Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Brand Identity 103

Brand Identity Branding FAQ Content 103

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. Get reader input.

Curation 48

Curation Webinar Metrics Content Opinions 48

Webbiquity

JANUARY 5, 2021

Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. Former @google @RiseofRest.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Biznology

OCTOBER 11, 2010

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Online content curators are playing an increasingly crucial role preserving that diversity beyond mainstream.

Curation 80

Curation Web 2.0 Digg Barriers 80

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” How Do Bloggers Make Money? There are two main ways that bloggers make money: from the content itself and from the audience you build around the content. Run Paid Ads.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Blogger Outreach.

Google 80

Google Ad Building Domain Blogger 80

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). Hence, 1,000. Quality matters.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. b) Download the Google Chrome PR plugin. Conduct Competitive Link Analysis Using Free Tools.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 83

Marketing Automation Services Curation Enterprise Management Marketing Automation 83

Convince & Convert

AUGUST 26, 2015

It’s estimated that over 60 million new pieces of content are published online every second. Articles themselves—and “article” may also include blog posts, for this discussion—are the long-form dinosaur of content in the internet age. Content must draw attention. Content must engage.

Banner Ads 155

Banner Ads Paid Search Agency Banners Social Media 155

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 110

Planning Content Work Management Custom Publishing 110

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

readwrite

OCTOBER 19, 2011

Summit today, Federated Media Publishing and Automattic , parent company of WordPress, announced an agreement to provide advertising rights for U.S. WordPress.com bloggers. The campaigns are content-driven, offering sponsored content curation, sponsored posts and semantic conversation targeting for ads.

Blogger 40

Blogger Web 2.0 Paid Search Agency Long Tail Marketing 40

Marketing Insider Group

MARCH 7, 2013

Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. Over 2 million blog posts are published each day. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A lifestyle blog is often highly personalized, so it can often feel like you're reading a friend's curated journal entries.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 20, 2018

While today’s most popular podcasts may vary significantly in terms of their content and hosts (among other things), they all share at least one thing in common — they each have their own website where fans can check out their latest episodes and seasons, info about live shows, biographies about the podcast’s hosts, and more details.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. AI-Generated Content.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. from my Google Analytics, the number of inbound links received, retweets and other social sharing. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. Repurpose All Your Content.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

Curation 111

Curation Tools Enterprise Management Content 111

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. In one study, 70% of U.S.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Scoop.it

FEBRUARY 14, 2023

More than 82% of global content marketers have integrated content curation with their content marketing strategy. Additionally, a recent survey found that 7 out of every 11 curated Facebook posts are seen by more than 750,000 people. What is Curated Content? Benefits of Sharing Curated Content.

Curation 90

Curation Aggregators Thought Leadership Content 90

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Google B2B Team. jeremyvictor. Jeremy Victor. link] #B2B.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Heinz Marketing

MARCH 7, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Sales author, speaker, influencer, super knowledgeable guy, recently published this book Sell Without Selling Out: A Guide to Success on Your Own Terms. Andy: Well, thanks for having me!

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

ClearVoice

MARCH 15, 2024

Here’s a fun fact : global content marketing revenue totaled $63 billion in 2022. Furthermore, the content marketing industry will reach $107 billion by 2026. It also underscores the need to produce great content. But generating compelling content is half the battle. That’s a lot of dollars. Also owned?

Distribution 52

Distribution Advertising Channels Content Youtube 52