B2B Marketing Traction

JANUARY 15, 2015

At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend? Manufacturing CEO.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

JANUARY 13, 2016

” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Without a plan, your marketing may require a lot of re-work. With a plan, there is less need for costly re-work. But, one-time pricing is usually much higher than on-going client work. We know what to do!

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. eNewsletters, 3.) case studies.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JUNE 23, 2014

Identify a variety of ways to communicate with your customers and let them choose what works for them. Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. Your website and blog post headlines matter!

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

MAY 2, 2014

I am a CMO who has worked with CIOs my entire career. In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap. This is just one of many articles and blog posts calling for increased cooperation between the two executive roles.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JUNE 20, 2014

With today’s open source technologies, costs have come down and website owners can more easily update their site, making text changes, adding blog posts and even adding pages. We make sure all the features work and all pages are consistent. But we’ve seen open source websites go terribly wrong.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. That being said, what DOES work now for SEO (search engine optimization)? Guest Blogging For Links? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. Continue what works and add new tactics in a measured way. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. Instagram and Pinterest have had very high adoption by individuals when they got started.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 11, 2014

It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. Make your message brief yet compelling. Contact New Incite today.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. and who knows?

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. Here are __ critical factors beyond making sure everything on your website works and there are no broken links (that should be a given). Make sure your blog posts and articles have depth as well.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

APRIL 1, 2013

What’s the best way to work with these marketers? I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. The Myopic Marketer ; 2.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 21, 2012

In this blog post I’ll outline the pros and cons of outsourcing marketing. Read my blog post, How to Get More Creative with Your Marketing for more detail.). This probably means you will have to manage marketing in a planned and systematic way, and schedule calls, meetings and working sessions in advance.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

OCTOBER 2, 2015

They work! ). Google changed its algorithms to favor quality content in the form of long blog posts. If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Studies show that people work very well with visual management tools such as the one page marketing plan.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

AUGUST 31, 2011

A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? All that activity, content, conversation point back to your website and blog. You post relevant documents, images, videos on content-sharing sites.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

AUGUST 16, 2013

which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. Your SEO vendor doesn’t designate that their services are done as “work for hire.” Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

OCTOBER 31, 2014

Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?’ In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. ’ Is the Wrong Question.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

AUGUST 28, 2015

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. I don’t have anything against Burger King or for McDonalds (although I did blog about a great, transparent campaign by McDonald’s in Canada). Photo by Razor512 on Flickr.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Blog entries – when you hit the “Publish” button on a new blog entry, the title, link to the entry and a photo from the blog can auto-feed into your wall through the app NetworkedBlogs.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

MARCH 5, 2013

In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. This blog post defines the myopic marketers and suggests ways to manage this marketing personality type. Three that I identified are 1.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

OCTOBER 24, 2014

TC North for using the phrase, “raise all boats” in his recent blog post about Peyton Manning. They work long hours. Employees are motivated and take more pride in their work. Who knows – they may share the creative work from the campaign with others they know and help spread the word! “Got Milk?”

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

JANUARY 19, 2015

I know Terry from my work on the board of the Association for Strategic Planning. A featured article related to your work, product or services. Your top 3 blog posts, videos, slide decks, or other content published since the last issue. He’s smart and creative, and I enjoy reading his news. A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

FEBRUARY 27, 2015

I’ve been blogging about it since 2010. I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing. If it’s still working, keep executing. Contact Jennifer Beever at New Incite today.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

MARCH 14, 2014

This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. There are variations on the definition for this acronym, including “relevant” for R and many others – see PMP Duncan Haughey’s blog post SMART Goals for more variations. Take business blogs, for example. One Page Marketing Plan.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. Is everyone working together to achieve strategic goals?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

APRIL 24, 2014

I blogged about endorsements several times when it was introduced, because I believed it was too easy for people to endorse you for skills you don’t really have ( Are LinkedIn Endorsements Too Easy? I also work with individuals to optimize their profiles, so they and you don’t have to figure it out! LinkedIn'

Linkedin 100

Linkedin Profiling Training Video Marketing 100

B2B Marketing Traction

MARCH 27, 2013

In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. Your work in loading the social sharing stratosphere with great content and messages will pay off. When you let go, others will share your brand. Where will others share your brand?

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

MARCH 21, 2013

They may have guest-posted blogs on questionable sites. They may have comments on other blogs, with spammy links to your site. Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

OCTOBER 25, 2012

This issue has especially reared its ugly head now that blogs have been proven to get great results for online marketing. Last I heard, the blog abandonment rate was 95%.) Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. Are you great in front of a crowd?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. There are great tools that help you populate social media platforms automatically when you publish a message or blog entry.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

NOVEMBER 1, 2012

See Erno Hannink’s blog post, Someone created a Facebook business page with my business name and it wasn’t me , to get more ideas on how to handle this. Keep in mind that some may have been created when well-intentioned employees set up their personal profiles and said they worked for your company.

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. We may be part of the problem, not working on a solution. Consultants are usually hired to work on a solution. For example, I worked with a non-profit a couple of years ago. I get to choose with whom I work.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100