KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Guidelines and Lifecycle of Content. Tone and Structure.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. Your SEO rankings rely heavily on the quality of your content and the strength of your keywords. You need to create content that’s relevant to your target audience and addresses their specific needs.

SEO 132

SEO Optimization Tips Lead Scoring 132

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? The short answer: No. Even a sales piece can be entertaining!

Copywriting 151

Copywriting Tips Template Content 151

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

DECEMBER 18, 2018

Most bloggers think about search as the primary customer acquisition channel for blogging. There are a whole host of factors that impact the chance of a piece of content ranking for any given search term. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives.

Training 214

Training Planning Work Management Marketing Management 214

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing.

Education 120

Education Tactics B2B Marketing Practices 120

Optinmonster

FEBRUARY 13, 2023

Some digital product examples include: online courses subscriptions to content plugins or mobile apps fonts and assets for graphic design printable checklists, planners, workbooks stock photos tutorials audiobooks Digital products are often a source of passive income for their creators.

Product 66

Product Tips Work Management Digital Marketing Funnels 66

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Outsourcing your content needs will save you a lot of time, but only if you do it right.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Hubspot

SEPTEMBER 23, 2018

Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing. TopRank Online Marketing Blog. Social Media Today. Web Ink Now. Rebekah Radice. Mari Smith.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Valasys

JANUARY 9, 2023

Standing for marketing technology, this area of software solutions is used by marketers to streamline processes, and track and measure the success of their online marketing efforts. Blogging as a way to create content and reach audiences has been around since the late 1990s. Creating Content.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Exo B2B

OCTOBER 16, 2020

Every year, several other blogs make their list of the top 50 or 100 biggest influencers in marketing, social networks or B2B marketing as the team at Top Rank does with at least three different rankings, the last one being the « 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld ».

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. Thought Leader Pieces.

Traffic 120

Traffic B2B Case Studies Case Study 120

The Effective Marketer

MARCH 13, 2012

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch. Content Categories and Subcategories.

Planning 100

Planning Allocation Ad Building Content 100

Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. Publish Quality Content on Blogs by Content Curating and Accumulating Content.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

KoMarketing Associates

APRIL 9, 2019

It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). 15 Free Resources to Discover & Learn Google Analytics (from Google). With Turnstile you can get leads from video content.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. What are your marketing messages doing to reach your clients’ brains?

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

APRIL 27, 2016

There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Referrals indicate quality content and authority. A ssets (free). Subscribers.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You are not a professional blogger. Your time and resources are extremely limited. Not convinced? But why bother?

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

OCTOBER 18, 2010

Engaging the hearts and minds of readers through written content isn’t easy. The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Know your customers.

Rules 100

Rules Content Digg Press 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You are not a professional blogger. Your time and resources are extremely limited. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Hinge Marketing

JULY 14, 2015

Struggling to come up with new content for your blog? Remember, this kind of content is at the top of the funnel. In t he Hinge Research Institute’s study of 500 professional services firms , high-growth AEC firms cited blogging as the second most effective online marketing technique. Repurpose content.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

Hinge Marketing

MARCH 2, 2016

And the one thing most of these firms have in common is a consistent content strategy. There are two main reasons that guest blogging should be part of your content marketing strategy : It increases your firm's visibility and credibility with a wider audience, establishing your sphere. Additional Resources.

Webinar Metrics 48

Webinar Metrics Peer-to-peer Marketing & Strategy Content 48

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

KoMarketing Associates

OCTOBER 24, 2017

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ). Thanks for the piece.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Predictive Response

MARCH 1, 2019

Building an online presence and professional reputation is essential whether you are launching a local business or an international brand. Utilizing multiple marketing tools and resources available online is one of the quickest ways to learn how to effectively reach and connect with your target audience. .

Effectiveness 49

Effectiveness Paid Search Agency PPC Business 49