Martech

SEPTEMBER 11, 2023

Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes. Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. What is genAI exactly?

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads.

Adwords 121

Adwords PPC Paid Search Agency Google 121

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? And why do I need it now? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Image source: [link].

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

ClearVoice

JANUARY 8, 2024

But with the marketing landscape becoming more competitive and dynamic, equally as important as setting goals and sticking to them is the ability to pivot as the need arises. But why should you regularly revisit your marketing goals? Reallocate budgets, time, and personnel to campaigns or initiatives that prove the most effective.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. It doesn’t matter whether you want to raise awareness, generate leads, or make sales. After all, pages of information won’t do you any good if you don’t know what to look for.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. What Is Internet Marketing? Search engine optimization (SEO) is the first aspect of internet marketing that you need to master. . #1

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brightedge

APRIL 7, 2020

Businesses that know how to adjust to the changing marketplace will not only strengthen themselves now, but also set themselves up for success in the future. Why should brands care about SEO during the coronavirus? Why should brands care about SEO during the coronavirus? Create targeted content to attract new users.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. So, I did keyword research to figure out what the target audience wanted to read about. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. What is our budget and how does it forecast across the year? As you can see, the question goes much further than a simple weekly budget report.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

nDash

JANUARY 21, 2021

You want to build an authentic brand and you don’t shy away from responsibility. Sound like you? We’re looking for a person who’s willing to work hands-on to execute a marketing strategy they help us define. Awareness : Bylines, guest blog posts, online reviews, PR, and events. Your Responsibilities.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Adobe Experience Cloud Blog

JULY 3, 2017

Where do you start, and which metrics should you focus on? What is your true north? I’ll then wrap up with some actionable techniques you can use to optimize your results. It all starts with what I categorize as “traffic-driven metrics.” Impressions: This shows you how many times your ads have been served.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Vidyard

FEBRUARY 19, 2020

By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Contents 1. What is a Case Study Video? What are the Benefits of Case Study Videos? Where to Use Case Study Videos 6. 3 of the Best Case Study Videos to Inspire You 6.1

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Go Beyond SEO

AUGUST 16, 2018

Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Actually, goals are directly related to the structure of your PPC campaigns, making them especially important. What is it you want to achieve? Are you trying to generate leads or increase revenue?

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO. Google hates cheating. I don’t know why.

Domain 149

Domain Keywords Optimization SEO 149

Atomic Reach

MARCH 18, 2019

Did you know that 46% of Americans start their morning with unlocking their phones and checking notifications? What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. As you might expect, the answer to that question is more complicated than a simple yes or no. They may understand the importance of marketing data, but they know creativity breeds success that can’t be found in spreadsheets and reports.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

KoMarketing Associates

DECEMBER 19, 2013

It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Go Beyond SEO

AUGUST 16, 2018

Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Actually, goals are directly related to the structure of your PPC campaigns, making them especially important. What is it you want to achieve? Are you trying to generate leads or increase revenue?

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. That’s exactly what this post is going to help you with.

Keywords 103

Keywords Research SEO Lead Scoring 103

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thinking guest posting is about quantity, not quality. Forgetting Facebook.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Hubspot

MAY 29, 2019

While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot has several tools to help you grow your business, no matter what stage you're at. HubSpot Marketing.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Hubspot

DECEMBER 22, 2020

It's important to understand the intent behind search terms, because you want to avoid keyword traps. This is why Google has become a modern day casino for advertisers. You need to study the search results closely if you want to master the art of understanding keyword intent. For the record, I don't agree.).

PPC 101

PPC Work Management SEO Top of Funnel 101

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . Knowing who’s actually got the goods to share and is worth following isn’t always easy. Check them out and make sure you follow them on social media for the latest tips. .

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Those factors are: • Providing relevant, useful and original content.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

seo.co

AUGUST 20, 2020

Table of Contents. + How to Make Use of SERPs. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). But what exactly is an SERP, and how can you use an SERP to your advantage? Conclusion.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Bannerflow

DECEMBER 9, 2020

Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? What 2021 online advertising trends will we be considering? So how should we continue in 2021?

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

BenchmarkONE

AUGUST 18, 2021

Every other function and activity exists to keep these aspects content and thriving. Using the terms ‘lead’ and ‘prospect’ interchangeably defeats their purpose. There are important differences between the two, including why they’re both important, how to convert leads into prospects, and why you need to start doing this immediately.

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

Atomic Reach

JANUARY 21, 2019

They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. So we ask, is content creation actually challenging? Content Distribution.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Huptech Web

OCTOBER 7, 2022

Table Of Contents. What Is eCommerce PPC Management? Run A Test Campaign. Find Out Who’s Going To Work For You. If you’re probably reading this blog article, you know the potential of Pay Per Click (PPC) advertising to boost your online sales. What Is eCommerce PPC Management?

PPC 52

PPC Advertising Agencies Paid Search Agency eCommerce 52