markempa
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.
Webbiquity
FEBRUARY 7, 2020
MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.
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Biznology
APRIL 18, 2017
We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. It could be a trend for other agencies to follow or it could be a marketing ploy. Others not so much.
The Effective Marketer
MAY 18, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License.
Biznology
DECEMBER 6, 2016
Can public relations help make it go mainstream ? Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues.
Webbiquity
MARCH 6, 2013
Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? The notion that social media can have a larger impact than public relations is fairly new. Social media has absolutely changed the face of public relations as we know it.
B2B Marketing Traction
NOVEMBER 23, 2010
For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. In a sense the need businesses have for marketing is less for an ad agency and more for a public relations firm model.
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