant, valuable, and compelling content. In other words, sites with content demonstrating their expertise, authoritativeness, and trustworthiness. That content is an important part of your on-page SEO, allowing you to reach for the SERP brass ring.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Buzz Marketing for Technology

MAY 7, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger 100

Blogger Copyright Buzz Privacy 100

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. It’s about using other content as inspiration and sharing it in a way that benefits the original creator and serves your readers. Consistency.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Optinmonster

JULY 12, 2021

Before we get started, let’s get clear on how bloggers actually make money. For that, you’ll want to use OptinMonster’s targeting rules. Some of these rules include: Exit-Intent® Technology : Recover abandoning users as they’re actively leaving your website. Not sure if OptinMonster is right for bloggers?

Tools 67

Tools Lead Scoring Lead Ranking Blogger 67

Heinz Marketing

NOVEMBER 18, 2021

SEO is an equalizer—you don’t need a big budget to win—just an effective content marketing strategy, but that’s a topic for another post. And links come from influencers and content. Type in your topic + “blogger” or “writer” or “author” to find people who specialize in your particular topic area. Learn More.

Paid Content 133

Paid Content SEO Blogger Keywords 133

Sharpspring

JANUARY 19, 2022

There followed a series of updates, manual penalties and ever-changing rules in Google’s efforts to regulate the link building market. Content development + outreach. Creating high-quality content that attracts links as well as reaching out to bloggers or journalists is the most powerful and perfectly legit link building method.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Webbiquity

MAY 6, 2020

Further, barely half (53%) of marketers say blogging is their top content marketing priority. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. 72% of marketers agree that content creation is one of the most effective SEO tactics. 36% publish one post per month or less.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? Apply rules of logic. If that’s not a job description for the professional content marketing writer, what is? Some of the same ‘rules’ apply, but with a larger variety. Take breaks.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 106

Buyer Personas Copywriting Content Ideal Customer Profiles 106

Biznology

FEBRUARY 13, 2018

Rule #1 of Influencer Marketing: Influencer Marketing is a lot like traditional publishing: you can be bankrupt with success. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. Influencer marketing is almost aways all-or-nothing. 50’s a fail.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Hubspot

APRIL 13, 2021

If you have a loyal following and are producing great content , you might consider creating a membership site to offer your audience exclusive content and perks while also boosting your profits. A paywall blocks content until a reader is logged into their account and has a paid membership to access the content.

Template 99

Template Rules User-Generated Content Communities 99

Webbiquity

SEPTEMBER 26, 2017

This will allow you to create a highly targeted marketing strategy and provides your key audiences with the type of content that is most valuable to them. In a highly competitive marketplace, American Express delivered targeted, sponsored content to the people it most wanted to reach. LinkedIn rules in lead generation.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241