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Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels. Bloggers also tend to be active on a plethora of channels since they. » social media case studies' Read the whole entry. »

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4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget.

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Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019

Optinmonster

He wants to teach new bloggers how to start a blog and do the same. This is a simple psychological principle that says when someone starts something (by clicking on a MonsterLink , for example) they’re more likely to finish it. He launched his blog in 2019 and started generating over $35,000/month in revenue within 9 months.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. A huge part of this brand’s marketing strategy is blogger outreach.

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Unleashing the Power of AI-Driven Content Creation

Webbiquity

For example, with Jasper AI you put in an input and ask for 3-5 (or more) outputs, then the pick the best one. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. There is only one you.

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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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