• WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Blogger, Channel] 10 Amazing Ideas for B2B Press Releases
    If you’re not a top-tier brand like Apple or Microsoft, carefully consider the newsworthiness of your company for journalists, bloggers and other influencers in your sphere. You may publish monthly contests on your social media channels or follow the example of Freemake.com. Guest post by Alice Koval. That’s not really true.
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Blogger, Channel] This Week in Content Marketing: The Seduction of Rented Land
    Making Medium more powerful for publishers (20:04): Medium recently announced the launch of Medium for Publishers , which offers an expanded tool kit to publishers and bloggers. It will eliminate world news and politics as standalone channels. Content Marketing Examples Facebook Industry News and Trends PNR Social Media
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Blogger, Channel] 10 People You Should Follow on Twitter if You’re in Marketing
    As marketers, we are challenged with staying up-to-date with ever-evolving marketing trends and best practices, and Twitter can be a great source of information for that. President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Blogger, Channel] 7 Content Marketing Mistakes Costing You Time and Money
    In the 2016 Content Marketing Institute and MarketingProfs’ Content Marketing Trends – North America report for B2B marketers, more than half of the most effective marketers had a documented content marketing strategy. Content marketing is getting harder. Ironically, it’s because of the content itself. Trouble is, it may not work.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blogger, Channel] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    Here are five common mistakes new bloggers face , and my advice on how to best avoid them. The biggest concern new bloggers have when they first start out is having enough content. That may be we often see bloggers writing about what is of interest to them. Starting a new blog is exciting, but it can be a little intimidating.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blogger, Channel] 5 Blunders Made by Blogging Novices
    Here are five common mistakes new bloggers face , and my advice on how to best avoid them. The biggest concern new bloggers have when they first start out is having enough content. That may be we often see bloggers writing about what is of interest to them. Starting a new blog is exciting, but it can be a little intimidating.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Blogger, Channel] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. Below is an example of what that looks like from food blogger @sprinklesforbreakfast and photographer @graymalin, who cross-promoted each others' accounts at about the same time: 10) Run Instagram contests.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Blogger, Channel] How to Use Hashtags on Twitter, Facebook & Instagram
    He wrote that the "channel" concept of hashtags satisfies many of the things group discussions do, but without inheriting the "unnecessary management cruft" that most group systems suffer from. If you're searching for popular hashtags from scratch, the best place to look is the trending topics bar on the left-hand side of your homescreen.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Blogger, Channel] Three Things Smart B2B Marketers Will be Doing in 2016
    The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. What will successful B2B marketers to be doing more of, or differently, in 2016?
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [Blogger, Channel] How To Build a Rockstar B2B Marketing Team
    Modern marketers are awash in new technologies, distribution channels and strategies. The “right” team is a function of your company’s size, but it’s also a function of today’s market, technology trends and the current maturity of the B2B marketing discipline. The Messengers and Industry Experts. Your PR/AR lead of course! Latest
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Blogger, Channel] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. That’s a nice way to affirm what the blogger wrote, add a useful insider tip, and demonstrate you know what you’re doing. Social media is an essential part of the marketing mix.
  • JUNTA 42  |  SATURDAY, JANUARY 2, 2016
    [Blogger, Channel] This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
    But the man who created Blogger, then Twitter, and now Medium says the web is on its way out, at least as a place to publish your thoughts. Joe’s rave: Matthew Patrick (MatPat), host of the incredibly popular Game Theory channel on YouTube, recently published an episode that asks, “ Will 2015 be the end of YouTube Rewind? We think so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Blogger, Channel] Personal business lessons from 2015 and what you can learn from them
    About 3-4 years ago, I myself was a ‘mere’ blogger, before I shifted to online illustration and then upgraded to self-publishing, although I do both now. By Mars Dorian, {grow} Contributing Columnist. The end is nigh for 2015, which has been an interesting year for the online world, to say the least. Fear the fatigue and fight it.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Blogger, Channel] What Were The Most Effective B2B Marketing Tactics of 2015?
    The biggest surprising trend for me this year was in social – the networks themselves. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. STRATEGIC CONTENT MARKETING. built a content experience to focus on gaining subscribers.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Blogger, Channel] What is the future of blogging?
    Mitch and I have been debating the importance of blogging over a period of months and he recently posted this on his Six Pixels blog: I’m not sure what a blog is anymore. I’m not sure who a blogger is anymore. I’m not sure what a blog post looks like anymore. I'm not sure who a blogger is anymore. love Mitch Joel.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Blogger, Channel] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Here's how it works: You start by researching popular trends, topics, and already well-received pieces of existing content across the topic areas your business typically covers. Share on all of your social channels, with your email list, and internally with your employees. 5) Reach out to the right people. Try the Skyscraper Technique.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Blogger, Channel] 10 Reasons to Develop a B2B Blogging Strategy
    Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process. Blog posts can address common issues and challenges, or tackle current trends in the industry. Hopefully your organization is well ahead of performance benchmarks this year. Final Thoughts.
  • VISUALLY  |  MONDAY, OCTOBER 26, 2015
    [Blogger, Channel] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    For the last few years, LinkedIn has been poaching professional journalists from top publications like the Wall Street Journal, Fortune, and Wired to comb through the best content and plug it into industry channels, many of which boast hundreds of thousands of subscribers. And then there’s LinkedIn. Of course not.
  • JUNTA 42  |  SATURDAY, OCTOBER 24, 2015
    [Blogger, Channel] This Week in Content Marketing: Can Content Save Advertising?
    Is this the end of blogging? (17:37) In a thought-provoking blog post , Mitch Joel points out that it’s getting harder to lure readers from social channels and content aggregation sites to his excellent blog. As a result, he is starting to experiment with Facebook Notes and other channels to publish his content. This week’s show.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Blogger, Channel] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    In August, I started this series of 6 content marketing trends affecting your success in 2016. She also noted that Cosmo delivers high content-consumption rates for advertisers on its Discover channel. Meaning, 72 percent of users who watch the Cosmo channel click through to the story, whether it’s an ad or not.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Blogger, Channel] 20 Experts Provide Their Content Marketing Predictions For 2016
    The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites.  Last week I ran my own content marketing prediction : A Correction In The Advertising Market. Carlos Hidalgo. 1.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Blogger, Channel] Tools that help generate blogging ideas
    Every blogger knows the challenge of finding topics to write about. The site lists trending topics on the side of the page. Depending on the word you search, you might see the keyword searches from other popular websites such as eBay, the Weather Channel, or Netflix. Google Trends. Quora. Portent. Get the idea now?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Blogger, Channel] 5 Trends from New Blogger Survey That Probably Won't Surprise You
    Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. Content Marketing
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 18, 2015
    [Blogger, Channel] Positioning is Key Factor for Social Media (and All Marketing) Success
    Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. It’s strategic positioning. My competitive analysis focused on social media. Maybe.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 17, 2015
    [Blogger, Channel] How to Build a Dialogue With Your Audience by Listening
    And between social media and all of the other tools and channels that exist today to connect with your industry, there’s no excuse for not knowing what’s dominating the conversations that are happening in your industry. Use the information you’ve found from Google Trends and BuzzSumo to turn your inbox into a powerful listening channel.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Blogger, Channel] The Ultimate List of Websites Every Blogger Should Bookmark
    All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. Google Trends. What are your favorite websites to bookmark that help you be a more efficient blogger? Safari.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Blogger, Channel] 4 Keys To A Sustainable Content Marketing Strategy
    Yoav Vilner is a trending tech blogger and growth hacker. Your customers don’t want to use call channels unless absolutely necessary. Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the inherent challenge of building an enduring content strategy.
  • OPENTOPIC  |  FRIDAY, JULY 24, 2015
    [Blogger, Channel] Increase the Reach of your Posts and Effectively Drive Traffic to your Social Platforms
    Check out some of the trending articles this week in Digital marketing we feel will boost traffic to your site and increase the reach of your posts. The Savvy Marketer's Guide to Catering Content for Any Distribution Channel [Social Media Today]. The articles you wish you’d read during the week, but didn’t get a chance to.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Blogger, Channel] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Only commit to the number of channels you can consistently keep up with. Media and Blogger Outreach. Media and blogger outreach will demonstrate your expertise to a wider audience. Ideas for your email marketing campaigns include: Industry trends or news. Has web traffic increased? Is your firm closing more new business?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blogger, Channel] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles. Blogger. mean, where do I start? where do I stop?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Blogger, Channel] Here are Some Blogs Professional Tradesmen Read
    Construction Market Data : CMD’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. CR4 Forum.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Blogger, Channel] Business Blogging as an Equalizer for Small and Medium Businesses
    Curata conducted a study of 428 marketers to understand what the “best of the best” bloggers are doing to impact their companies’ revenue. These leading bloggers are identified in the study as the “ 10K Business Blogging Club ”, a group of bloggers who attract more than ten thousand visitors to their blogs every month.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Blogger, Channel] 7 Essential Roles for a Successful Content Marketing Strategy
    The Community Manager is one who distributes your content across social channels, engages online communities, and contributes to content projects. This role is the persona your brand portrays on social channels, so its important they know how to interact with prospects, customers and influencers appropriately. 3. Community  Manager.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blogger, Channel] The Blogging Tactic No One Is Talking About: Optimizing the Past
    I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. Email it to your blog subscribers, promote it in social media, and leverage any other promotional channels that work for promoting your content. The goal? nuts, right?
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Blogger, Channel] The Secret to Connecting with Self-Educating Buyers
    Well this is, to me, probably the most interesting marketing trend that I’ve watched in my career. The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. You can connect with him on Twitter here: @Robert_Rose. Tom So guess what?
  • READYPULSE  |  TUESDAY, JUNE 2, 2015
    [Blogger, Channel] Influencer Marketing Success on YouTube, a Fireside Chat with NordicTrack
    During our insightful conversation, Colby shared the importance of being adamant at pioneering new approaches and channels to look for beneficial partnerships, instead of doing the same thing over and over. So move over television, there’s another successful marketing channel in town for NordicTrack  the power of YouTube.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [Blogger, Channel] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing. In other words, businesses were going to want to start marketing on this new channel. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. flash in the pan?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Blogger, Channel] What are the best social media platforms for your business?
    But if you have no emotional connection to me as a blogger, are you going to hire me? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. You can certainly build an actionable audience on G+ but the platform trends toward the left on the chart because of its limited scope. It does not.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Blogger, Channel] 5 Technology Services Blogging Blunders to Avoid
    Here are five common mistakes new bloggers face in the technology services space and how to avoid them. Challenge #2: Running out of ideas It’s probably the biggest concern new bloggers have when they first start out, even in the saturated technology market – how will I possibly come up with enough content ideas to post regularly?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Blogger, Channel] The art and science of developing an enterprise content strategy
    mean, real time in understanding trends. How do we create or change perception and drive awareness in different cultures, different channels? mean, real time in understanding trends. How do we create or change perception and drive awareness in different cultures, different channels? Do you primarily lead or respond?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Blogger, Channel] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    This trend has become much stronger over the last few years. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. Today, the landscape is completely different.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blogger, Channel] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Google Trends :  I’m on this site almost every day just looking at the trends of various keywords, especially for our customers. You can also look at what’s trending if you want to do a “What [current event] means for [your target keyword]” type post such as this one. You join as a blogger. Woohoo.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Blogger, Channel] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. Let’s face it – people are savvy to advertising.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Blogger, Channel] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. Business bloggers often receive requests for interviews or quotes from journalists who consider them industry experts. Use Google Analytics or  a variety of other tools  to glean important data about your website, social media channels, and blogs. Blogs.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Blogger, Channel] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. The most compelling answers to these questions don’t come from aggregated market trends; they come from real marketers like you. CMO Insights Trending What are the implications?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Blogger, Channel] Is Europe America’s Online Colony? American Influence on the Web
    Girls and boys creating personality-based YouTube channels and making a full-time living from ad revenue? Bloggers making a full-time living through e-products and coaching? Girls and boys creating personality-based YouTube channels and making a full-time living from ad revenue? But it’s even deeper than that. Check.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Blogger, Channel] A Vivid Vision for HubSpot's Content
    The program began as it always did -- with a spritely, “Welcome to INBOUND Radio on SiriusXM channel 125.” She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog. They were routinely invited to deliver on-air commentary about sales and marketing trends for various cable networks.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blogger, Channel] 48 Phenomenal SEO Guides, Tips & Tactics
    How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. Expert Guides to Google Algorithm Updates (Panda, Penguin, Hummingbird and Pigeon). 5 SEO Trends From 2014: What We Learned by NewsCred. But change is.” Guides to SEO for Beginners.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Blogger, Channel] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    If Blogger Joe Smith from Paducah Kentucky had written precisely the same post that Seth wrote, I probably never would have seen it … and that has everything to do with this serious problem we all face of overwhelming content density. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blogger, Channel] The line between Media and Brands is blurring fast
    What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. Native advertising and sponsored content are becoming the norm as drivers of media revenue and channels for branded content distribution. These trends bode well for content creators and marketers.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Blogger, Channel] Overlooking These 4 Things with Your Social Media and PR?
    As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. Media Relations
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Blogger, Channel] I don’t know my online audience and neither do you
    Pick any blogger who has been around for awhile and ask them what percent of their audience comments on the blog — they’ll say it is about 2 percent. Pick any blogger who has been around for awhile and ask them what percent of their audience comments on the blog — they''ll say it is about 2 percent. You don’t know me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Blogger, Channel] What’s Your Content Cadence?
    Remember that each platform or channel has its own limits. What about trending topics? Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. Remember that each platform or channel has its own limits. - [Timing] When is your audience online?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Blogger, Channel] 12 Ideas to Ignite Your Content NOW
    It is critical to discovering trends, content and ideas. When using Facebook as your content distribution channel, for example, sharing of the content is doubled, on average, if you include a photo. In a book I wrote with the great blogger Stanford Smith called Born to Blog , we covered an idea called evergreen content. Go long.
  • JUNTA 42  |  SATURDAY, JANUARY 3, 2015
    [Blogger, Channel] This Week in Content Marketing: Content Marketing Predictions for 2015
    Our prognostications include some non-traditional channels, an all-hands approach to content marketing, and demonstrating its value to C-level executives. Ten Years of Podcasting: Fighting Human Nature (4:05): Blogger Matt Haughey shares his musings on why it has taken a decade for podcasting to hit the mainstream. Sponsor (55:55).
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Blogger, Channel] The Road to the Top: Personal Branding Examples in Professional Services
    Not only did he embrace the idea of sharing his expertise, he shared it across many different channels. Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. The personal branding examples above illustrate some trends that are consistent throughout the marketplace. Ready?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Blogger, Channel] How to Fight the Infobesity Monster with Quality, Shareable Content
    The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Blogger, Channel] The secret to getting me to become your brand advocate
    But I think companies need to view influencers as humans, not “channels,” and respect them enough to make them economically whole if they are creating value for your company. For a blogger and a teacher, this is pure heaven! It’s a hot trend. For a blogger and a teacher, this is pure heaven! There.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blogger, Channel] What Are Attribution Reports? [FAQs]
    You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Not all page views or marketing channels are treated equally when it comes to conversions!"
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Blogger, Channel] Should you make the leap into sponsored content?
    This is a trend I predicted in the 2012 book Return On Influence. As As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. This is a trend I predicted in the 2012 book Return On Influence. As
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blogger, Channel] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. In addition to the blogger outreach and affiliate program, we also did a lot of things to make our site a community, a place where our customers and prospects would actually want to "hang out.". Not everyone who works in marketing imagined they''d end up here. Rand Fishkin. Alec Biedrzycki.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blogger, Channel] 6 Jobs the Best Social Media Managers Actually Do
    Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. Social media is particularly effective as a lead nurturing tool because prospects use multiple media (not just email) to consume information and social channels allow you to engage in a more timely manner.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Blogger, Channel] What Is Earned Media? [FAQs]
    Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? And it''s that technology blogger''s "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. To make sure you''re caught up on this "Web 2.0"
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Blogger, Channel] Get Found: 3 Tips to Optimize Your Blog for SEO
    Particularly for business bloggers who need their posts to work for them by driving prospective interest and bona fide leads. 95% of SMBs say blogging is effective for attracting new customers and engaging existing ones. (e-Strategy Trends). Sixty percent. Yes, with a “b”.). Blogging is a crowded space. Blogging.org). ContentPlus).
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Blogger, Channel] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. Many SEO companies do the same with their outreach to bloggers. The 4 SEO Trends Every Marketer Needs to Know by iMedia Connection. email marketing. by Forbes.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Blogger, Channel] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Going Guerrilla. Delving into Influencer Marketing. Using Memes and Custom Images.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Blogger, Channel] 83 Exceptional Social Media and Marketing Statistics for 2014
    2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. What do only 48% of searches result in? MarketingCharts ). 7.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Blogger, Channel] You’re Blogging It Wrong: 5 Common Content Mistakes
    And as a result, many bloggers are making easily avoided mistakes on a daily basis. Listen to what your audience is talking about, what is trending, and, most importantly, how the audience reacts to other content out there. If you see a lot of questions out on social media channels about a certain topic, write a blog about it.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger, Channel] 30 Killer Resources to Learn Content Marketing
    While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful. 9. All kinds of content marketers can learn from YouTube’s trends manager Kevin Allocca, who discusses the science of viral content in this Ted Talk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Blogger, Channel] 5 reasons to be wildly excited about content marketing
    And yet, reactions from some fellow bloggers have been along the lines of “Schaefer said we are doomed!” This natural evolution of a marketing channel by no means defines the opportunity ahead of us. In fact, content marketing is driving some incredibly important trends. ” It made me pause. Could that be true?
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Blogger, Channel] Six Best Practices for Marketing with White Papers
    At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. discussions in relevant LinkedIn groups, trending topics on Twitter). Google Trends. Solve a real problem.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blogger, Channel] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Blogger, Channel] 10 Strategies to Battle Content Shock
    First, I need to emphasize that the affects of this trend are going to vary wildly by industry so this is not necessarily a doom and gloom scenario or the “end of content marketing” as some have contended. Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Blogger, Channel] 9 Unforgettable SXSW Moments: How to Talk About It Like You Were There
    Mashable brought all of our viral favorites offline so attendees could snap photos with famous meme characters like Grumpy Cat, channel their inner Miley Cyrus by hopping on a wrecking ball replica from her hit music video, and pose by a larger-than-life Doge wall. wait time from ordering a car to getting picked up. Airbnb Stole the Show.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Blogger, Channel] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    See my previous tradeshow post for what to include in your press release.). #2: Mind the media  – Create a press kit for journalists, editors or bloggers attending the tradeshow. Buck the traditional trend of a paper press kit and place everything on a convenient and easy-to-carry USB drive. Best of all?
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [Blogger, Channel] Book Review: The Social Employee
    Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blogger, Channel] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Blogger, Channel] 7 Zen Principles for Blog Content Writing
    Everyone’s blog content writing can benefit from more awareness of the world as a whole – including your competitors’ content, trending topics on social media, and industry news. Mentor an aspiring blogger or startup marketer. Share other peoples’ work on social media channels freely. 5. Could blog content writing be Zen?
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Blogger, Channel] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    Do leading bloggers suddenly wake up with the power to write outstanding blog titles? One of the most recent trends in headline writing is what I call “the tease:”. It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. 6. Hardly. Be ULTRA-specific.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Blogger, Channel] Six Arguments Against Content Shock
    Although every single commenter and blogger deserves an individual response from me, I have a business to run and a family to love so I thought I would do my best to address the major themes of dissent I have gleaned from the blogosphere at one time, in one place. Distribution channels (paid and otherwise). Addressing dissent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Blogger, Channel] Content Shock: Why content marketing is not a sustainable strategy
    This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But this upward trend of consumption is not sustainable because every human has a physiological, inviolable limit to the amount of content they can consume.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Blogger, Channel] 10 of the Best Web Analytics Guides and Tips of 2013
    What are the trends over time? To bloggers? Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which converted at the highest rate?
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Blogger, Channel] Covering your bases: content marketing components
    Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. The more channels you use, the more ways you have to connect to potential and existing customers. Blogging is obviously a great channel for content marketing. Social Media.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Blogger, Channel] 15 Rocking Content Marketing Tools with Advice from Experts
    love it, just like the 6 million bloggers other who downloaded it. Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Any hot and trending tools that work for your business well? And here are the answers I got: C.C. PowToon. Yoast.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Blogger, Channel] Is Your Social Media Strategy Dynamic?
    Jeff Bullas ) If this is your target age group, and you are not creating and posting videos…you are possibly missing a very important, very active channel. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. These trends will continue, at least for a while.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 23, 2013
    [Blogger, Channel] This is the week that was: Business jargon, killed creativity and burnt books
    Channel battle of the week. It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. From office moves, to marketing automation implementation to furious pitching – it’s been a busy old week at Earnest towers. Campaign of the week. pUguY.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 23, 2013
    [Blogger, Channel] This is the week that was: Business jargon, killed creativity and burnt books
    Channel battle of the week. It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. From office moves, to marketing automation implementation to furious pitching.it''s been a busy old week at Earnest towers. Campaign of the week. An Earnest favourite.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Blogger, Channel] 5 Ways to Engage Readers Through Curated Content
    “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership. These smaller, up-and-coming sites may be more likely to engage with you or share your stuff than the big A-list bloggers. The hard part is getting your audience to engage. Think multi-platform.
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Blogger, Channel] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    Results automatically populate in your dashboard, allowing you to gain immediate access to the articles which are just beginning to trend around your target keywords! Follow the feeds of influencers and other bloggers in your industry, and create a dedicated list so you can switch your feed when you’re in full-on content curation mode!
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Blogger, Channel] The marketing graveyard has shut up shop
    The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. The way you communicate, the channels you use, the messages you focus on – it will work for some, it won’t for others. Then (and only then) think about the channel. Ask them now.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Blogger, Channel] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. And if your prospective buyers are using Google less, WPO maximizes your brand’s visibility in whatever channels, media or sources they are using in its place. Image credit: Young Digital Lab. And it’s not only Google.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Blogger, Channel] 15 Ways to Make Your Social Media Strategy a Complete Fail
    What percentage of your website traffic comes from social media channels? Practical Fix: If you don’t have the resources to add a dedicated social media manager, identify the channels which are yielding the best results for your business, and double-down on dominating those networks. You’re Not Using Analytics. You’re Not Responding.
  • WRITTENT  |  TUESDAY, SEPTEMBER 3, 2013
    [Blogger, Channel] 13 Powerful Takeaways From the #Inbound13 Marketing Conference
    Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference. Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Blogger, Channel] Five steps to establish a content-creating company culture
    Try to extract as much value from the content you have by tailoring it to the social web and igniting it across multiple channels. One company I work with started with five passionate volunteer bloggers and it grew to more than 200 in two years — organically! Coaching company bloggers to help them improve. PR efforts.
  • WRITTENT  |  FRIDAY, AUGUST 2, 2013
    [Blogger, Channel] Brand Characters, Invigorating Email Newsletters, and Other Content News
    From a trending case study on visual content marketing on Facebook, to brilliant analysis of the latest industry study, this list has everything you need to recharge your marketing batteries in the final stretch before your weekend. The occasion? 11 Ways to Breathe Life into Your Email Newsletter. Using Storytelling to Tell Business Goals.
  • WRITTENT  |  WEDNESDAY, JULY 31, 2013
    [Blogger, Channel] Starting a Blog: 20 Attainable Steps to Epic Success
    Start small, and identify between 15-20 long tail keywords (phrases consisting of three or more words) which are trending in search. You can win with Blogger Trick’s super simple tutorial. 7. Are other bloggers failing to deliver visual content? Remember that list you compiled of other bloggers in your niche? Tutorials.
  • VIEWPOINT  |  THURSDAY, JULY 25, 2013
    [Blogger, Channel] Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013
    Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand. Via OpenView Labs. Enjoy! Via Feedblitz.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Blogger, Channel] Content Marketing on a Shoestring Budget: Distribution
    Extend your reach by creating multiple formats , and by repurposing one piece of content into several different formats that can be promoted across multiple channels. Ooh, #thingsmydoghaseaten is trending! I’ll be Twitter famous in no time!”. Engage industry experts such as bloggers and editors. Lots of graphics. Press releases.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Blogger, Channel] Five marketing and business lessons from Japan
    No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Bloggers are still in the early stages of establishing a foothold — quite different from  America. Bowing deeply.
  • WRITTENT  |  TUESDAY, MAY 28, 2013
    [Blogger, Channel] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
    Gather conversations on a hot topic into a quick blog article by embedding or screencapping tweets around a relevant, trending hashtag. 8. Believe me, every blogger is curious about your website metrics. Invite other bloggers to contribute to your blog by asking a question on Twitter or in a LinkedIn group. Answer Questions.
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