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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. Listen and Respond on Social Media.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. However, compared to other channels, the potential of blogging is still under-realized. Here is a multi-channel approach to promotion.

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5 Ways To Develop Your B2B Brand

Zoominfo

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Developing A Channel Strategy. Most of the time, people find your brand through your website or social media.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. Many advocates have developed sizable followings on social media. And rightly so.

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How to Become a Successful Social Media Consultant

Sprout Social

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.