Marketing Insider Group

DECEMBER 23, 2013

Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. What Is The Future of Content Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Webbiquity

AUGUST 2, 2018

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The reason? And if they do, it’ll mostly be for all the wrong reasons. The 1992 U.S.

Social Media 142

Social Media Media Marketing Management Allocation 142

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. So I thought I would try and provide an overview and some additional thoughts of my own to help answer: What is Big Content? Going Long On Content.

Content 100

Content Gartner Barriers Paid Search Agency 100

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. So, what exactly is it?

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. In short, companies who aren’t effectively leveraging their sales and marketing data face a very real, relatively imminent risk of getting left far behind their competitors.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

B2B Marketing Directions

SEPTEMBER 29, 2019

In 2013, Scott Brinker, Hubspot's VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog , published a post that introduced Martec's Law. The rapid development of marketing technology is well documented. And it's clear that this problem extends far beyond marketing.

Paid Search Agency 49

Paid Search Agency Companies Digital Transformation Ethics 49

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. So if you’re working in the industry, don’t circulate that resume just yet. We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Hubspot

MAY 24, 2019

If you haven't optimized your business for "near me" and voice-activated local searches, it's time you consider doing so. Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source. Top 'Near Me' Query Categories. trillion in local sales. The Rise of "Near Me" Searches. Image Source.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

ANNUITAS

MARCH 11, 2014

I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. So I'm doing it now. The Benefits of Business Blogs for Marketing. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 7, 2019

If so, I'm guessing you've listened to a podcast or two. The podcasting industry has continuously grown since 2013. Here, you'll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. You're not alone. According to Infinite Dial , U.S.

Cost Per Thousand 75

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 75

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. B2B marketers’ collective love affair with thought leadership knows no bounds. But should it be? Image attribution: Juil Yoon.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

EMagine B2B Blog

MAY 7, 2015

In a recent blog post of mine we saw how the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new generic top-level domains (gTLDs) back in 2013. What this means for marketers is that we are no longer limited to the traditional gTLDs such as.com,net, and. or “SEO.ninja.”

Domain 40

Domain Landing Pages Internet Marketing B2B Marketing 40

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Contently

JUNE 27, 2016

So wrote Randy Dotinga, the outgoing two-term board president of the American Society of Journalists and Authors (ASJA), in his post-mortem “Exit Report: A Better ASJA, But More to Do.” ASJA is a membership organization known for representing the top echelon of freelance writers. Otherwise, we risk extinction.”.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Optinmonster

MAY 25, 2020

So after a few back and forth emails, we finally get to the root of the question. What are the top 5 benefits of using OptinMonster? By the end of this post, we’ll help you figure out if it lives up to the hype and is worth the price. OptinMonster is the world’s #1 conversion optimization toolkit on the market.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

But, you may not realize there are lots of big name Marketers at the event. They are book authors, analysts, top bloggers, world-renowened speakers, and more. Check out who I’ve spotted so far: (If their session still has space, you can click register to save your spot – though you must sign into the Dreamforce portal.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. Snapchat to Facebook: "I'm sorry that you're so jealous of me, but I can't help it that I'm popular." Our team weighs in -- listen below: What Is Facebook Stories?

Facebook 76

Facebook Curation First-Mover Advantage Social Networks 76

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Casie Gillette.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

BuzzSumo

JANUARY 5, 2016

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. We are also profitable, so overall it was a successful first financial year. We were lucky to launch a content marketing tool as adblocking grew and businesses focused more than ever on content to engage with their audiences.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

ConvertKit

MARCH 25, 2020

It's no wonder, then, that so many online creators are turning to video content for their marketing. A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. It looks like so much fun, it's too bad they don't offer camps for adults.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hinge Marketing

JANUARY 26, 2016

Each cohort has a unique view of and approach to the workplace, so it makes sense that they engage in business development differently. Growing up in a post-war era, they are committed, hard working and responsible. For them, referrals and personal relationships are the only type of marketing. Note: I am a proud Gen-X member. ).

Business 48

Business Peer-to-peer Work Management Webinar Metrics 48

LEADership

SEPTEMBER 5, 2013

Knee jerk reactions to negative social media conversations, over-the-top celebrations on social networks, spike and fall patterns on your social properties; none of these will deliver long term results. It’s easy to position your company or your top executives as thought leaders on your own website, blog and other social profiles.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. So here goes nothing. So here goes nothing. The release of Google+ Local.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. In which case, it would go viral. We are a lazy bunch. Did I already say that?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

JULY 14, 2013

and you''ve got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing. To help make sense of the ever-changing world of inbound marketing, we compiled the top stories of the week with some quick takeaways for you. Marketers, let''s get pumped!

Emarketing 28

Emarketing Google Social Networks Buyer Personas 28

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy. So you are probably wondering….

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 29, 2014

This post originally appeared on Inbound Insiders , a new section of Inbound Hub. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. To read more content like this, subscribe to the Inbound Insiders section.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

OCTOBER 1, 2013

American Airlines (@AmericanAir) September 12, 2013. I needed to change my reservation so that I could fly from Los Angeles to San Francisco before returning to Boston. I needed to change my reservation so that I could fly from Los Angeles to San Francisco before returning to Boston. So, I took to Twitter then, too.

Work Management 28

Work Management Social Media Marketing Management Media 28

Convince & Convert

AUGUST 2, 2012

I am Jay Baer from Convince & Convert, joined as always by my pal, CEO of data-driven social media marketing software company Argyle Social, Mr. Eric Boggs. This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

MARCH 2, 2015

How did they become so darn well-known? As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." So I guess that means everybody wins!

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28