Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I really enjoyed your presentation at LEAD San Diego this morning. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before.

Conference 116

Conference Organization Paid Search Agency PR 116

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Run a contest or promotional event.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. Nobody wishes for PR crises and negative earned media.

Work Management 48

Work Management Marketing Management Service Media 48

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Publisher of PRDaily, PR Daily EU, Ragan.com. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Atomic Reach

MARCH 18, 2019

com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. He takes digital PR strategies to a whole new level. He speaks a lot at the conferences and hosts a weekly PPC chat on Twitter.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Convince & Convert

AUGUST 25, 2011

Speaking at conferences is part of my business. My man Joe Pulizzi is putting on a SHOW at the first-ever Content Marketing World conference. For a debut conference, it may be the best lineup I’ve ever seen. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit.

Social Media 128

Social Media Media Blogger Co-Registration 128

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

SmartBug Media

JULY 10, 2019

This is crucial for your sales/marketing teams to anticipate so you can plan your touch points and develop properly timed lead nurture workflows. A steady investment in PR is another way to carry this credibility and tell your brand’s story. The more frequently you can get bloggers and outlets talking about your brand, the better.

SMB 67

SMB Planning Marketing Plans Allocation 67

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. He leads HubSpot's team of regional marketers to bring inbound marketing and sales to ANZ and Asia.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Outgrow

JANUARY 22, 2020

Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc. She started out with managing affiliate conferences for Affiliate Force. He advises aspiring bloggers to find their niche.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hubspot

JANUARY 27, 2020

Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. This leads to different teams reporting on conflicting data sources that drive the (often misleading) narrative they want to tell.".

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Again, tough to isolate PR’s role. I really do.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? 101 Tips from 50 Small Business Bloggers by Open Forum. The Marketing Automation & Lead Nurturing Myth by Nurture. 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference by Modern B2B Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. But why the focus on content? United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son. link] [link] Innovate AZ Would You Try It With a Fox?:

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. How can bloggers do it more effectively? The second-best time is today.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

JANUARY 26, 2012

At the bottom, it read: This press release was sent through the Vocus PR platform. does an internship lead to a job? does an internship lead to a job? Our brand is as serious about blogger relations as we are about taste, so before sending you any details you could live without, our policy is to first ask for your opt-in.

PR 28

PR Examples Press Public Relations 28

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. ” [The PRNews Media Relations Conference is coming up on Dec. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication. Earned Media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Convince & Convert

FEBRUARY 11, 2010

HTML5 and open web standards could lead the way: [link] [link] alexanderkesler Is It Curtains for the App Store? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. How can I help you?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! I’d like a stronger visual identity overall. Intentional?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

The Effective Marketer

JUNE 13, 2009

Sure, leads and nurturing and all of that are all good but the reality is that unless a sale is made, all that money was spent without any return. We send it along to the sales reps so tat they can chase these “leads&# like eagles diving for their prey. Very pleasant data on MLM Leads. What do we do with it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122