ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Heck, not all marketing people are content people. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

OCTOBER 15, 2019

and little budget, so it’s essential to judiciously optimize the use of both. With that essential groundwork in place, here’s how to start telling the story of your innovative new product or service. When people are passionate about an idea, they typically want to tell everyone about it, in great detail.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. If you work in PR, you don't need me to tell you it's a hard field to get started in. From Media Royalty, Career Advice for PR Pros in the Margins.

PR 76

PR Paid Content Public Relations Paid Search Agency 76

KoMarketing Associates

APRIL 7, 2021

But it shows no signs of slowing down as the pandemic wanes. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. 2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether you’re an expert in your field or someone with a compelling story to tell, the power of radio and podcasts lies in their ability to amplify your message. These stories don’t need to be elaborate.

PR 52

PR Public Relations Broadcasting Case Study 52

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. When developing a MAT Release, a thoughtful tone helps you construct a story that connects with readers’ hearts and minds. Finally, go on a competitor’s site and review news and blogs. Be a sleuth.

Media 122

Media PR Paid Search Agency Distribution 122

Salesforce Marketing Cloud

MAY 5, 2022

Now it’s time for the fun part: telling the world about this new innovation with a product launch. Launches are an opportunity to tell a compelling story about your product, not just about its functionality but also the impact it will have on people. A passionate and relevant story builds trust with your core audience.

Product 98

Product Work Management Case Studies Marketing Management 98

Martech

JUNE 26, 2023

The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. Calian VP of marketing and alliances, Salim Gheewalla, is passionate about story-driven tech event marketing and creating meaningful and memorable experiences for viewers and attendees.

Event Marketing 103

Event Marketing Paid Search Agency Marketing Management Storytelling 103

sagefrog

NOVEMBER 14, 2023

It shows your audience that you care about the details and don’t cut corners. Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. Color Palettes: Color evokes emotion and inspires action.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Animalz blog

JUNE 28, 2023

Before Sacra, that landscape looked like this: YouTubers and Substackers who tell some story but lack rigorous analysis or data. Picture a thumbnail photo of a Tesla in space with some Gen Z guy telling you to buy shares of Tesla now,” says Jan-Erik.) Take an ounce of business analysis.

Research 68

Research Startups Comparison Storytelling 68

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. And there’s nothing wrong with this approach! Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content.

Link Building 103

Link Building Work Management Marketing Management Service 103

Walker Sands

OCTOBER 19, 2022

Continuing our media insights blog series , I caught up with Melissa Daniels from Modern Retail to discuss some best practices for PR professionals, from pitch style and subject lines to embargos and exclusives. Tell me a little bit about your background and how you became a senior reporter at Modern Retail.

Media 52

Media PR Work Management Press 52

Brandpoint

SEPTEMBER 2, 2022

In a blog post from earlier this year , I talked about how businesses have an opportunity to be a societal unifier in the midst of division, how businesses need to respond to the call for more societal involvement and the importance of corporate social responsibility. What do consumers value?

Transparency 96

Transparency Brand Identity Branding Ad Building 96

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen. .

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch?

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Brandpoint

OCTOBER 2, 2019

” What an origin story! What strategies do you use to break down complicated subject matter to create content that builds human connection? Her resume also includes high-level social media positions at Merkle and eBay, as well as a Guinness Book of World Records title. We do this a lot with very short explainer videos.

Research 107

Research Ad Building Storytelling Content 107

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Guest post by Steve Hill. This year, 38% of marketers are predicted to invest anywhere between £17,994.25 The short answer: definitely.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Sprout Social

APRIL 26, 2022

The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. It goes without saying that the world of work has changed. Remote work is in, and the days of the invisible C-suite are out. and how to get started. Any recommendations?

Webinar Metrics 86

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 86

Brandpoint

JUNE 23, 2021

Below we’ll go through just a few, with some added context and some wonderful quotes from Rachel on how to best use Brandpoint to ensure your client’s elation. This is not just a story about how Brandpoint helps clients. Testing Made Easier. As most communications experts know, messaging is a constant evolution. Rachel says it best.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.

Press 101

Press Distribution PR Public Relations 101

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

flux.la

DECEMBER 4, 2020

Indeed, even huge companies like Facebook have seen how revolutionary VR is and have invested their resources in creating thinner and lighter VR headsets that can be used for hours on end. As VR use becomes more widespread, advertisers see this as an opportunity to help their clients gain relevancy and exposure.

Paid Search Agency 52

Paid Search Agency eCommerce Storytelling PR 52

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. How to Use Social Proof to Your Advantage. Regardless of the method you use to establish social proof, it’s crucial to do it early in the process. Source: Brakes To You.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Adobe Experience Cloud Blog

JANUARY 9, 2018

Sales teams need them to show proof to their prospects. In this blog, I’ll show you 6 common mistakes companies make with their case studies before writing even begins. Commonly, when you reach out to set up an interview, the customer might rush to loop in a marketing, brand, or PR spokesperson to speak with you.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t.

PR 97

PR Public Relations Work Management Media 97

Adobe Experience Cloud Blog

JUNE 15, 2017

From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”. Disclaimer: I have zero authority to be telling you this.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

ClearVoice

APRIL 27, 2021

In his book, Blink , Malcolm Gladwell describes the benefits and beauty of ‘thin-slicing,’ which he defines as a skill used by writers to sift through vast databases of information in order to produce a write-up that is digestible and motivating for readers. This will hopefully inspire readers to make changes.

Copywriting 105

Copywriting Tips Trigger Marketing Trust Marketing 105

Bluetext

JUNE 2, 2023

Attention is an increasingly precious resource in this age of constant stimulation, so grabbing hold of it and keeping it is paramount for any PR professional trying to get a message out into the world. Alright, that may be slightly overdramatic. But it got you to keep reading the next few sentences, didn’t it?

PR 26

PR Press Conference Customer Surveys 26

DemandBase

JULY 2, 2020

And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Reading allows us to stand on the shoulders of giants. Reading allows us to stand on the shoulders of giants.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. Let’s jump right into it. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. See what I did there? Crisis management.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

ClearVoice

JUNE 22, 2021

Here are just a few of the reasons you might use links: Source attribution. Here are just a few of the reasons you might use links: Source attribution. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. Why do you need links?

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Adobe Experience Cloud Blog

DECEMBER 4, 2018

This goes far beyond needs and pains but delves deep into their psyche to understand the emotional drivers of purchase and use. This goes far beyond needs and pains but delves deep into their psyche to understand the emotional drivers of purchase and use. It’s not a simple answer, and that’s likely what has led to the confusion.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

Hubspot

SEPTEMBER 18, 2018

While this definition is pretty specific, stories actually resemble a variety of things. This graphic from ReferralCandy helps outline what stories are and are not. Because stories are a universal language that everyone — regardless of dialect, hometown, or heritage — can understand. Why Do We Tell Stories?

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101