Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. You’ve got to optimize your reader-focused content (so the search engines know what you’re writing about). Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers.

Blogger 100

Blogger Tips Digg Traffic 100

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It can be an effective approach, but it’s not without landmines.

Blogger 100

Blogger Personalization B2B Comparison 100

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Is your content optimized for search engines? Do you need to be seen online? Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

SendX

MAY 24, 2019

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. If email marketing is so great does that mean it is infallible?

Copywriting 151

Copywriting Tips Template Content 151

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. How will you ever get your service pages to rank if you don’t have content worth linking to? Lucky us… he agreed.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. Quality Content Content will always be the fuel that keeps a firm’s marketing engine running. Take a look: 1.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. Direct mail? Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Notice the flow of information being presented.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Martech

JANUARY 4, 2023

Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. Here’s our list of the top B2B marketers to follow. Newsletter: The B2B Content Lab ( 10.4K Lee Odden is CEO and co-founder of TopRank Marketing. Company: TopRank Marketing. followers).

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 122

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. Your SEO rankings rely heavily on the quality of your content and the strength of your keywords. You need to create content that’s relevant to your target audience and addresses their specific needs.

SEO 134

SEO Optimization Tips Lead Scoring 134

Convince & Convert

AUGUST 23, 2011

Content curation is the art and science of finding and sharing quality content on a specific topic. You then have a larger group of people with whom to share your own content, and who can spread the word. Many among the Twitterati have built their followings in large part through content curation. And it works.

Curation 147

Curation Top of Funnel Content Blogger 147

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Blog this on Blogger.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Blog this on Blogger. I just love this service.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Some bloggers and writers are natural storytellers, some aren’t.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

KoMarketing Associates

MARCH 7, 2013

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Blog this on Blogger. Content Marketing Ideas: Rethinking Blogging.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

AUGUST 1, 2012

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger. Compelling Content: Pushing Readers’ Hot Buttons.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

NOVEMBER 16, 2010

If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. This last tidbit of information is key. To content creators? Which is why videos work well online. Your content needs to be customer-focused.

Content Marketing 100

Content Marketing Planning Tips Digg 100

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Global Spending on influencer marketing has increased to USD $34.08 The global influencer market is valued at $21.1

Statistics 98

Statistics Advertising Agencies Paid Search Agency Allocation 98

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Outsourcing your content needs will save you a lot of time, but only if you do it right.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. One of the biggest problems with content is finding someone to write it.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Valasys

JANUARY 9, 2023

Standing for marketing technology, this area of software solutions is used by marketers to streamline processes, and track and measure the success of their online marketing efforts. Blogging as a way to create content and reach audiences has been around since the late 1990s. Creating Content.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Online Marketing Institute

JANUARY 4, 2011

Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information. This is when you will be looking for blogs to guest for, discuss your posts with the blog owners and create the content. Having a separate day for that makes it easier to commit. b) Plan your time in advance.

Blogger 40

Blogger Adsense Twitter Buzz 40

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Do you think this is important to do if you’re creating content that leads people to make decisions ?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. What Tony Orlando & Dawn taught me about online marketing. Where Did Everyone Go?

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. Thought Leader Pieces.

Traffic 120

Traffic B2B Case Studies Case Study 120