PR 2015: Top 100 Influencers & Brands
JULY 8, 2015
At Onalytica we have been looking closely at the transformation of PR as we know it. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer We were interested in seeing which PR professionals and brands were leading the online discussion.
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.
The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. Totally! Bragging rights? Thanks in advance.
It's Not About The Release Anymore. PR is Now Social PR.
JULY 26, 2016
was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR. Ten years ago my answer to the cocktail party question, “What do you do?”
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Lead with the news, not the used car.
The Social Media PR Battle
MARCH 6, 2013
Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. In late January, a Midwestern mom had the horrifying task of trying to locate a source of lead in her home after her infant son was diagnosed with lead poisoning.
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. blogger may grab an image. Get to the point.
Overlooking These 4 Things with Your Social Media and PR?
FEBRUARY 12, 2015
As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. Maggie is a PR strategist, freelance writer and blogger. She has 15 years of hands-on experience in PR, working with some of the largest brands in the world to solopreneurs securing hundreds of speaking gigs, along with thousands of guest posts and media hits.
Why Your PR Isn't Working (and How to Fix It)
OCTOBER 18, 2013
In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. The next generation of effective PR starts with being remarkable, reflects the reality of a Twitter-fueled news cycle, and drives significantly greater results than spamming reporters with unhelpful releases and alerts. So what do we do?
Learn How to Maximize Lead Generation
B2B Lead Blog
DECEMBER 2, 2013
And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? Learn the key framework from Ruth Stevens to create a lead process and generate more qualified B to B leads. Lead Nurturing Lead Scoring Budget? Ruth P.
Employee Byte: Insourcing Your Social PR
APRIL 30, 2012
In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for “ earned media.” ” *Crowdsourcing the insourcing question to (outsourced) Solo PR experts Davina Brewer : Who is “social” already? the annual Edelman Trust Barometer , et al.).
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already.
Why PR Doesn't Drive Sales
DECEMBER 10, 2010
A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. 1. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. Sure, a PR retainer includes content creation, strategy, etc.,
I’m an influencer, pay me more!
JULY 26, 2016
Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Why Influencer Marketing Is Faltering and How PR Can Save It. So why aren’t PR people doing it yet?
Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
AUGUST 30, 2012
My 12 th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists. In the PR practitioner’s (necessary) skill set is the ability to engender trust and credibility. ii) If you’re the PR lead behind company account(s) make that evident in the Bio. My Five Suggestions. 1. ” p. link].
S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
NOVEMBER 3, 2014
To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. Whatever you do, don’t put the onus on the reporter to go through you to get through the interesting part of the story -- lead with what will make the story compelling for him or her and make it as easy as possible for the reporter to learn more. Are reporters perfect? Certainly not.
The Secret Ingredient to Effective B2B Content Marketing Performance
OCTOBER 4, 2016
For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. When considering SEO and social media as potential distribution paths, success metrics need to go beyond broad-based performance benchmarks (such as traffic and leads). Blogger Outreach & Communications.
All Online Digital Roads Lead to Google Plus
FEBRUARY 18, 2014
In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups. As the saying goes, “all roads lead to Rome.” Rejoice!
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Wrong.
Is Social Media Wasted on PR Agencies?
OCTOBER 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. expand company’s leads database and community of followers. Reasonable enough, right? So why does it matter? All true.
Nutrition Byte: Conscious PR Choices on the Social Media Plate
JUNE 29, 2012
Per Sean Williams about admirable qualities in PR practitioners ( his PRoust Questionnaire answer #7 ): The willingness to raise important questions (we frequently are the only ones with an appropriately broad perspective) and [have] the resolve to stand up for the cause of communication in the organization. Employee Byte: Insourcing Your Social PR. More on this later. This is smart.
PR / Media Pros Should Stand Firm on Requiring Quote Approvals
SEPTEMBER 22, 2012
This blogger was told by a New York Times reporter that if I pressed for a correction to an error he had made regarding one of my clients, that he would never feature any of my clients in his column. Don’t Lead Lambs to Slaughter – For a host of reasons, and regardless of their org chart position or years of experience, some people are media disasters.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Because “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.” ” — PR Daily (PR Tools). Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. 5) Onalytica.
Profile Byte: PR Fly Zone on Social Media’s Radar
FEBRUARY 23, 2012
Channel Goldilocks in determining the right amount of PR “personality” for your social business profile—not too little, not too much. ” From a social business perspective, what makes more sense for the PR management function: personality or character ? Currently Jenn is a professional blogger, covering social media and business. Just right.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Convergence: Merging Disciplines Between PR and Marketing by InNetwork. The PR Strategies SEOs Haven’t Learned by Siege Media. Many SEO companies do the same with their outreach to bloggers. Six Ways Internet Marketing Meets PR Online by SteamFeed. email marketing.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Quite a few bloggers also maintain newsletters, email lists, and email subscription lists.
PRMM Interview 20 with Tom Pick on Digital Marketing
PR Meets Marketing
APRIL 4, 2016
In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. We asked a number of leading B2B bloggers what they saw happening. Video Transcript.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. But that’s extremely unlikely.
5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
It's All About Revenue
AUGUST 23, 2012
by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But you have to think on your feet.
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
Getting this type of engagement used to be strictly the job of PR pros. It generates leads. Inventor and entrepreneur Christina Daves says that if we build campaigns and processes to turn these amplifiers into subscribers, attendees, participants and, finally, customers, we can create the ultimate lead generation machine. Get bloggers to feature you. Paid media. But how?
Are you a content marketer or a content carnie?
grow - Practical Marketing Solutions
SEPTEMBER 23, 2012
Deluging bloggers with desperate attempts at content placement is not content marketing. ” Over time, if you consistently produce content that is RITE — Relevant, Interesting, Timely, and Entertaining — it will result in the small interactions that eventually lead to trust, relationships, sales, and loyalty. You could at least give me a tweet, maybe? Really? Tweet.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. Who Blogs? Overall great article.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts. Social Media Marketing Social PR b2b marketing b2b social media Coke Disney how b2b buyers use social media Pepsi StarbucksSocial media marketing has clearly been embraced by consumer brands. Buyers thwarted from using these tools at work (e.g.,
Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.
Are you prepared to deal with social media backlash?
grow - Practical Marketing Solutions
FEBRUARY 5, 2012
Blogger Kivi Leroux Miller summarized the problem: “This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. that would have impinged Internet sharing and freedom.
Binary Byte: Shading Your Online PR; Managing Black and White Imperatives
OCTOBER 25, 2012
As the public relations lead—ideally with the full support of your CEO and other C-suite members—it’s time to reclaim your role as the primary custodian of the reputation, value and relationship building of your social business , including the strategic why and what in its manifestation and hues. TOPIC: PR and Social Media. –Wikipedia. Social business is no different.
PR Through Bloggers
SEPTEMBER 6, 2007
To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects. Bloggers reach a micromarket.
5 Real-Life Examples of Awful PR Pitches
JANUARY 26, 2012
At the bottom, it read: This press release was sent through the Vocus PR platform. does an internship lead to a job? Our brand is as serious about blogger relations as we are about taste, so before sending you any details you could live without, our policy is to first ask for your opt-in. As we've discussed in past blog posts, it's not easy to pitch journalists. Thanks!
Lead Nurturing Best Practices [#B2BChat] | B2Bbloggers.com - B2B.
AUGUST 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Lead Nurturing Best Practices [#B2BChat] August 12th, 2010 | By Anol Bhattacharya Not all prospects are ready to buy immediately, especially in B2B. What’s your wish list?
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. B2Bbloggers.com is an online magazine for B2B marketers.