Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). What is Google Analytics 4? Simply put, it’s many of the same tools and elements of reporting on data we saw in Universal Analytics. Never fear!

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

QuanticMind

JUNE 6, 2023

Of the many elements that your ad needs to contain, the call to action (or CTA) is one of the most important. It needs to cut through the noise of the thousands of other ads that vie for a consumer’s attention, so it has to be memorable. The action you want them to take should be spelled out clearly right on the landing page.

Practices 52

Practices Conversion Best Practices Landing Pages 52

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

ANNUITAS

MAY 28, 2020

It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. But he didn’t just present these ideas in a blog post. You can read the full recommendation here , but to summarize, Scott recommended reallocating budget away from live events and into some of the highest performing channels.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Real-Time Personalized Videos 4. DoubleDutch Supercharges Event Invites 7.3 Contents 1. What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? Instead of testing different elements, think backwards: Start testing what you can remove. What can you cut from: landing pages. You wanted to increase conversion rates. Of course not.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Trade Press Services

SEPTEMBER 4, 2023

Selecting the right topic also guarantees that your webinar content will contain relevant information that stimulates conversation and offers long-standing, actionable insights after the event. A similar effect, however, can be achieved through a targeted explainer video , article or blog. Define your objectives.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Do we need to do the same thing all overall again? And that was a lot of work and stressful.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

ClearVoice

MARCH 31, 2020

“The future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, web, and social networks. Companies need to join the conversation.”. What we can learn from Salesforce CEO Marc Benioff is that we need to meet our customers wherever they are if we truly want to engage.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

KoMarketing Associates

OCTOBER 23, 2018

Every landing page, every micro-conversion – all of it. Not only will this immediately give you an across-the-board win on every possible test or problem on your list, but it will also make all your tests take less time. Want to optimize your optimization efforts? Most marketers do. Get picky about what you test.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Directive Agency

SEPTEMBER 12, 2023

It’s like having a digital billboard on the virtual highway of search results, always ready to capture the attention of those who need what you offer. Mistake 1: Scaling the Unscalable Many B2B companies have growth goals that keep rising, and oftentimes, that means marketers need to increase ad spend with it.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. How do you get people to come to your event? Ready to maximize the ROI for your next event? Just kidding.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Optinmonster

FEBRUARY 27, 2023

You’d be much more likely to invite them to sit, offer a snack or beverage, or ask whether they need anything to be comfortable. This welcome campaign helps drive over 1800 new subscribers for Human Food Bar every month. This welcome campaign helps drive over 1800 new subscribers for Human Food Bar every month.

Examples 72

Examples Intent Click Rate eCommerce 72

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Circle Studio

NOVEMBER 23, 2021

In today’s shifting, cluttered and unpredictable marketing landscape, leaders across every industry are trying to determine the best path for growth. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Here’s a list of five macro B2B marketing trends to watch in 2022.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Velocity Partners

OCTOBER 18, 2023

So if you’re fishing for salmon on a river, which you generally are, then you need a fly that’s so flamboyant that it appeals to more than the salmon’s hunger; it has to pique their curiosity.” The existing format is broken, <Name> Every B2B marketer knows how to write a nurture email. “Is the humble email dead?”

Copywriting 73

Copywriting Top of Funnel Cross-Selling ABM 73

MKT1

JUNE 5, 2023

And I recognize that you need to build loops, so existing customers help you get new customers. This funnel mapping process is one of the key foundational elements of your growth strategy. We now have an events & courses page on our website, for more details on all these events, check it out.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Scoop.it

MAY 20, 2020

Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. You can use it to share: Your blog posts, videos, and other original content. Here are some common email newsletter goals to inspire you: Drive traffic to a landing page. Promote a blog post series. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Optinmonster

FEBRUARY 27, 2023

You’d be much more likely to invite them to sit, offer a snack or beverage, or ask whether they need anything to be comfortable. This welcome campaign helps drive over 1800 new subscribers for Human Food Bar every month. This welcome campaign helps drive over 1800 new subscribers for Human Food Bar every month.

Examples 52

Examples Intent Click Rate eCommerce 52

SmartBug Media

JUNE 11, 2021

Plus, many long-standing institutions grapple with the need to please stakeholders by upholding traditional marketing tactics that are considered “tried and true.”. Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Adobe Experience Cloud Blog

JANUARY 29, 2018

From day one you need to have a long-term strategy. Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. There was a record 5.7

Tips 134

Tips Planning Business Paid Search Agency 134

ConvertKit

JULY 15, 2020

” The numbers don't lie—Instagram Stories and polls have never been more popular— over 500 million Instagram users are now using Stories every day. Over 60% of businesses on Instagram Stories use interactive Stickers like hashtags , @mentions, or polls every month. 3 types of polls you can use in Instagram Stories.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Outgrow

MARCH 22, 2021

Example: email clicks, blog subscription, quiz participation, newsletter signup, video play, visit the pricing page, etc. To understand macro and micro conversions better, you need to understand the roadmap that users follow while making an online purchase. Navigate to the category pages (eg. View sub-category pages (eg.

Marketing Analytics Tools 52

Marketing Analytics Tools Conversion Conversion Rate Top of Funnel 52

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. NOTE: Powerhouse Pass Attendees will have access to the INBOUND 2021 virtual event platform for 1 year from today to rewatch any session on-demand. Another year, another INBOUND. Sales Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

ConvertKit

OCTOBER 22, 2019

Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start. And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

ConvertKit

DECEMBER 1, 2021

Your brain needs to feel safe, because it’s not like you’re going to paint a picture while you’re running from a bear.”. You don’t need to add a 12-step method for it to work—just enough to give you room to breathe. When you first launch your creative business, it can feel like you’ve finally escaped the 9-5 grind.

Creativity 82

Creativity Template Top of Funnel Landing Pages 82

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

BenchmarkONE

MARCH 26, 2020

We’ve talked about them frequently on our blog. Also, consider whether you’ll need assistance in setup and during the big event, too. . Also, consider whether you’ll need assistance in setup and during the big event, too. . While that may be standard, that isn’t exactly how you have to do it every time.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

Televerde

NOVEMBER 16, 2020

Even buyers and customers in the same organization have diverse needs and expectations. Even buyers and customers in the same organization have diverse needs and expectations. Ask yourself, does it answer every question a lead might have, or do they need to contact my sales team? Buyers aren’t a monolith.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Paid Search Agency Terms and Conditions 52

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. Her travel blog’s income crashed to zero. Monica needed an alternative solution.

Communities 76

Communities Newsletter Blogger Landing Pages 76