KoMarketing Associates

AUGUST 31, 2022

According to Google , a conversion is a user activity you want to track because it’s important to your business. Understanding how Google defines conversions is crucial because in GA4 conversions are tracked as events, unlike in the older version of Google Analytics which tracked goals. . According to Google: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. The title tag that appears in search results is usually pulled from the HTML title of the web page. Best Practices for Title Tags. HTML title tags should be 55 – 60 characters and / or 512 pixels in width. Search Result URL Information.

SERP 295

SERP Features Google Top of Funnel 295

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? Welcome to the Beginner’s Guide to UTM Parameters for Better Conversion Tracking! UTM parameters are like tags for your online marketing actions. UTM parameters are like tags for your online marketing actions. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Marketing Insider Group

APRIL 27, 2020

In this blog, we’ll review the five best KPIs for measuring brand awareness, so you can better understand how to track your brand awareness goals and know when to adjust your efforts. Direct website traffic refers to when people intentionally type your URL into a search engine to visit your website. Tags on social media.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. A great strategy for landing these links is pitching related blogs and podcasts. Blogs and podcasts with high domain authority get many pitches. You can use a tool like BuzzSumo (they have a free version) and enter the company’s URL. Create your angle.

SME 141

SME FAQ Domain Link Building 141

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

DAGMAR Marketing

MARCH 29, 2023

That is, of course, if you know how to set up and track button clicks. Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4. In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM).

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

DAGMAR Marketing

JANUARY 5, 2022

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. UTM tracking is one of the easiest and most effective ways to track where your site visitors are coming from. UTM strings are tags or add-ons you put at the end of URLs you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

DAGMAR Marketing

APRIL 14, 2023

If you have yet to track form submissions, you have been missing out on one of the most effective ways to determine how well your forms are performing, which forms are performing best, and trace the success of your conversions. One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Marketing Insider Group

JANUARY 4, 2021

Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. There are technical aspects, including URL formatting, meta descriptions, and alt tags. Check out this post on blog frequency. You also must respond.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

APRIL 26, 2023

To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. See the tags we used for this experiment below (in Sprout’s dark mode.)

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

SmartBug Media

DECEMBER 19, 2022

Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. These tags are crucial for web accessibility. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Canonical URL. Keyword Cannibalization.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. What Are UTM Tags and How Are They Used?

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM stands for Urchin Tracking Module, but don’t get sidetracked by the overly technical name. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. But creating content, especially quality content, has a higher priority in the organic search results and tells search engines what the blog post is about. Title tags. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 7, 2019

Building UTM codes that track your campaigns' success is the best way to prove it. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

seo.co

NOVEMBER 18, 2021

This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. And to track all these things, Google offers the Search Console , which is a powerhouse of data that lets you track, analyze, maintain, and fix your website in many ways. Tracking all the backlinks of your website.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

FunnelEnvy

FEBRUARY 5, 2024

Canonicalization: This technical SEO approach involves choosing a preferred URL for a website’s content to avoid duplicate content issues, which can harm search engine rankings. Create XML sitemaps, use formatting and correct url structure to help search engines quickly glean and index content. Let’s go over some basics.

Paid Content 62

Paid Content PPC Traffic SEO 62

Liveintent

FEBRUARY 8, 2022

Dynamic Audiences work hand-in-hand with LiveConnect tags. By placing LiveConnect and event tags on your website, you can gather helpful audience insights like: Which site or product pages they visited If they completed a purchase, abandoned their cart, or left a site form incomplete When they last made a purchase.

Practices 71

Practices Top of Funnel Advertising Funnels Best Practices 71

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Optinmonster

MAY 4, 2022

We need the API Url and API Key from ActiveCampaign. Click on Copy API Url and paste this into your text file. Inline forms appear directly in your blog posts or web pages. Furthermore, OptinMonster makes it easy to target specific WordPress categories, tags, post types, or product pages. Next, click on Copy API Key.

API 78

API Lock-In Opt-out Opt-in 78

Liveintent

DECEMBER 2, 2021

Dynamic Audiences work hand-in-hand with LiveConnect tags. By placing LiveConnect and event tags on your website, you can gather helpful audience insights like: Which site or product pages they visited If they completed a purchase, abandoned their cart, or left a site form incomplete When they last made a purchase.

Top of Funnel 71

Top of Funnel Work Management Advertising Funnels Marketing Management 71

Marketing Insider Group

AUGUST 17, 2020

Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Consider the following suggestions: Sponsors Listings: Create a sponsor section where you list all your event exhibitors and sponsors; each having their logo, short company description, and company URL well displayed.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Sana Commerce

MAY 17, 2023

Here’s how to check on and monitor your technical SEO: Run a Core Web Vitals report A Core Web Vitals report measures and tracks search signals that you can use as a basis to begin your technical SEO optimization. Some SEO tools also offer features where you can track competitor content, as well. Avoid numbers or special characters.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Launch Marketing

FEBRUARY 28, 2024

Think about turning it into a blog series. Ensure the keyword is included in your title tag, meta description, URL and throughout the content. Most organizations track website behavior. Some of the most valuable content you have is the stuff you have already written. Use what you have and turn it into something else.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. Tracking user journey. By default, Google Analytics will track just pageviews. Before the Tag Manager, website tracking used to be complicated.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. UTM Parameters: UTM parameters, while not a standalone tool, are essential for tracking the performance of specific marketing campaigns and links.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Maybe you’ve heard GTM can help you track visitors way easier than other tools? What Is Google Tag Manager (GTM)?

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Go Beyond SEO

APRIL 25, 2024

Optimize Your Website for Local Search: Ensure that your website is optimized for local SEO by including relevant keywords and location-based information throughout your site’s content, meta tags, and URLs. Seek opportunities to get featured or mentioned in local news articles, blogs, or events that relate to pest control.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

BOP Design

MAY 20, 2021

Tracking Leads + Search Queries. All inbound lead generation should be carefully tracked and measured. If you are using Google Ads in your SEO and B2B marketing strategy, you should be carefully tracking the search queries of website leads. One skill that is crucial for B2B marketers today is tracking and reviewing analytics.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. implies informational intent and is well-suited for blog and longer-form, instructional content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Exo B2B

NOVEMBER 8, 2018

A blog is one of the tools that is generally favored and is used by a large proportion of B2B companies. Here are five simple tricks that, even if you already knew, are always good to remember, to stay on track with the latest trends. Even worse, some blogs were launched “at random”, without real planning.

Tips 45

Tips Marketing Proposals Case Studies SEM 45

seo.co

FEBRUARY 15, 2022

There are tools within Google that will allow you to track your mobile device friendliness. Make sure your URLs are optimized. Using the right titles, tags, and headers will help your product pages rank when people search for “where to buy” whatever it is you’re selling. Build Out Your Site to be More Than Just a Store.

SEO 97

SEO Google eCommerce Mobile Advertising 97

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? The only way to make sure that you’re achieving the best results from your campaigns is by tracking the right social media metrics—outside of the “ vanity metrics ” like follower count and likes.

Social Media 134

Social Media ROI Social Marketing Media 134

Goodish Agency

MARCH 25, 2021

a shop, a blog, info page; each site should be a different property). Google Analytics can also integrate with certain products that will make your tracking much easier to view. We’ll discuss Google Tag Manager in an upcoming webinar and article but for now, we simply want to provide you with the basics. Revise this regularly.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Trade Press Services

SEPTEMBER 18, 2023

It collects data via a JavaScript measurement code added to each page on your site to track how visitors interact with the page. On top of customized recommendations, there are blogs, updated guides and an active community of practitioners for keeping up with the latest best practices in searches.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52