Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur!

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” But, so are many of our prospects.).

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

OCTOBER 25, 2023

An infographic that showcases all of the most common trucks and equipment, citing interesting statistics about the construction industry. With Reddit climbing in organic search so quickly, being on Reddit is also important for organic visibility. The range of Subreddits is a close reflection of the range of public interests in the U.S.,

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

LeadSquared

APRIL 5, 2013

The best blogging platforms for your business . Self-hosted WordPress.org is the best blogging platform in our book. It is easily the most popular platform for business blogging and not without a reason. Built for hosting blogs. You do not need to spend on hosting as Blogger takes care of that.

Business Blogging 52

Business Blogging Best Practices Blogger Business 52

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Writing on the Web

FEBRUARY 10, 2014

Of course, as writers, they all had important things to say on their blogs. Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? You’re writing for people, not search engines.

SEO 100

SEO Tips Content Marketing Digg 100

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. A blog gives you endless opportunities to get found online.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Writing on the Web

SEPTEMBER 26, 2012

He comes from an unremarkable background far away from Hollywood, but his blogging has amassed thousands of followers and his approach has changed the way people view the entertainment industry. Of course, being a winning blogger is more than just creating good content. Optimize for search engines.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

DECEMBER 26, 2012

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. Kick off your search for a professional writer at: oDesk. Google will love you.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

JANUARY 22, 2014

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). And there are absolutely some fantastic, high-quality guest bloggers out there.I Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.”

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So many new bloggers adopt the simple "if you build it, they will come" mentality. So many new bloggers adopt the simple "if you build it, they will come" mentality.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 13, 2012

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Are you trying to rank in search for a particular keyword ?

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Photo Credit: moyogo.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

JUNE 21, 2010

Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. Become a resource.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? If blogging will be part of your strategy, get started now! It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? The most important thing is to get results from your blogging efforts and if you’re spending too much time on the linking and formatting, maybe it’s time to find help.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JULY 29, 2011

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? Related posts: Smart Time-Saving Tips on Blogging… How to Write a Content Marketing Blog Post. 8 Blog SEO Tips for Top Search Results.

Optimization 100

Optimization Tips Blogger SEO 100

Hubspot

MAY 27, 2010

Generate knowledge and ideas to help drive more online business 3. There were some great ideas about creating a search and social media center of excellence to get everyone in larger companies on the same page. My presentation was on blogging and social media and stressed three main points that are important to all new bloggers.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. An example of a popular hosting provider is WP Engine , which you can learn more about here. Source : WP Engine.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Anything Goes Marketing

AUGUST 7, 2006

As I find interesting ways to improve search engine optimization for your blogs, I will pass these tips on. I've written a few posts on how to easily improve your search rankings and SEO. I'll keep these short and sweet: Tip#1: Improve search rankings by moving your blog name to the end of your post's Title Tag.

Tips 100

Tips Blogger Tagging SEO 100

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. Focus on the "who" of your blog. Bloggers – Who is writing?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. 32 Essential WordPress Plugins I Use…And You Don’t! by Andy Beal.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 45

Practices B2B Thought Leadership Lead Scoring Lead Ranking 45