ViewPoint

JULY 25, 2013

Running A Successful Business Blog: Why It Pays to Post. Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads. Learn why Anothony says his blog is "an outstanding ROI."

PointClear 120

PointClear B2B Marketing Trends B2B 120

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Guest post by Ann Smarty. Platforms like Beacons.ai

Business Blogging 305

Business Blogging Creativity Business Marketing & Strategy 305

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? 8 SaaS Marketing Trends You Can’t Ignore in 2020. . * Top 16 SaaS Bloggers to Follow.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

FEBRUARY 2, 2015

When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Brands should also be using trending hashtags. This can help spike your reach and inject your brand into trending conversations. Use tools such as Hastagify.me

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are seen as key sources of information rather than just promotion. Here are five key benefits of blogging for businesses.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Writing on the Web

OCTOBER 15, 2014

Perhaps it sounds a bit contradictory, but visiting social media sites to see what is trending can help you figure out what people want to read about. While that’s not always easy to achieve, sharing your blog posts on social media and encouraging your readers to do the same will get more eyes on your blog. Photo Source).

Social Media 100

Social Media Media Viral Marketing Blogger 100

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Treat them well.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. And what exactly is web presence optimization ?

Aggregage 100

Aggregage Curation Aggregators B2B 100

Webbiquity

SEPTEMBER 10, 2015

The contest offers an opportunity for blogging pros to build a new web presence and a great way for newbie bloggers to find ways to succeed! Learn more about the contest from Small Business Trends , Growmap and MarCom Land. Think you’re ready to take this on?

Domain 100

Domain Blogger Small Business Marketing Traffic 100

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? According to a recent U.K.

Design 101

Design Examples Best Practices Microsite 101

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

OCTOBER 5, 2012

How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. This post is starting to show its age, but the guidance is still useful to beginning bloggers. So which is best?

PR 100

PR Stats Social Media Twitter 100

ConvertKit

OCTOBER 30, 2018

It’s one of the easiest and most natural ways to monetize your blog. Most beginning bloggers start with affiliate marketing and using the Amazon Associates program is one of the best places to start. Many bloggers make a big portion of their affiliate income during the holiday season. Welcome to affiliate marketing!

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Writing on the Web

SEPTEMBER 8, 2010

As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. While I’m not suggesting that every blogger waste their time watching a bunch of reality TV shows, it’s always good to look for inspiration from other media that draw large audiences.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Writing on the Web

JUNE 16, 2010

Do you use Wordpress for your business website? My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. Blog this on Blogger. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Industrial Marketing Today

DECEMBER 22, 2010

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Read full article…. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

MARCH 19, 2015

I imagined teaching a Columbia J-school class on business blogs. I pre-lived a conversation with the managing editor of our blog, who insisted writers should get bonuses based on scoops, not leads. She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog. Indulgent even.

Hubspot 28

Hubspot Cable Blogger Content 28

Hubspot

JANUARY 27, 2011

So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter? Rethinking the Future of Business Part 1: The State of Corporate Social Media - How will social media impact business?

Planning 28

Planning Blogger Lead Ranking Lead Scoring 28

Hubspot

MARCH 2, 2011

But what about using analytics strategically to achieve the goals of a particular blog article? Strategic bloggers know how to effectively use their business blogs to achieve specific goals. How else have you used blog analytics to improve your company's blog? Free Download: Better Business Blogging in 2011.

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Hubspot

JANUARY 27, 2011

Get creative and blog about current events, trends, local news, celebrities, and even the weather! Get with the times to get more blog visitors. Blogging about news and current events helps demonstrate that you are at the pulse of your industry. What speech inspired / inspires you and your business?

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Valasys

JULY 19, 2021

As more and more businesses move online to ensure they get customers during the new normal, competition is getting hotter and fiercer by the day. Moreover, if you have got a brick-and-mortar business, you’ll be facing fierce competition from offline, as well as, online businesses. Start a Business Blog.

Tips 52

Tips Planning Business Paid Search Agency 52

Hubspot

FEBRUARY 17, 2011

Where Should a Business New to Social Media Start? This can be a great way to grab some business from people who are unhappy with their current solution. Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28