Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. To top it off, Bing’s search results have always been even more visual, showing carousels, video thumbnails and more.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Webbiquity

AUGUST 26, 2021

With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Webbiquity

APRIL 18, 2023

Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

FEBRUARY 20, 2023

These rates represent the percentage of converted users among the total number of visitors to your content page. To learn more about the importance of attention-grabbing headlines , enjoy the short video below. Video Source: Khattak Know Your Audience Knowing your audience is key to creating content that converts. No problem.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. Enjoy the short video below to learn more about the importance of link building. Video Source: Yoast. Loyal audiences require content calendars dedicated to valuable blog topics. We like to call that “love at first site”.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

FunnelEnvy

DECEMBER 26, 2023

If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. However, many B2B websites suffer from poorly designed landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

MAY 24, 2023

As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. Key Takeaways: Advanced Google search involves using unique search operators or on-page buttons and links to refine your search. These functions let you search for pages with a particular word in the URL or page title.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Vidyard

MAY 1, 2014

A high-conversion landing page can be the difference between your business thriving and, well, going out of business. That said, our current 140-character, six-second video culture doesn’t make it easy. Here are three things you need to know to increase your landing page conversions with an explainer video.

Landing Pages 51

Landing Pages Video Marketing Conversion Tips 51

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. Video Editing. Click here.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Directive Agency

JULY 20, 2018

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Click on it… You’re able to scroll through any specific point of the video that way. Here is the video abo ve in blog format. We’ve talked a lot about the top part of the page, right?

Landing Pages 40

Landing Pages Service Video Marketing Marketing Proposals 40

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. How do you use Facebook Live to promote your latest blog post?

Social Media 167

Social Media Promotion Media Content 167

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Vidyard

FEBRUARY 26, 2016

Here’s what I mean: You know that video is an incredibly engaging and converting medium. You use it on your website, campaign emails, and you probably know it’s great for landing pages too; after all, video on landing pages can increase conversion by over 80%! Want to see what I mean?

Landing Pages 50

Landing Pages Rules Video Marketing Examples 50

Vidyard

MARCH 6, 2015

Concerned that your latest landing page is more of a launching off page? Don’t worry, I’ve got a great way to help you turn landing page visitors into actual customers. Drum roll please…It’s time to use video! Here’s how to convert using video and landing page optimization: 1.

Landing Pages 51

Landing Pages Video Marketing Optimization Buzz 51

Top Rank Marketing

APRIL 18, 2024

These tools make it easy to record multiple people in different locations, consolidate their audio, and produce audio and video. Create a page with an embedded player for all the episodes, then give each episode its own landing page with guest bios and a full transcript. But don’t overlook the potential for it to be more.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

DivvyHQ

AUGUST 23, 2023

What's the purpose of your blog content? For many companies, the blog is designed to educate, inform, or entertain. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Play at least 50% of a product video. However, only a very small percentage of these users went to the home page of the Google Merchandise Store.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Watch a video to learn more.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Heinz Marketing

AUGUST 8, 2020

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand. What better, cheaper way than your own blog? How to Create Video Landing Pages That Convert. A step by step guide to make sure your video landing pages are driving conversions. Thanks for your insight, Sharon Ernst.

Trade Show 125

Trade Show Copywriting Landing Pages B2B 125

Go Beyond SEO

APRIL 23, 2024

If you landed here seeking lead generation services – Contact us here ! By improving your website’s visibility on search engine result pages (SERPs), you can attract more organic traffic and potential customers. Create compelling ad copies, use eye-catching visuals, and optimize your landing pages to maximize conversions.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Martech

JUNE 23, 2023

You or your admin can learn more in this video or sign up for this educational event. Learn how it works in this video. Watch a video about the release. Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Convert

JANUARY 16, 2019

Landing pages are of critical importance to your marketing efforts because for many members of your audience, it will be the “last stop” on their journey before they take your next desired action.

Landing Pages 63

Landing Pages Video Marketing Content Marketing 63

SocialPilot

JANUARY 21, 2024

But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. “He’s first-generation Jamaican. Virgin Islands.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Stevens & Tate

NOVEMBER 13, 2022

Video is a vital piece to your marketing puzzle, especially when it comes to helping prospective home buyers visualize their future home. Whether you’re in the custom home market or not, video content is a great way to help your clients better understand what it is you do and what makes you unique. Optimized Landing Pages.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Unbounce

NOVEMBER 14, 2021

This blog post will teach you five foolproof digital marketing practices to get new customers. One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. But content isn’t just limited to blog posts.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Lead Forensics

APRIL 3, 2024

To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. Creating a lead magnet that is directly relevant to your blog post can more than double your opt-in conversion rate. This page should also include the form that people have to fill in to be able to download it.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Ranking 52

seo.co

APRIL 6, 2021

Ads have the stigma of being seen as pushy or salesy, so instead, producing blogs, social media posts , and emails that engage with users on a real level are becoming more prevalent. Trying to fit a blog into an Instagram post won’t have much success. This is why content is so important. The next biggest platform is Twitter.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96