Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. why does blogging work to grow your business?

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Lincoln Murphy. David Skok. Jason Lemkin. Dave Kellog.

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Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. What suggestions do you have for more blog marketing?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

DECEMBER 10, 2010

Use your blog to demonstrate your thought leadership in that subject and reach out to fellow experts. Another effective way to attract traffic is by answering questions that your customers are frequently asking (e.g. What has a greater effect on SEO: blog links or link building strategies? View the Science of Blogging!

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MAY 27, 2010

My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. Blogging is More Than Text - Blogging in 2010 is very powerful for both creating fresh, remarkable content but it isn’t only about writing articles.

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Blogger Business Webinar Metrics Hubspot 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. And don’t forget about guest bloggers, either!

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Wordpress.org is ideal if you want full power over customizing and controlling your website. It’s called WordPress.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Connect with HubSpot :

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. How-to posts are favorited by bloggers and readers alike. Chances are, the questions your customer team gets asked the most will make great how-to post fodder. the how-to post.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MARCH 2, 2011

But what about using analytics strategically to achieve the goals of a particular blog article? Strategic bloggers know how to effectively use their business blogs to achieve specific goals. Did you just publish a new ebook that you want people to download? Free Download: Better Business Blogging in 2011.

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Analytics Blogger Click Rate Hubspot 28

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

NOVEMBER 5, 2010

” The Inbound Marketing book , written by HubSpot founders Brian Halligan and Dharmesh Shah, has been the number one book in the blog and blogging category on Amazon and dedicates an entire chapter to blogging. This post builds off of the great blogging startegies shared in the Inbound Marketing book.

Blogger 28

Blogger Thought Leadership Inbound Marketing Webinar Metrics 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. This might work for some of our customers and for certain industries, but it's not for everyone. Connect with HubSpot :

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

AUGUST 16, 2012

It probably won't come as a surprise to you that business blogging is an indispensable component to seeing success with inbound marketing. But did you know that the frequency with which you blog also has a direct impact on the amount of subscribers and email traffic you receive? That's right. Here's what we found.

Traffic 28

Traffic Ad Frequency Thought Leadership Advertising Funnels 28

Hubspot

FEBRUARY 17, 2011

Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. Mutually beneficial pitches are always more like to get read and written about on their blog. Meeting your fans, customers, etc. Connect with HubSpot :

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

JANUARY 30, 2012

That's why more and more marketers are turning to hiring an employee dedicated solely to blogging in order to keep their blog fed with top-notch content on a consistent basis. Luckily, we've hired more than one blogger in our day. Have they done their homework about your business? Writing Ability. Company Knowledge.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Hubspot

JULY 9, 2012

People understand the importance of blogging, but finding the time to do so on a consistent basis seems unimaginable. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Blog writing is integral to a good inbound marketing strategy.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

NOVEMBER 1, 2010

Starting to feel the daily grind of blogging? If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. Author: Paul Williams on MarketingProfs Daily Fix Blog. Webinar: Advanced Business Blogging.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Hubspot

AUGUST 9, 2011

Maintain an Active Business Blog: Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Connect with HubSpot : It's no surprise that they all have to do with content creation.

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

DECEMBER 23, 2012

So Come All Ye Bloggers ! Don’t overlook Twitter as a way to attract customers to your business! The Business Blog Editorial Calendar Every Marketer Needs. Savvy business bloggers know that consistent, frequent blogging is critical to online marketing success. Happy holidays, from HubSpot!

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. A post on your company blog will go out to all your subscribers. Webinar: Blogging for Business.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Use HubSpot’s Link Grader.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

AUGUST 11, 2011

Most blogs have contact information somewhere on the page or social media icons for you to contact them via Twitter, Facebook, or LinkedIn. There is nothing worse to a blogger than a blind pitch. Did you ask friends, family members, colleagues, business partners, or evangelical customers with a website for a link yet?

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

FEBRUARY 1, 2011

Use this model and define a strategic order for how you publish your content online. Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Employ this same resilience with your blogging and social media efforts. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. First of all, make sure your blog resides on a subdomain or subdirectory of your website. For example, blog.hubspot.com or hubspot.com/blog.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28