Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Campaign-based tracking tags group all of the content from one campaign in your analytics.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

ATAK Interactive

MARCH 20, 2018

Having Messy URLs. Keep your URLs as clean and concise as possible to help improve SEO rankings and user experience. Some blog visual editors, like WordPress, automatically pull in the title or first line of the blog post into the URL field. Forgetting to Include Title Tags and Meta Tags.

SEO 90

SEO Lead Scoring Lead Ranking Tagging 90

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ).

Twitter 100

Twitter Web 2.0 B2B Conference 100

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. The first is heat maps, which track where visitors click on your site.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

ATAK Interactive

MARCH 20, 2018

Having Messy URLs. Keep your URLs as clean and concise as possible to help improve SEO rankings and user experience. Some blog visual editors, like WordPress, automatically pull in the title or first line of the blog post into the URL field. Forgetting to Include Title Tags and Meta Tags.

SEO 60

SEO Lead Scoring Lead Ranking Tagging 60

ATAK Interactive

MARCH 20, 2018

Having Messy URLs. Keep your URLs as clean and concise as possible to help improve SEO rankings and user experience. Some blog visual editors, like WordPress, automatically pull in the title or first line of the blog post into the URL field. Forgetting to Include Title Tags and Meta Tags.

SEO 60

SEO Lead Scoring Lead Ranking Tagging 60

ATAK Interactive

MARCH 20, 2018

Having Messy URLs. Keep your URLs as clean and concise as possible to help improve SEO rankings and user experience. Some blog visual editors, like WordPress, automatically pull in the title or first line of the blog post into the URL field. Forgetting to Include Title Tags and Meta Tags.

SEO 60

SEO Lead Scoring Lead Ranking Tagging 60

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Content Marketing Institute

FEBRUARY 15, 2018

The condensed content audit is a shortened form of the traditional content audit. Label each column with the data point, including: URL. Screaming Frog can do the inventory legwork by automatically crawling your website to collect URLs (along with title tags and title tag length, which you may or may not need).

Marketing Analytics Tools 106

Marketing Analytics Tools Content Lead Scoring Lead Ranking 106

Sprout Social

JANUARY 18, 2017

If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. There are a few basic categories for these tags. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. Enter UTM URL builders.

ROI 81

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 81

Ontraport

FEBRUARY 12, 2020

When a lead or customer visits your unique page, you’ll know exactly where they came from because the only way they could have known about the URL is via that specific ad. Because you’re only providing this unique URL via this ad, you’ll know that your page views and purchases from that page came directly from that ad.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! The Google tracking is from before Twitter, so the URLs were long and ugly.

Social Media 100

Social Media ROI Media Leads 100

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. Write a blog post providing an overview of the white paper.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

JANUARY 15, 2013

The same thing is not true on Twitter — it’s very rare for anyone to notice that one blog post or content piece is tweeted more than once. The same cannot be said with Facebook, Google+, and especially Pinterest and sharing over to Tumblr, which is effectively a blog and should only be shared to once. Why did that happen?

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Strategic-IC

APRIL 6, 2022

On social, you’re only measuring what is publicly visible on those platforms, such as the posts you’re tagged in, or likes, comments, and shares. Resharing your company blog or promoting your website isn’t going to perform. URL Shorteners: Platforms like Bit.ly It’s out-of-touch and irrelevant to your audience.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. URL shortener, you can often see what content they share by looking at their bit.ly

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Contently

AUGUST 2, 2016

As KISSmetrics points out , one of Google Analytics’ best features—especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. may be best known as a free link shortener, but its features do more than just save space.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. The new URL shortener Su.pr makes it easy to shorten and track long URLs but goes well beyond that. At the end of a preview its typical to see a URL for the movie site. Socializing Your Landing Pages.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

Social Media 100

Social Media ROI Media Lead Gen 100

Biznology

OCTOBER 11, 2010

However, very few of us are keen enough to write elaborated blog posts or to create neat websites about fringe subject matters. Tags: Social Media Marketing contentmanagement socialmedia twitter usergeneratedcontent web20. The iPad app Flipboard give us a glimpse of what is coming. our collective intelligence.

Curation 80

Curation Web 2.0 Digg Barriers 80

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Writing on the Web

NOVEMBER 23, 2010

HootSuite has its own url shortening service, owl.ly, that provides users with analytics on all of the links that they post across their accounts. Blog this on Blogger. Tags: Content Marketing Online Marketing Social Media Stuff online traffic SEO social media marketing. Subscribe to the comments for this post?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Marketing Insider Group

JUNE 9, 2010

These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Bit.ly – use this tool to create shortened URLs and track clicks. The next step is building your social media strategy while leveraging the findings of your monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Act-On

NOVEMBER 7, 2023

Shorten your engagement segmentation period by one-third to one-half. Personalize the subject line to make it personal Tiffany, seen our new blog on dental hygiene? Links and email deliverability Links and URLs in emails are one of the most scrutinized elements of an email by spam filters. Avoid shortened URLs altogether.

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

Webbiquity

MARCH 24, 2010

Ping articles and blogs automatically, so your groups can see your latest posts. As a micro-blogging service, it allows businesses to communicate and share the latest information with customers, and link to articles and other content using a url shortener. Share it on StumbleUpon. Share this on Technorati. Tweet This!

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Adobe Experience Cloud Blog

APRIL 8, 2016

adding keyword terms over and over again in your content, in your meta tags, in your Alt descriptions, etc) in an attempt inflate your site’s ranking. Use Keywords in Your Website Page URLs. Be sure you don’t overlook your page URLs because they’re important for your SEO. Don’t try to stuff your pages (i.e.

SEO 48

SEO Marketing & Strategy Paid Search Agency Marketing Automation Services 48

B2B Marketing Savvy

SEPTEMBER 30, 2009

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) blog post catalogs the results of a massive (10.2 Tap into the blog network to stay current.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Adobe Experience Cloud Blog

MAY 24, 2010

With Analytics, gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. URL Builder Tool: Analytics now includes a tool to build custom URLs to track the campaign source (i.e., HootSuite enables you to: • Shorten URLs for Twitter. Google Analytics.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Industrial Marketing Today

JUNE 8, 2010

She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle? Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

LeadSloth

AUGUST 26, 2010

On top of that, some vendors offer a built-in URL shortener, such as Genius.com’s gURLs and SalesFusion’s IttyBitty (which isn’t very short by the way: ittybitty.bz). They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. Tuesday at 10am PT. Register now ».

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Adobe Experience Cloud Blog

MARCH 14, 2011

You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag. For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers. Use Bit.ly

Analytics 48

Analytics Marketing Analytics Tools Demand Generation Agencies Demand Generation 48

Biznology

JULY 28, 2010

URL shortener. If you want all the gory details of what we saw and what we did (over a period of over a week) before finally subduing the demon today, check out my wife's blog post, " The redirect virus was in my router.". Tags: Public Relations adware apple google malware microsoft spyware virus windows.

Spyware 80

Spyware Public Relations Wikipedia Internet Marketing 80

Adobe Experience Cloud Blog

JULY 28, 2009

  Even if you use a URL shortener that allows you to track responses you will not see your results in with your other campaign results.   You can use any shortening service to do this and you will still get accurate results.   And you can use any free URL shortener to do this and you will still be successful. 

Marketing Automation Services 48

Marketing Automation Services Social Media Marketing Automation Social Marketing 48

Hubspot

OCTOBER 24, 2013

According to Ignite Spot , 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs -- but it isn''t easy. The topic, in this case, is probably "blog content."

Buyer Personas 28

Buyer Personas Lead Scoring Lead Ranking Keywords 28

B2B Marketing Savvy

JULY 28, 2009

Yacktrack : Lets you enter a URL of a post that you want to see comments for. Search for comments on your content from various sources/other blogs that talk about your content. If you’re gonna tweet, you gotta shorten. . icerocket: free analytics, invisible tracker for blog site visits/other statistics. All are free.

Tools 40

Tools RSS Statistics Digg 40

Hubspot

MAY 29, 2019

Shorten deal cycles and increase close rates with the provided sales tools. Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost. It allows multiple posts to be scheduled at once with developed tags and keywords. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78