• HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Blogger, Channel] The Road to the Top: Personal Branding Examples in Professional Services
    Not only did he embrace the idea of sharing his expertise, he shared it across many different channels. Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. The personal branding examples above illustrate some trends that are consistent throughout the marketplace. Ready?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Blogger, Channel] How to Fight the Infobesity Monster with Quality, Shareable Content
    The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. 'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Blogger, Channel] The secret to getting me to become your brand advocate
    But I think companies need to view influencers as humans, not “channels,” and respect them enough to make them economically whole if they are creating value for your company. For a blogger and a teacher, this is pure heaven! It’s a hot trend. For a blogger and a teacher, this is pure heaven! For free.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blogger, Channel] What Are Attribution Reports? [FAQs]
    You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Not all page views or marketing channels are treated equally when it comes to conversions!"
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Blogger, Channel] Should you make the leap into sponsored content?
    This is a trend I predicted in the 2012 book Return On Influence. As As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. This is a trend I predicted in the 2012 book Return On Influence. As
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blogger, Channel] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. I got the idea of reaching out to popular bloggers who were already writing about books we carried and enticing them to be affiliates, even though at the time I had no idea either "outreach" or "affiliate marketing" were "things" that other people did. Below are some of our favorite stories.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blogger, Channel] 6 Jobs the Best Social Media Managers Actually Do
    Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. Social media is particularly effective as a lead nurturing tool because prospects use multiple media (not just email) to consume information and social channels allow you to engage in a more timely manner.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Blogger, Channel] What Is Earned Media? [FAQs]
    'Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? And it''s that technology blogger''s "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. To make sure you''re caught up on this "Web 2.0"
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Blogger, Channel] Get Found: 3 Tips to Optimize Your Blog for SEO
    Particularly for business bloggers who need their posts to work for them by driving prospective interest and bona fide leads. e-Strategy Trends). And here’s one more fact: Organic search drives the most traffic of all channels, responsible for nearly half (47%) of all visits, compared to paid search, which drives only 6% of all visits.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Blogger, Channel] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. Many SEO companies do the same with their outreach to bloggers. The 4 SEO Trends Every Marketer Needs to Know by iMedia Connection. email marketing. by Forbes.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Blogger, Channel] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Going Guerrilla. Delving into Influencer Marketing. Using Memes and Custom Images.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Blogger, Channel] 83 Exceptional Social Media and Marketing Statistics for 2014
    2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. e-Strategy Trends ). e-Strategy Trends ). ”).
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Blogger, Channel] You’re Blogging It Wrong: 5 Common Content Mistakes
    And as a result, many bloggers are making easily avoided mistakes on a daily basis. Listen to what your audience is talking about, what is trending, and, most importantly, how the audience reacts to other content out there. If you see a lot of questions out on social media channels about a certain topic, write a blog about it.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger, Channel] 30 Killer Resources to Learn Content Marketing
    While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful. All kinds of content marketers can learn from YouTube’s trends manager Kevin Allocca, who discusses the science of viral content in this Ted Talk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Blogger, Channel] 5 reasons to be wildly excited about content marketing
    And yet, reactions from some fellow bloggers have been along the lines of “Schaefer said we are doomed!” This natural evolution of a marketing channel by no means defines the opportunity ahead of us. In fact, content marketing is driving some incredibly important trends. ” It made me pause. Could that be true?
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Blogger, Channel] Six Best Practices for Marketing with White Papers
    At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. discussions in relevant LinkedIn groups, trending topics on Twitter). Google Trends. Solve a real problem.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blogger, Channel] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Every stakeholder in an enterpriseóevery customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholderóhas a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Blogger, Channel] 10 Strategies to Battle Content Shock
    First, I need to emphasize that the affects of this trend are going to vary wildly by industry so this is not necessarily a doom and gloom scenario or the “end of content marketing” as some have contended. Sponsored content — A range of alternatives ranging from paid news placements to paying bloggers for editorial space.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Blogger, Channel] 9 Unforgettable SXSW Moments: How to Talk About It Like You Were There
    Mashable brought all of our viral favorites offline so attendees could snap photos with famous meme characters like Grumpy Cat, channel their inner Miley Cyrus by hopping on a wrecking ball replica from her hit music video, and pose by a larger-than-life Doge wall. wait time from ordering a car to getting picked up. Airbnb Stole the Show.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Blogger, Channel] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    2: Mind the media  – Create a press kit for journalists, editors or bloggers attending the tradeshow. Buck the traditional trend of a paper press kit and place everything on a convenient and easy-to-carry USB drive. Today you’ll find 10 additional tips – plus a bonus tip – to help you maximize your tradeshow ROI.
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [Blogger, Channel] Book Review: The Social Employee
    Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.
  • VIDYARD  |  THURSDAY, FEBRUARY 27, 2014
    [Blogger, Channel] How Lego Goes Beyond a Movie to Market with Video
    Not only does Lego make the video experience front and centre in a channel-like destination on their site, but they’ve tailored everything around viewers’ interests. Using Video as a Communications Channel. Blog Video Marketing Trends you even include some behind-the-scenes details as a bonus). What do you think?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blogger, Channel] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    'This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. As marketers, we have a responsibility to our clients (and to ourselves) to keep up with the latest online content marketing trends in order to better engage customers and offer them the type of content they’re looking to consume.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Blogger, Channel] 7 Zen Principles for Blog Content Writing
    Everyone’s blog content writing can benefit from more awareness of the world as a whole – including your competitors’ content, trending topics on social media, and industry news. Mentor an aspiring blogger or startup marketer. Share other peoples’ work on social media channels freely. 'Could blog content writing be Zen?
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Blogger, Channel] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    Do leading bloggers suddenly wake up with the power to write outstanding blog titles? One of the most recent trends in headline writing is what I call “the tease:”. It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. Write better blog titles. Hardly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Blogger, Channel] Six Arguments Against Content Shock
    Although every single commenter and blogger deserves an individual response from me, I have a business to run and a family to love so I thought I would do my best to address the major themes of dissent I have gleaned from the blogosphere at one time, in one place. Distribution channels (paid and otherwise). Addressing dissent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [Blogger, Channel] Content Shock: Why content marketing is not a sustainable strategy
    'This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. But this upward trend of consumption is not sustainable because every human has a physiological, inviolable limit to the amount of content they can consume.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Blogger, Channel] 10 of the Best Web Analytics Guides and Tips of 2013
    What are the trends over time? To bloggers? Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? 'As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which converted at the highest rate?
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Blogger, Channel] Covering your bases: content marketing components
    'Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. The more channels you use, the more ways you have to connect to potential and existing customers. Blogging is obviously a great channel for content marketing. Social Media.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Blogger, Channel] 15 Rocking Content Marketing Tools with Advice from Experts
    love it, just like the 6 million bloggers other who downloaded it. Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Any hot and trending tools that work for your business well? And here are the answers I got: C.C. Content Creation.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Blogger, Channel] Is Your Social Media Strategy Dynamic?
    Jeff Bullas ) If this is your target age group, and you are not creating and posting videos…you are possibly missing a very important, very active channel. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. These trends will continue, at least for a while.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 15, 2013
    [Blogger, Channel] This Week in Digital Strategy 11.15.13
    We rounded up five social media marketing trends for you to think about in your 2014 marketing plan, and etiquette tips for a successful Google Plus strategy. Social Media Marketing Trends for 2014 via Social Media Today. One of the trends include Twitter being a more utilized platform than Facebook. 'Happy Friday, everyone!
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 23, 2013
    [Blogger, Channel] This is the week that was: Business jargon, killed creativity and burnt books
    Channel battle of the week. It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. 'From office moves, to marketing automation implementation to furious pitching – it’s been a busy old week at Earnest towers. Campaign of the week. pUguY.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 23, 2013
    [Blogger, Channel] This is the week that was: Business jargon, killed creativity and burnt books
    Channel battle of the week. It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. 'From office moves, to marketing automation implementation to furious pitching.it''s been a busy old week at Earnest towers. Campaign of the week. An Earnest favourite.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 18, 2013
    [Blogger, Channel] 5 Ways to Engage Readers Through Curated Content
    “Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership. These smaller, up-and-coming sites may be more likely to engage with you or share your stuff than the big A-list bloggers. The hard part is getting your audience to engage. Think multi-platform.
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Blogger, Channel] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    Results automatically populate in your dashboard, allowing you to gain immediate access to the articles which are just beginning to trend around your target keywords! Follow the feeds of influencers and other bloggers in your industry, and create a dedicated list so you can switch your feed when you’re in full-on content curation mode!
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Blogger, Channel] The marketing graveyard has shut up shop
    The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. The way you communicate, the channels you use, the messages you focus on – it will work for some, it won’t for others. Then (and only then) think about the channel. Ask them now.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Blogger, Channel] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. And if your prospective buyers are using Google less, WPO maximizes your brand’s visibility in whatever channels, media or sources they are using in its place. Image credit: Young Digital Lab. And it’s not only Google.
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Blogger, Channel] 15 Ways to Make Your Social Media Strategy a Complete Fail
    What percentage of your website traffic comes from social media channels? Practical Fix: If you don’t have the resources to add a dedicated social media manager, identify the channels which are yielding the best results for your business, and double-down on dominating those networks. You’re Not Using Analytics. You’re Not Responding.
  • WRITTENT  |  TUESDAY, SEPTEMBER 3, 2013
    [Blogger, Channel] 13 Powerful Takeaways From the #Inbound13 Marketing Conference
    Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference. 'Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference.
  • ENGAGE  |  THURSDAY, AUGUST 22, 2013
    [Blogger, Channel] 3 Ways Less Content Means More to Your Audience
    writer, blogger, photographer, musician ? but is that place your blog or video channel? Smartphones and tablets have abruptly reversed this trend: webmasters are now hurrying to tailor their sites to a burgeoning audience carrying devices with small screens, touch interfaces and mercurial data connections. Users Spring water?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 12, 2013
    [Blogger, Channel] Five steps to establish a content-creating company culture
    Try to extract as much value from the content you have by tailoring it to the social web and igniting it across multiple channels. One company I work with started with five passionate volunteer bloggers and it grew to more than 200 in two years — organically! Coaching company bloggers to help them improve. PR efforts.
  • WRITTENT  |  FRIDAY, AUGUST 2, 2013
    [Blogger, Channel] Brand Characters, Invigorating Email Newsletters, and Other Content News
    From a trending case study on visual content marketing on Facebook, to brilliant analysis of the latest industry study, this list has everything you need to recharge your marketing batteries in the final stretch before your weekend. The occasion? 11 Ways to Breathe Life into Your Email Newsletter. Using Storytelling to Tell Business Goals.
  • WRITTENT  |  WEDNESDAY, JULY 31, 2013
    [Blogger, Channel] Starting a Blog: 20 Attainable Steps to Epic Success
    Start small, and identify between 15-20 long tail keywords (phrases consisting of three or more words) which are trending in search. You can win with Blogger Trick’s super simple tutorial. Are other bloggers failing to deliver visual content? Remember that list you compiled of other bloggers in your niche? Tutorials.
  • VIEWPOINT  |  THURSDAY, JULY 25, 2013
    [Blogger, Channel] Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013
    Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand. Via OpenView Labs. Enjoy! Via Feedblitz.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Blogger, Channel] Content Marketing on a Shoestring Budget: Distribution
    Extend your reach by creating multiple formats , and by repurposing one piece of content into several different formats that can be promoted across multiple channels. Ooh, #thingsmydoghaseaten is trending! Engage industry experts such as bloggers and editors. As promised, there will be puppies. Lots of graphics. Press releases.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Blogger, Channel] Five marketing and business lessons from Japan
    met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Bloggers are still in the early stages of establishing a foothold — quite different from  America. The channels are wrapping around the culture.
  • WRITTENT  |  TUESDAY, MAY 28, 2013
    [Blogger, Channel] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
    Gather conversations on a hot topic into a quick blog article by embedding or screencapping tweets around a relevant, trending hashtag. Believe me, every blogger is curious about your website metrics. Invite other bloggers to contribute to your blog by asking a question on Twitter or in a LinkedIn group. Interview a Customer.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Blogger, Channel] What the Future Holds for Business Blogging
    According to the 2013 State of Inbound Marketing , only 9% of companies employ a full-time blogger , but I bet we''ll see this percentage grow in the coming years. Historically, business blogs have been hailed as a powerful top-of-the-funnel tool for attracting new visitors through channels such as search engines and social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 19, 2013
    [Blogger, Channel] Influence marketing: What’s next?
    Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. The media landscape is a mess. Now, what do we do about it?
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Blogger, Channel] 30 Awesome Blogging Guides, Tips and Resources
    Better yet, invite those experts to share their knowledge on your blog as guest bloggers. Geoff Livingston lays out four steps to becoming an “A-list” blogger in your niche subject area. ” How Bloggers Can Grow Each Others Readership by The @Steveology Blog. Why Blog. Reporting that “the number of Inc.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Blogger, Channel] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    Marketers are trying to stay on top of content creation , messaging, branding, budget, industry trends -- not to mention trying to find time for a personal life. It''s better to be awesome on one or two channels than to overextend on six." - Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 15, 2013
    [Blogger, Channel] Are Social Employees The Future of Marketing? @SocialEmployee
    Recently I contributed to Wharton’s Future of Advertising 2020 Project , where I was asked to examine current trends in the marketplace and project them into the future.  I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger. 'By Michael Brenner – An Interview with Cheryl Burgess.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 15, 2013
    [Blogger, Channel] Are Social Employees The Future of Marketing?
    Recently I contributed to Wharton’s Future of Advertising 2020 Project , where I was asked to examine current trends in the marketplace and project them into the future.  I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger. 'By Michael Brenner – An Interview with Cheryl Burgess.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Blogger, Channel] Are Social Employees The Future of Marketing?
    Recently I contributed to Wharton’s Future of Advertising 2020 Project , where I was asked to examine current trends in the marketplace and project them into the future.  I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger. Tell us: who is Cheryl Burgess? Let’s start with the future. 
  • BIZNOLOGY  |  TUESDAY, MARCH 19, 2013
    [Blogger, Channel] You’ve gotta blog like there’s nobody watching
    I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose. There’s It makes me think of the poem by William W.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 8, 2013
    [Blogger, Channel] The 5 Key Marketing Metrics You Should Be Watching
    by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. There are more channels to oversee, more immediate data and final results to analyze. Finally, you’ll want to build a model that allows you to accurately assess the impact of changes and trends across groups. Why are these five so valuable?
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Blogger, Channel] 18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
    Kristen Daukas (@ KristenDaukas ) Director, Social Media Services - Atlantic Social Media Group , A Division of Atlantic Webworks – Blogger : Small businesses that will make the commitment to dedicate a certain amount of time each day to building their audience and finding their voice will gain so much traction. Spell it out.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Blogger, Channel] B2B's Digital Evolution
    New research from CEBs Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. Search. Forum.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Blogger, Channel] How to Identify Content Topics That Hit Home With Your Readers
    You know what interests you ; now open up channels to find out what matters to your audience. Performing these analyses frequently is a pretty easy task, and it helps you determine what has worked historically, as well as identify trends over time to see if performance improves. Blank screens are the enemy of inbound marketing. Great!
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Blogger, Channel] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Snowpocalypse2013 is a trending topic right now! Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. Valentine's Day is just around the corner, and love is in the air. Social Media Marketing.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Blogger, Channel] 6 Ways Social Media Marketing Is Changing (For the Better)
    We saw it grow up from a minor phenomenon to a mainstream communication channel. In this most recent round of reassessment, a handful of trends have caught my attention. Keep it useful and 'inbound': Treat social like an outbound promotion channel and you’ll end up alienating your audience. Timeline. for the better.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 15, 2013
    [Blogger, Channel] Where Does Information Disclosure Start and End in Social Media?
    If social media channels such as Facebook currently don’t make the grade, what exactly constitutes the accepted communications tools for delivering financial information to the public?  Distribution is easy; just ensure you post the same material disclosure to the widest range of social media channels.  If not now, then when?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Blogger, Channel] 10 New Websites to Add to Your Social Media Blog List in 2013
    You already know about the “famous” social media blogs – but what about those individual bloggers that consistently publish good information but just haven’t been exposed to the same traffic? Any other bloggers not mentioned this year or in previous ones that you would add? Enjoy! Augie Ray: Experience: The Blog. Gail Gardner: GrowMap.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Blogger, Channel] 14 Experts Predict 2013 Social Media Trends for Small Business
    Jeff Bullas @jeffbullas – Account Director- Infinity Technologies, Social Media Marketing Blogger, Speaker and Strategist – Author -”Blogging the Smart Way – How to create and Market a Killer Blog with Social Media” “Google has realized that people voting for content they like with Retweets, Facebook likes, plus +1?s
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 18, 2012
    [Blogger, Channel] 13 Events You Should Attend In 2013
    As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.  . Subscribe to this blog and stay ahead of the big marketing events and trends of 2013. Las Vegas, NV.
  • SAZBEAN  |  SATURDAY, DECEMBER 15, 2012
    [Blogger, Channel] Top Internet strategy, marketing and technology links for the week of December 15, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 15, 2012… Social Media Disconnect: Are Marketers Out of Touch? Marketing Profs) Your Social Media Marketing Checklist for 2013  (Mashable!) News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 11, 2012
    [Blogger, Channel] How You Can Find Security in an Insecure Social World
    The exponential growth of social channels has created a lucrative business for network security solutions providers. The simple question to ask is can you afford to lose all the work and effort you’ve put into building a prosperous social business channel on Facebook, Twitter, Google Plus, YouTube or Pinterest because of a lax security?
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Blogger, Channel] 10 Steps to Create A Content Marketing Blueprint For Small Business
    Channels: Make sure your story plays consistently well in each channel, and that your brand voice stands out. Triberr: this is the social content distribution platform that connects communities of bloggers who will read and share content distributed by members of their “tribes.”. Enter the Content Marketing Blueprint.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Blogger, Channel] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 30, 2012
    [Blogger, Channel] Google Authorship: Are Top Social Media Influencers Using It?
    A search for “Google Authorship” on Google Trends shows that search volume for that term has taken off in the past few months. Actually, a survey by Barry Schwartz of well-known tech bloggers found an even more abysmal adoption rate: 9%. Connect your personal YouTube channel to your Google+ profile. knew I knew you.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Blogger, Channel] Study: B-to-B Marketers Lagging With Social Media
    Sales & Marketing. --> Bloggers. --> Resources. 32 percent use social media as an outbound marketing channel for demand generation. FOLIO: Publishing Technology The Latest on Trends, Issues & Products (2x Monthly). Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. folio. Job Board.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Blogger, Channel] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    But holy cow do bloggers use this a lot. Whether you're using Sources or some other analytics software, we love being able to see where our site traffic is coming from, how it compares to past months, and whether any specific channels are totally rocking -- or totally tanking. Happy Thanksgiving, everyone! See how that works? ;-).
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Blogger, Channel] Understanding the New Roles in Marketing
    The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role ("CCO"), we've seen this trend at all levels in companies. Here are some top trends we've noticed. Enough said.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 13, 2012
    [Blogger, Channel] Should Social Media Marketers Worry About Privacy?
    As participation in social channels becomes the status quo for our connected, engaged generation, are standard notions of privacy still applicable, or even relevant?  Are we trending away from concerns about what is public and what is off limits? Can we thank social media for the end of privacy? I wasn’t surprised. 
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Blogger, Channel] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Tweetdeck allows you to research the trends within your product niche and demographic of the show. Discover what’s Trending? The Tweetdeck tip works well for this, but don’t be afraid to start your own trend. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet?
  • SAZBEAN  |  SATURDAY, NOVEMBER 3, 2012
    [Blogger, Channel] Top Internet strategy, marketing and technology links for the week of November 3, 2012
    Four Ideas for Finding More Time to Create Content  (Marketing Profs) How to Diversify Your Traffic Sources  (Practical eCommerce). News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Blogger, Channel] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Triberr is a community of bloggers who help promote each other’s content by sharing it out on social networks. There is a high value placed on supporting fellow bloggers and providing value! Google Reader is a useful tool for reading blog posts from many bloggers in one place instead of visiting individual websites. Tweet.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Blogger, Channel] Why Does Brand Sociability Matter? – Social is The Shift #WeFirst
    Consumers who have had a good experience with a brand —and who have developed a good relationship with that brand through social channels—will be far more likely to recommend it to their peers.  Branding Communication Marketing Social Media Community Social Media Marketing Social Media TrendsYou may want to think again.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Blogger, Channel] 87 More Vital Social Media Marketing Facts and Stats for 2012
    What will likely be the hot trends in social media over the next couple of years? Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. YouTube and Video Marketing Trends. e-Strategy Trends ).
  • WEBBIQUITY  |  FRIDAY, OCTOBER 5, 2012
    [Blogger, Channel] Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
    This post is starting to show its age, but the guidance is still useful to beginning bloggers. Which emerging trends do we need to keep an eye on? Integrate your email and social media marketing efforts to improve results through both channels? After 32 months (time flies when you’re having fun!) So which is best?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Blogger, Channel] 2012 #Nifty50 Top Men in Technology on Twitter
    Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. Jim is also a regular contributor to the AT&T Network Exchange Blog , where he discusses emerging cyber security threats and trends. The future of profit is purpose. ”. in August 2006.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Blogger, Channel] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How much buzz do I have vs. competition/trend? Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. by MarketingProfs. Get a dog.
  • SAZBEAN  |  SATURDAY, AUGUST 25, 2012
    [Blogger, Channel] Top Internet strategy, marketing and technology links for the week of August 25, 2012
    eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Blogger, Channel] Social Business Strategy Blog Must Reads
    Below, is an annotated list of some of my favorite information sources that can help inform (inspire) B2B social business strategy (in alphabetical order): Bloom Group write a thought-provoking blog about thought leadership marketing to help B2B companies think through the impact of their content channels.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Blogger, Channel] Why Every Social Media Team Needs Millennials AND Boomers
    They were always excited about it, but it required a lot more effort for them to stay connected than the 22-year-old that we hired right out of college to keep our social media channels pumping. This is the writer, blogger, podcaster, and videographer. This role works within channels to execute campaigns. That’s right.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Blogger, Channel] Three Ways to Build Links in the Age of Google Penguin
    Blogger Outreach. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Still, you probably need media relations to reach out to bloggers, and getting them to link to your pages in this fashion can be tricky. It will pay dividends in blogger outreach. Internal Links.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Blogger, Channel] Six hot trends in social influence marketing
    As I describe in my book  Return On Influence , these social scoring systems are still in the silent movie stages but the trend is significant and rapidly moving ahead. Where is the social scoring trend heading? Here are six developments to watch for in the next phase of this fascinating marketing trend: 1) Moving out of the lab.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [Blogger, Channel] Top Social Media Measurement and Tracking Tools
    Sales & Marketing. --> Bloggers. --> Resources. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Insight, trends, technology and more on. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. folio. Job Board.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Blogger, Channel] Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’
    by Dayna Rothman I’m pleased to introduce, editor of   DemandGen Report , Andrew Gaffney as a guest blogger. could go on, but the point is clear: Executives are involved in B2B purchasing decisions, and it is increasingly difficult for marketers to reach these decision-makers using traditional communication channels and methods.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Blogger, Channel] 8 Ways to EARN Media Attention Instead of Buying It
    With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. to try out.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Blogger, Channel] Lies My Content Marketing Expert Told Me
    Lie #5:  Curation is a Cure for the Lazy Blogger Blues Some articles mistakenly describe content curation (which I explain in detail in an earlier column ) as a shortcut, the fast track that lets you build online presence by leveraging OPC (other people’s content). It is shared across social media channels or pushed to our devices. 
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Blogger, Channel] What’s Customer Engagement Again? And How Do You Stack Up?
    Media publications are talking about it, bloggers are writing about it, and indeed, entire agencies have set up shop claiming to specialize in it. So what is it exactly: a new buzzword, a periodic trend, or an industry breakthrough? The term “customer engagement” is seemingly ubiquitous today’s marketing world. Come again?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 1, 2012
    [Blogger, Channel] B2B Social Media Best Practices for the Integrated Age
    by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of  Growth Fusion , as a guest blogger. This trend is also true in the B2B market. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. We are very excited to welcome him.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 15, 2012
    [Blogger, Channel] You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
    This article explores the trend of visual content marketing.  Magdalena Georgieva of HubSpot guest posted a great article about the Rise of Visual Storytelling in Marketing on Pro Blogger.  The post Pinterest for Bloggers – Image Based Content Marketing on Blogging Tips says: Some blogs mention that Pinterest traffic is useless. 
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Blogger, Channel] Time to Write Off Your Company Blog?
    It’s perhaps too early to tell whether there’s a trend, but it doesn’t go unnoticed when social media A-listers who carved an early path in blogging indicate they are cutting back.  Or worse, hinting that blogging may increasingly be disrupted by other social media channels.  Blogging Social Business TrendsI can live with that.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 19, 2012
    [Blogger, Channel] Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey
    Not everybody likes the same content in the same channels. So why not make it available in both formats on two different channels? Also, Lee Odden is a terrific blogger on this and Sally Falkow is very good in the public relations range. What are your best tips for businesses that are struggling to find content? Who creates it?
  • VIEWPOINT  |  WEDNESDAY, APRIL 18, 2012
    [Blogger, Channel] PowerViews with Trip Kucera: Best Practices & Surprising Trends
    Trip is also an author, a speaker, and a blogger. Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. ” The Role of Social Media.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Blogger, Channel] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    ” Content best practices for 5 marketing channels by iMedia Connection. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] by Content Marketing Institute. ** 5 STARS. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). Content is king.
  • BLUE FOCUS MARKETING  |  THURSDAY, APRIL 5, 2012
    [Blogger, Channel] Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
    Steve Olenski ( @steveolenski ), freelance copywriter/blogger/brand strategist: “A social brand is one that realizes that they no longer speak to consumers but rather with them. Branding Communication Marketing Small Business Social Business Social Media Community Social Media Marketing Social Media Trends StrategyMake us fall in love. 
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