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| Page 1 of 26 | Previous | Next | BIZNOLOGY JULY 3, 2012  The bloggers are the victims of bad blogger outreach I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. That said, these bloggers are the victims. Totally! | BIZNOLOGY APRIL 23, 2013  Blogger outreach is more PR than social media 'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. | | | | | |
| BIZNOLOGY SEPTEMBER 20, 2011  How NOT to pitch a blogger Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways. Bloggers did not fall of a turnip truck. | BIZNOLOGY NOVEMBER 29, 2011 The art of writing the perfect blogger pitch Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. | WEBBIQUITY DECEMBER 6, 2010  How PR and Social Media Can Work Together Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. | BIZNOLOGY JUNE 26, 2012  Blogger outreach is earned media PR, isn’t it? My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. am an “earned media” social media marketer. may well be mistaken. ” (Wikipedia). | | | | | | | |
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BIZNOLOGY | TUESDAY, SEPTEMBER 13, 2011  Blogger outreach is scary
Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. It is a case of the abuser blaming the victim, the blogger. Image via Wikipedia. MORE >> -
B2BBLOGGERS | TUESDAY, MAY 22, 2012  25 Awesome LinkedIn Tips for B2B
In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. Keep things current: As with any social media effort, it’s of vital importance that you keep information up-to-date. B2B BloggerShanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy. MORE >> -
B2BBLOGGERS | THURSDAY, MAY 10, 2012  25 Awesome Twitter Tips
Be willing to learn: Twitter is about more than promoting your business—it’s also a great place to learn from experts in marketing, social media and your specific industry. B2B BloggerLast week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. Sure, it makes sense for restaurants and retail shops, but where is the value for makers of safety hand gloves or fire resistant clothing ? All it takes is a little creativity. CONTENT. MORE >> -
BIZNOLOGY | TUESDAY, FEBRUARY 28, 2012  The Quantum Mechanics of Blogger Outreach
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is to reach out blogger by blogger, with each pitch being lovingly and relevantly written in series over time after investing months of time, previous to actually initiating a pitch, becoming best friends. Image via Wikipedia. All at once. MORE >> -
BIZNOLOGY | FRIDAY, JUNE 29, 2012  Why you shouldn’t bring your social media (completely) in-house
really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal. While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. For most companies, one would generally need to rehire everyone in a company to make certain they’re died-in-the-wool social media passion players with exceptional communications, empathy, and writing skills. To me, Zappos is the unicorn of social media-brought-internal success stories. MORE >>
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