Hubspot

JANUARY 26, 2023

Every business idea should be backed by market research. Overall, researching target demographics and competitors can help you determine what type of market you’re going into and your growth potential. Once you’ve got the concept and research down, it’s time to structure your business plan. It’s not enough to go on a hunch.

Work Management 71

Work Management eCommerce Paid Search Agency Marketing Management 71

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. 2) Outreach platform. 2) Outreach platform.

Link Building 112

Link Building Work Management Marketing Management Service 112

Scoop.it

MARCH 1, 2022

When they see product reviews from a real person, they see it as an authentic source of information rather than just another brand promotion. Even when a customer hears about your business from a friend or family, one of the first things they’re going to do is research your business online to see what others are saying about you.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Generation 77

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Case studies (65%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SalesIntel

JANUARY 27, 2022

Pain points, professional standing, research methods, information sources, and the purchasing process are all laid out. It’s difficult to personalize your content for your ideal customer and, more crucially, their company or professional needs without well-researched buyer personas. Keyword Research . Conclusion .

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Hubspot

MAY 27, 2020

Some publications will offer non-monetary rewards for your post, instead, like a link back to your personal website or social media accounts. Grow your personal brand. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Sprout Social

FEBRUARY 15, 2022

Something something personal news: Tomorrow’s my last day at @WeAreOwnUp + next week, I’ll be starting work as a full-time freelancer. Do your research. Just like starting any new business, researching your industry, pricing and potential client base is key. Personally, I prefer charging by the project vs. by the hour.

Social Media 104

Social Media Consulting Media Work Management 104

Valasys

FEBRUARY 13, 2020

According to DemandMetric , 80% of the CMOs affirm that hyper-personalized content is the future of marketing. So much so that the famous author, speak & blogger Seth Godin describes it as the “ only marketing left.” Create Case Studies: Research is an excellent way for marketers to mirror on their expertise.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. Like this post?

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

ClearVoice

MARCH 10, 2020

This year the number of bloggers is expected to reach 31.7 Vertical content translates to personalized content, which gives you a competitive edge as your competitors succumb to the “spray and pray” approach. When applying content strategies to vertical content, messaging success depends on analytical research and human observation.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Studies are stories, in a way.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

ConvertKit

OCTOBER 30, 2018

Content marketing is when a person or brand creates and shares content online to a wide audience. Case study. Lindsay Scholz, a visual branding and social media graphic designer, created a case study about how she grew her email list with a quiz using Interact. Case study. Resource page.

Examples 91

Examples Content Marketing Content Case Studies 91

Valasys

DECEMBER 18, 2018

Offer your expert knowledge which can be used in their case studies. Authenticity – Micro-Influencers are able to create content that is more authentic and personalized as they have a genuine interest in their niche. Research your fans for micro-influencers. Research hashtags. Research local bloggers.

Advertising Agencies 45

Advertising Agencies Verticals Blogger Marketing & Strategy 45

SmartBug Media

APRIL 9, 2019

It requires an understanding of your audience’s needs, as well as some quality keyword research. How to Empower Your Employees to Become Bloggers and Content Creators. Social proof comes in many forms, such as case studies, testimonials, reviews, and even well-placed company logos on your website.

Marketing Analytics Tools 69

Marketing Analytics Tools Paid Search Agency Inbound Marketing User-Generated Content 69

Convert

JANUARY 18, 2021

So rather than write another top 10 SEO best practices article, I want to share my personal experience and results from building backlinks for a site starting with zero traffic. I’ll outline my step-by-step process — from opportunity research to contact outreach. Part A: Content Research. Overview of My Process.

Outreach 119

Outreach Case Study Case Studies Research 119

seo.co

FEBRUARY 18, 2021

Case studies. Do you have a particularly impressive case that you’d like to share with people? While you always have to get permission from the patient first, publishing case studies to your blog can showcase your expertise and create trust. Perform Keyword Research. These topics are also great for SEO ).

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Contently

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. SoFi’s shift to storytelling, with a personal touch, transformed their financial content from snoozefest to share-worthy.

Case Study 78

Case Study Case Studies Marketing Management Studies 78

Hubspot

MARCH 3, 2020

If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Cover all the ways people might refer to your city in your keyword research so you can capitalize on all the different ways people find you on the web. Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. To delight everyone that finds your content the overall experience must delight. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Envy

MARCH 11, 2019

Infospectives has two blog sections, one on business focused privacy and security, and another on a more personal security perspective. His blog is a mix of cyber security insights, threat analysis, and personal musings. Gartner is the world’s leading research and advisory company. Post frequency: Irregular, sometimes monthly.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. As a freelance blogger, you need to show potential clients that you can write compelling content. Market your freelance writing skills.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Hubspot

MAY 5, 2021

Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You watched how much fun they were having, doing your research. Let's say you're a food blogger who sells cookbooks. Whitepapers, case studies, or blog posts. Conversion funnels are a fundamental concept in sales.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Webbiquity

JUNE 14, 2016

.” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Equally important is tracing the intent of the prospects to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Content Marketing Institute

MAY 7, 2018

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing. Joanna Wiebe and her band of merry copywriters keep their marketing tips extremely down-to-earth, jargon-free , funny, and personal. Describe the “person” speaking – gender, age, job title, and personality traits. Do a ton of research.

Differentiation 103

Differentiation Top of Funnel Copywriting Advertising Mediums 103

seo.co

JANUARY 6, 2022

It’s impossible to have one person who’s an expert in everything. Metadata and keyword research are only two small elements in the larger equation. In order to implement white hat link building at scale , you need powerful relationships with dozens of high authority websites, bloggers, journalists, and editors. What worked?

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Marketing Insider Group

JANUARY 5, 2015

Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. contains very topical content, and the guest bloggers are always credible.”. thorough research. Kissmetrics.com. Matt on Marketing.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Personally, I’ve done very little on the Social 46 front other than live tweet the initial confab. Instagram shot from @meggiehd.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. Why We Like It: Founder Francisco Rosales has plenty of personality (the “About” page is titled “Who Is This Dude?”), Truly the go-to source. Socially Sorted.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started! Enterprise Wiki. FASTForward '08. friday flux.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100